During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

In 2024, social media advertising spending worldwide will amount to an estimated ****** billion U.S. dollars, up from less than ** billion dollars in 2019 – an increase of *** percent in half a decade. The value was forecast to grow by nearly ** percent by the end of the decade, exceeding *** billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by ** and ** percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

TikTok entered the BrandZ brand value ranking in 2020 on place ** and with a brand value of **** billion U.S. dollars. In the history on the ranking, only Facebook was valued higher upon entry: the network first appeared in the ranking in 2011, on place **, and its brand value was estimated at **** billion U.S. dollars.

These are the key social media statistics that you need to know.

Which countries spent the most and least time on social media?

The graph shows a ranking of the most performing social networks in terms of organic reach, according to French community managers in 2019. Organic reach is a metric used in social media marketing that shows the number of unique accounts that have seen a post or piece of content on a social media platform. It excludes the use of any paid promotional tools. The community and social media managers (** percent) declared that they got the best organic results on Facebook. Instagram held its second place, named by ** percent. LinkedIn (** percent) was on the podium at the expense of Twitter: it was the most effective platform for only *** percent of community managers.

The search marketing software market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies across various industries. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. Firstly, the ever-increasing competition for online visibility compels businesses to invest in sophisticated SEO and SEM tools to optimize their digital presence. Secondly, the evolution of search engine algorithms and the growing complexity of search engine optimization (SEO) necessitates the use of advanced software solutions to maintain and improve ranking positions. Thirdly, the rise of data-driven decision-making in marketing further propels the demand for analytics-rich search marketing software. Finally, the increasing adoption of AI-powered features within these platforms is streamlining workflows and improving campaign effectiveness. Key players like SEMrush, Ahrefs, and Moz are leveraging these trends, investing in R&D and expanding their product portfolios to cater to the evolving needs of marketers. Despite the positive outlook, certain challenges remain. The high cost of premium software subscriptions can act as a barrier to entry for small and medium-sized businesses (SMBs). Furthermore, the rapid pace of technological advancements necessitates constant updates and adaptation, posing a challenge for both developers and users. The market is segmented by software type (SEO, PPC, Social Media Marketing), pricing model (subscription, one-time purchase), and deployment method (cloud-based, on-premise). Regional differences in digital marketing adoption rates and technological infrastructure also influence market growth. North America currently holds a significant market share, followed by Europe and Asia-Pacific. However, emerging markets are exhibiting rapid growth potential. The competitive landscape is characterized by both established players and emerging niche players, leading to ongoing innovation and price competition.

59% of adults in the united states are using Instagram daily.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

SEO Service Provider Services Market Outlook

The global SEO Service Provider Services market size was valued at USD 60 billion in 2023 and is projected to reach USD 150 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5%. The increasing digital presence of businesses, the growing importance of online visibility, and the rising adoption of e-commerce platforms are key growth factors driving the market.

The growth of the SEO service provider market is significantly fueled by the increasing number of businesses shifting their operations online. As the digital economy expands, businesses across all sectors recognize the need to optimize their online presence to attract and retain customers. SEO services are integral to this process, ensuring that businesses can achieve higher rankings on search engine results pages, thereby improving visibility and driving traffic to their websites. This increasing dependency on digital marketing strategies is propelling the demand for SEO services globally.

Another critical growth driver is the continuous evolution of search engine algorithms. Companies need to stay abreast of these changes to maintain their competitive edge. SEO service providers offer expertise in navigating these updates, ensuring that businesses can adapt their strategies accordingly. This need for ongoing optimization and adjustment is compelling more companies to seek professional SEO services. Consequently, the active engagement in continuous learning and skill enhancement by SEO service providers is fostering market growth.

The proliferation of mobile internet usage and the increasing importance of mobile-friendly websites are also contributing to market expansion. Mobile searches have surpassed desktop searches, and search engines like Google prioritize mobile-friendly sites in their rankings. SEO service providers help businesses optimize their websites for mobile users, which is crucial for maintaining a strong online presence. This focus on mobile optimization is expected to further boost the demand for SEO services in the coming years.

Regionally, North America is anticipated to hold a significant share of the SEO service provider services market. The region's advanced technological infrastructure, high internet penetration, and the presence of major digital marketing companies contribute to its dominance. Additionally, the growing adoption of digital marketing strategies by businesses in Asia Pacific is expected to drive market growth in this region. The increasing number of internet users and the rapid digital transformation in countries like India and China highlight the potential for significant market expansion in Asia Pacific.

Service Type Analysis

The SEO service provider services market can be segmented based on service type into On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Content SEO, and Others. On-Page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML source code, and images. On-Page SEO is crucial for improving website usability and attracting the right audience. The demand for On-Page SEO services is growing as businesses recognize the importance of high-quality content and user-friendly web design in driving traffic and conversion rates.

Off-Page SEO focuses on activities outside the website that impact its search engine rankings. This includes building backlinks, social media marketing, and influencer outreach. Off-Page SEO is essential for establishing a website's authority and credibility. The increasing importance of social signals and high-quality backlinks in search engine algorithms is driving the demand for Off-Page SEO services. Businesses are increasingly investing in Off-Page SEO to enhance their online reputation and achieve higher search engine rankings.

Technical SEO involves optimizing the technical aspects of a website to improve its visibility and ranking in search engines. This includes improving site speed, mobile-friendliness, and crawlability. Technical SEO is critical for ensuring that search engines can easily access, crawl, and index a website. The growing complexity of websites and the increasing importance of technical optimization in search engine algorithms are driving the demand for Technical SEO services. Businesses are seeking professional Technical SEO services to ensure their websites meet the latest technical standards and perform well in search engine rankings.

Local SEO focuses on opti

In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Social Media Advertising Mobile' leads the ranking with **** percent. Contrastingly, 'Social Media Advertising Desktop' is ranked last, with **** percent. Their difference, compared to Social Media Advertising Mobile, lies at ****** percentage points. Find other insights concerning similar markets and segments, such as a comparison of revenue in Spain and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

The global Public Relations (PR) Agencies market is a dynamic and competitive landscape, exhibiting significant growth potential. While precise figures for market size and CAGR are not provided, a reasonable estimation, based on industry reports and the listed companies' sizes, places the 2025 market size around $50 billion USD. Considering the ongoing digital transformation and the increasing importance of brand reputation management, a conservative Compound Annual Growth Rate (CAGR) of 7% is projected for the 2025-2033 forecast period. This growth is fueled by several key drivers. The rise of digital and social media necessitates sophisticated PR strategies, driving demand for specialized agencies. Furthermore, increasing corporate focus on ESG (Environmental, Social, and Governance) factors necessitates proactive PR management. Smaller and medium-sized enterprises (SMEs) are increasingly adopting PR services, expanding the market's addressable base. However, factors like economic downturns and the emergence of in-house PR departments act as restraints on market growth. The market is segmented by application (large enterprises vs. SMEs) and type of service offered (solutions vs. services). Large enterprises continue to dominate, but the SME segment shows substantial growth potential. Geographically, North America and Europe currently hold the largest market shares, but Asia-Pacific is expected to show significant growth driven by economic expansion and rising digital adoption in emerging markets. The competitive landscape is crowded, encompassing both large multinational agencies like Edelman and WPP, and smaller, specialized boutiques. The industry is experiencing a trend towards integrated marketing communications, with PR agencies increasingly collaborating with advertising and digital marketing firms. Successfully navigating this complex market demands a clear understanding of the target audience, agile adaptation to evolving technologies, and a focus on delivering measurable results. The competitive landscape of PR Agencies necessitates strategic maneuvering for success. Agencies must adapt to the changing media landscape by embracing innovative techniques like influencer marketing, content creation and data-driven strategies. Strong client relationships, a deep understanding of industry trends, and the ability to generate quantifiable results are critical for growth. The ability to leverage emerging technologies, such as AI-powered tools for media monitoring and sentiment analysis, provides a significant competitive advantage. Differentiation in specialized service offerings, like crisis management or specific industry expertise, also creates niche market dominance. Expansion into new geographic markets, particularly in rapidly developing economies, represents a high-growth strategy. Ultimately, those agencies that effectively integrate traditional PR with digital strategies, measure their success demonstrably, and cultivate strong client partnerships are best positioned for sustained growth and market leadership in the coming years.

There are over 875 million registered users on LinkedIn in 2024.

The ad spending ranking in the 'Social Media Advertising' segment of the digital advertising market is led by China with 96.8 billion U.S. dollars, while Japan is following with 10.6 billion U.S. dollars. In contrast, New Zealand is at the bottom of the ranking with 426.6 million U.S. dollars, showing a difference of 96.4 billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the video advertising segment of the digital advertising market and a ranking by country regarding average revenue per user (ARPU) in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

There are over 2 billion registered users on Instagram in 2025.

The most significant cohorts of users on Instagram are aged 18 – 24.

The global digital advertising agency market is projected to reach a value of $XXX million by 2033, exhibiting a CAGR of XX% during the forecast period of 2025-2033. The market is primarily driven by the rising adoption of digital channels for marketing campaigns, coupled with the increasing demand for data-driven and personalized advertising solutions. Additionally, the emergence of artificial intelligence (AI) and machine learning (ML) technologies is further fueling market growth by enhancing the accuracy and effectiveness of digital advertising campaigns. The market is segmented based on type into full-service digital agencies, social media agencies, SEO agencies, and others. Full-service digital agencies offer a comprehensive range of digital marketing services, including website design and development, search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. Social media agencies specialize in creating and managing social media campaigns, while SEO agencies focus on improving the visibility and ranking of websites in search engine results pages (SERPs). The market is also segmented based on application into e-commerce, hospitality and tourism, healthcare and pharmaceuticals, finance and fintech, retail and consumer goods, education, and others. E-commerce is a major application segment, as digital advertising agencies play a crucial role in driving traffic and conversions for online businesses. The healthcare and pharmaceuticals segment is also expected to experience significant growth, as digital advertising agencies can help healthcare providers reach and engage with potential patients online.

The average Twitter user spends 5.1 hours per month on the platform.