In 2021, the global social media analytics market was valued at roughly ***** billion U.S. dollars. It was expected to grow to *** billion in 2022 and surpass ** billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

As of September 2023, Facebook had the largest market share among social media platforms in Africa. The traffic generation capabilities of Facebook in Africa reached **** percent. YouTube was the closest, with a share of *** percent. Overall, Facebook has dominated traffic referrals to other websites on the African continent over the observed period.

Global Social Media Platforms market size 2021 was recorded $207.48 Billion whereas by the end of 2025 it will reach $307.4 Billion. According to the author, by 2033 Social Media Platforms market size will become $674.774. Social Media Platforms market will be growing at a CAGR of 10.327% during 2025 to 2033.

Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of May 2025, Facebook's share in the social media market in Israel stood at over 69 percent. This was the largest share of all social media platforms, followed by Instagram with a share of over 13 percent and Twitter with nearly eight percent.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

social media analytics market size was USD 8.98 Billion in 2021 and is expected to register a revenue CAGR of 23.3% during the forecast period, Social media data analysis can help businesses better understand their customers' needs and expectations, improve efficiency of customer service

[415 Pages Report] The global enterprise social networks market size totaled US$ 6.4 Billion in 2021. Sales in the enterprise social networks market are expected to increase at a 13.9% CAGR, with the market valuation reaching US$ 26.5 Billion by 2032.

Attributes	Details
Enterprise Social Networks Market Estimated Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR% (2022 to 2032)	13.9%
Top 5 Vendor Market Share	Around 45%

Scope of Report

Attributes	Details
Estimated Market Size (2022)	US$ 7.2 Billion
Projected Market Valuation (2032)	US$ 26.5 Billion
Value-based CAGR (2022 to 2032)	13.9%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Billion for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa
Key Countries Covered	The USA, Canada, Germany, The UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa and South Africa
Key Segments Covered	Type, Enterprise Size, Industry and Region
Key Companies Profiled	IBM Corporation Salesforce TIBCO Software Yammer (Microsoft) Higher Logic Alma Suite Zyncro eXO Talkspirit BlueKiwi Zoho Corporation JIVE Software Boonex Cisco
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

In November 2024, Meta's Facebook held approximately ** percent of the social network market in the United Kingdom, while Instagram accounted for approximately ***** percent. Overall, X held ***** percent of the social network market in the UK.

Global Social Media Management market size 2021 was recorded $9095.78 Million whereas by the end of 2025 it will reach $20692.7 Million. According to the author, by 2033 Social Media Management market size will become $107096. Social Media Management market will be growing at a CAGR of 22.813% during 2025 to 2033.

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share

Social Media Analytics Market was estimated at USD 4.2 billion in 2021 and forecast to reach USD 21.6 billion in 2029 with a CAGR 22.7%

Global Social Media Marketing Platform market size 2021 was recorded $249.645 Billion whereas by the end of 2025 it will reach $597.772 Billion. According to the author, by 2033 Social Media Marketing Platform market size will become $3427.35. Social Media Marketing Platform market will be growing at a CAGR of 24.395% during 2025 to 2033.

Global Social Advertising And Social Media Marketing market size 2021 was recorded $118.112 Billion whereas by the end of 2025 it will reach $180.111 Billion. According to the author, by 2033 Social Advertising And Social Media Marketing market size will become $418.828. Social Advertising And Social Media Marketing market will be growing at a CAGR of 11.125% during 2025 to 2033.

Global Social Media Marketing Software market size 2021 was recorded $47.242 Billion whereas by the end of 2025 it will reach $82.168 Billion. According to the author, by 2033 Social Media Marketing Software market size will become $248.57. Social Media Marketing Software market will be growing at a CAGR of 14.84% during 2025 to 2033.

Global Social Media Marketing Company Services market size 2021 was recorded $36.404 Billion whereas by the end of 2025 it will reach $60.2 Billion. According to the author, by 2033 Social Media Marketing Company Services market size will become $164.627. Social Media Marketing Company Services market will be growing at a CAGR of 13.4% during 2025 to 2033.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

Global Social Media Advertising market size 2021 was recorded $88.386 Billion whereas by the end of 2025 it will reach $151.434 Billion. According to the author, by 2033 Social Media Advertising market size will become $444.533. Social Media Advertising market will be growing at a CAGR of 14.409% during 2025 to 2033.

Social Media Management Market Size Achieved USD 14.8 billion in 2021 and projected to hit USD 68.9 billion in 2029 and expanding at a significant CAGR of 21.2%