In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around ** percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than *** million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about ** percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that ** percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 05 Oct 2024. This stayed constant from the previous number of 0.000 % for 04 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 05 Oct 2024, with 9 observations. The data reached an all-time high of 0.190 % in 01 Oct 2024 and a record low of 0.000 % in 05 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Maldives – Table MV.SC.IU: Internet Usage: Social Media Market Share.

As of January 2025, Facebook accounted for around 67 percent of the social media market across Asia. Comparatively, Instagram accounted for about 14 percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached 164.5 billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately 160 billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly 33 billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

The global social media analytics market size was valued at USD 14.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the market in 2024, holding a market share of over 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Global Social Media Platforms market size is expected to reach $3317.86 billion by 2029 at 34.8%, segmented as by social networking, general social networks (facebook, linkedin), niche social networks

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 23 Apr 2024. This stayed constant from the previous number of 0.000 % for 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 20 Apr 2024 and a record low of 0.000 % in 23 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

Global Social Media Platforms market size 2025 was XX Million. Social Media Platforms Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

Social Media Analytics Market size was valued at USD 4.79 Billion in 2023 and is poised to grow from USD 5.24 Billion in 2024 to USD 10.75 Billion by 2032, growing at a CAGR of 9.4% during the forecast period (2025-2032).

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

The social media and destination market is transforming as a new era of digital platforms revolutionizes the way travelers interact with tourism. Meta (Facebook, Instagram), TikTok and Google (YouTube, Google Ads) account for 60% of the market, leveraging AI-driven personalization, data-driven marketing and influencer partnerships to influence travel choices.

Social Media Management Market is projected to reach USD 161.68 billion by 2032, growing at a CAGR of 29.1% from 2024-2032

In 2024, Facebook accounted for around **** percent of the mobile social media market across Asia. In comparison, YouTube held about **** percent of the mobile social media market in Asia that same year.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

[415 Pages Report] The global enterprise social networks market size totaled US$ 6.4 Billion in 2021. Sales in the enterprise social networks market are expected to increase at a 13.9% CAGR, with the market valuation reaching US$ 26.5 Billion by 2032.

Scope of Report

Social Media Analytics Market compound annual growth rate CAGR of 24.2%, has been estimated to make approximately USD 22.53 Billion by 2030

Learn more about Market Research Intellect's Pharma And Healthcare Social Media Market Report, valued at USD 3.5 billion in 2024, and set to grow to USD 9.2 billion by 2033 with a CAGR of 12.5% (2026-2033).