In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around ** percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than *** million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about ** percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that ** percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

As of April 2025, Facebook held the largest share of the mobile social media platforms market in Singapore, accounting for approximately ***** percent. It was followed by X (formerly Twitter), which captured nearly one-third of the market during the same period.

Monaco Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 27 Apr 2024, with 119 observations. The data reached an all-time high of 5.000 % in 10 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Social Media Market Share.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

The Social Media Analytics Market Report is Segmented by Component (Solutions, Services), Deployment Mode (Cloud, On-Premise), Module (Social Media Monitoring and Tracking, Social Media Measurement/Listening and Analytics), End-User Industry (Media and Entertainment, IT and Telecom, BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 20 Mar 2024. This stayed constant from the previous number of 0.000 % for 19 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 20 Mar 2024, with 9 observations. The data reached an all-time high of 0.440 % in 16 Mar 2024 and a record low of 0.000 % in 20 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kuwait – Table KW.SC.IU: Internet Usage: Social Media Market Share.

AI in Social Media Market Report is Segmented by Technology (Machine Learning and Deep Learning and Natural Language Processing (NLP)), Application (Customer Experience Management, Sales and Marketing, and More), Service (Managed Service and Professional Service), Organization Size (SMEs, Large Enterprises), End-User Industry (Retail, E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 04 Apr 2025. This stayed constant from the previous number of 0.000 % for 03 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 04 Apr 2025, with 39 observations. The data reached an all-time high of 0.150 % in 31 Mar 2025 and a record low of 0.000 % in 04 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

In 2025, Meta's Facebook held approximately ***** percent of the social network market in the United Kingdom, while X (formerly Twitter) accounted for approximately ******percent. Overall, Instagram held *****percent of the social network market in the UK.

The social media and destination market is transforming as a new era of digital platforms revolutionizes the way travelers interact with tourism. Meta (Facebook, Instagram), TikTok and Google (YouTube, Google Ads) account for 60% of the market, leveraging AI-driven personalization, data-driven marketing and influencer partnerships to influence travel choices.

In August 2025, X, formerly known as Twitter, held a market share of around 34.83 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 4.14 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 13 Nov 2024. This stayed constant from the previous number of 0.000 % for 12 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 13 Nov 2024, with 9 observations. The data reached an all-time high of 0.130 % in 09 Nov 2024 and a record low of 0.000 % in 13 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Social Media Market Share.

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Sep 2025. This stayed constant from the previous number of 0.000 % for 27 Sep 2025. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 28 Sep 2025, with 17 observations. The data reached an all-time high of 0.210 % in 24 Sep 2025 and a record low of 0.000 % in 28 Sep 2025. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data was reported at 0.000 % in 14 Jul 2024. This stayed constant from the previous number of 0.000 % for 13 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data is updated daily, averaging 5.880 % from Dec 2023 (Median) to 14 Jul 2024, with 199 observations. The data reached an all-time high of 5.880 % in 06 Apr 2024 and a record low of 0.000 % in 14 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data was reported at 0.000 % in 09 Jul 2024. This stayed constant from the previous number of 0.000 % for 08 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data is updated daily, averaging 0.000 % from Nov 2023 (Median) to 09 Jul 2024, with 252 observations. The data reached an all-time high of 25.000 % in 01 Apr 2024 and a record low of 0.000 % in 09 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Japan Internet Usage: Social Media Market Share: Tablet: Youku data was reported at 0.000 % in 31 Oct 2024. This stayed constant from the previous number of 0.000 % for 30 Oct 2024. Japan Internet Usage: Social Media Market Share: Tablet: Youku data is updated daily, averaging 0.290 % from Oct 2024 (Median) to 31 Oct 2024, with 9 observations. The data reached an all-time high of 0.290 % in 27 Oct 2024 and a record low of 0.000 % in 31 Oct 2024. Japan Internet Usage: Social Media Market Share: Tablet: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Japan – Table JP.SC.IU: Internet Usage: Social Media Market Share.

The size of the AI in Social Media Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 28.04% during the forecast period. Recent developments include: October 2022: Meta announced a collaboration with Microsoft to provide consumers with unique experiences in various sectors, including gaming and the future of work. Microsoft will introduce Microsoft 365 apps to Meta Quest devices as part of this collaboration, allowing individuals to interact with content from productivity programs such as Excel, Word, Outlook, PowerPoint, and SharePoint within virtual reality (VR). It also wants to bring Windows 365 to devices so that users can stream their whole Windows experience, including their own apps, content, and preferences, through a Windows Cloud PC., October 2022: Adobe announced new AI features that maximize creativity and accuracy across Creative Cloud products, and Adobe Express, the industry's leading all-in-one tool, allows anyone to make professional-quality, unique content. In addition, Adobe stated its intention to assist creators by leveraging its Content Authenticity Initiative (CAI) to maintain transparency when using generative AI. New AI features in Adobe Express allow Quick Actions for users to immediately compress images and videos for quick social media sharing, discover appropriate color palettes for the maximum visual aspect, and instantly canvas over 22,000 Adobe Fonts for the ideal typeface.. Key drivers for this market are: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Potential restraints include: Limited Number of Artificial Intelligence Technology Experts, Low Adoption of AI in Developing Economies. Notable trends are: Retail Industry to Witness a Significant Growth.