Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

During a 2021 survey, over ** percent of responding social media users aged 16 to 34 from the United States stated social media had directed them to make a purchase at least once. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over ** million social commerce buyers in the United States in 2021.

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share

Global Social Media Platforms market size 2021 was recorded $207.48 Billion whereas by the end of 2025 it will reach $307.4 Billion. According to the author, by 2033 Social Media Platforms market size will become $674.774. Social Media Platforms market will be growing at a CAGR of 10.327% during 2025 to 2033.

Social Media Analytics Market was estimated at USD 4.2 billion in 2021 and forecast to reach USD 21.6 billion in 2029 with a CAGR 22.7%

Global Social Media Marketing Platform market size 2021 was recorded $249.645 Billion whereas by the end of 2025 it will reach $597.772 Billion. According to the author, by 2033 Social Media Marketing Platform market size will become $3427.35. Social Media Marketing Platform market will be growing at a CAGR of 24.395% during 2025 to 2033.

During a survey conducted among marketing professionals from the United States in January 2021, it was found that communications and media companies invested nearly ** percent of their marketing budget into social media activities. Companies active in the healthcare sector destined more than ** percent of their marketing spend to social media marketing.

social media analytics market size was USD 8.98 Billion in 2021 and is expected to register a revenue CAGR of 23.3% during the forecast period, Social media data analysis can help businesses better understand their customers' needs and expectations, improve efficiency of customer service

Global Social Advertising And Social Media Marketing market size 2021 was recorded $118.112 Billion whereas by the end of 2025 it will reach $180.111 Billion. According to the author, by 2033 Social Advertising And Social Media Marketing market size will become $418.828. Social Advertising And Social Media Marketing market will be growing at a CAGR of 11.125% during 2025 to 2033.

Social Media Management Market Size Achieved USD 14.8 billion in 2021 and projected to hit USD 68.9 billion in 2029 and expanding at a significant CAGR of 21.2%

[415 Pages Report] The global enterprise social networks market size totaled US$ 6.4 Billion in 2021. Sales in the enterprise social networks market are expected to increase at a 13.9% CAGR, with the market valuation reaching US$ 26.5 Billion by 2032.

Attributes	Details
Enterprise Social Networks Market Estimated Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR% (2022 to 2032)	13.9%
Top 5 Vendor Market Share	Around 45%

Scope of Report

Attributes	Details
Estimated Market Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR (2022 to 2032)	13.9%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Billion for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa
Key Countries Covered	The USA, Canada, Germany, The UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa and South Africa
Key Segments Covered	Type, Enterprise Size, Industry and Region
Key Companies Profiled	IBM Corporation Salesforce TIBCO Software Yammer (Microsoft) Higher Logic Alma Suite Zyncro eXO Talkspirit BlueKiwi Zoho Corporation JIVE Software Boonex Cisco
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Global Social Media Management market size 2021 was recorded $9095.78 Million whereas by the end of 2025 it will reach $20692.7 Million. According to the author, by 2033 Social Media Management market size will become $107096. Social Media Management market will be growing at a CAGR of 22.813% during 2025 to 2033.

Global Social Media Marketing Company Services market size 2021 was recorded $36.404 Billion whereas by the end of 2025 it will reach $60.2 Billion. According to the author, by 2033 Social Media Marketing Company Services market size will become $164.627. Social Media Marketing Company Services market will be growing at a CAGR of 13.4% during 2025 to 2033.

Global Social Media Marketing Software market size 2021 was recorded $47.242 Billion whereas by the end of 2025 it will reach $82.168 Billion. According to the author, by 2033 Social Media Marketing Software market size will become $248.57. Social Media Marketing Software market will be growing at a CAGR of 14.84% during 2025 to 2033.

During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by ** percent of respondents. Community engagement ranked second, mentioned by ** percent of interviewees.

Global Social Media Marketing SMM Service market size 2021 was recorded $58.173 Billion whereas by the end of 2025 it will reach $110.697 Billion. According to the author, by 2033 Social Media Marketing SMM Service market size will become $400.828. Social Media Marketing SMM Service market will be growing at a CAGR of 17.45% during 2025 to 2033.

US Marketing Analytics Market size was valued at USD 5.9 Billion in 2024 and is projected to reach USD 15.6 Billion by 2032, growing at a CAGR of 13% from 2025 to 2032.

Key Market Drivers:

Digital Transformation Acceleration: The acceleration of digital transformation in the United States will considerably impact the marketing analytics market. Businesses are increasingly embracing digital methods to engage with customers across numerous touchpoints, with the U.S. digital transformation industry expected to increase from $419.9 billion in 2021 to $1,009.8 billion by 2025, at a CAGR of 19.1%.

During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, ** percent said they liked to see brand content as videos.

Global Social Media Advertising market size 2021 was recorded $88.386 Billion whereas by the end of 2025 it will reach $151.434 Billion. According to the author, by 2033 Social Media Advertising market size will become $444.533. Social Media Advertising market will be growing at a CAGR of 14.409% during 2025 to 2033.

In 2021, **** percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at **** percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, ** percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed ** billion U.S. dollars in 2019 – almost ** billion increase, compared to 2014.When asked about the leading challenges of social media marketing, ** percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, ** percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, ** percent used Facebook, while among B2B marketers, ** percent indicated using LinkedIn.