In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Snapshot img

Music And Video Market Size 2025-2029

The music and video market size is forecast to increase by USD 1202.1 billion at a CAGR of 31.4% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the rising Internet and smartphone penetrations. These technological advancements have enabled the integration of advanced technologies with online streaming services, providing consumers, with unparalleled access to a vast library of music and video content. However, market expansion is not without challenges. Regulatory hurdles impact adoption in certain regions, with complex copyright laws and licensing agreements posing significant obstacles. Furthermore, video piracy issues and illegal downloading of music tracks continue to temper growth potential. Despite these challenges, opportunities abound for companies that can effectively navigate these complexities. By investing in robust digital rights management systems and collaborating with content creators and distributors, market participants can mitigate piracy risks and capitalize on the vast consumer base seeking convenient and affordable access to music and video content.
Additionally, the integration of artificial intelligence and machine learning algorithms can enhance user experiences, offering personalized recommendations and improving content discovery. Overall, the market presents a dynamic and complex strategic landscape, requiring companies to stay informed of regulatory developments, invest in technology, and collaborate effectively to capitalize on growth opportunities and mitigate challenges. Music technology, such as digital audio workstations and music production software, enables content creators to produce high-quality music. Virtual concerts and live performances, made possible through virtual and augmented reality, offer new avenues for engaging audiences. Machine learning and data analytics play crucial roles in the markets.

What will be the Size of the Music And Video Market during the forecast period?

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In the dynamic and evolving media landscape, the markets for post-production services and music publishing continue to intersect, with sound design services playing a crucial role in enhancing multimedia content. Video editing courses equip professionals with the necessary skills to create engaging content for video sharing platforms and social media integration. Music production companies and video production companies collaborate to deliver high-quality audio and video, leveraging advanced audio codecs and video codecs for lossless and high-fidelity output. Music licensing agreements and soundtrack licensing are integral components of the media production process, facilitated by content delivery networks and royalty collection entities.
Brand partnerships and influencer marketing campaigns further expand the reach of multimedia content, with music recommendation engines and video recommendation engines driving consumer engagement. Interactive gaming and virtual events provide new opportunities for music marketing and fan engagement, while film scoring services add emotional depth to visual storytelling. In the realm of video marketing, lossless audio and virtual events offer experiences, while music synchronization and music composition services ensure a perfect fit between visuals and audio. Streaming protocols and social media integration enable seamless content delivery and access, fostering a symbiotic relationship between the markets.

How is this Music And Video Industry segmented?

The music and video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Digital
  Physical


Type

  Video
  Music


End-user

  Individual users
  Commercial users
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Platform Insights

The digital segment is estimated to witness significant growth during the forecast period. The digital market encompasses revenue generated from the streaming and downloading of audio and video content on OTT platforms and online sites. This segment is poised for substantial growth during the forecast period, primarily due to the expanding penetration of smartphones and improved internet connectivity. The availability of affordable smartphones in emerging economies, such as India and China, as well as the proliferation of low-cost internet plans, are major catalysts for this trend. The wave in smartphone adoption has led to a notable increase in the usage of OTT platforms like Netflix, Hotstar, Amazon, and Spotify.

Music and video analytics, licensing, and

Snapshot img { margin: 10px !important; } The mobile apps market will grow by $164.53 billion during 2019-2023. The market’s growth momentum will accelerate throughout the forecast period because of the steady increase in year-over-year growth.

The report provides a detailed analysis of the market by application (entertainment, social networking, finance, healthcare, and others), platform (iOS, Android, and others), revenue model (advertising, in-app purchases, freemium, pay-per-download, and subscription), and region (Americas, APAC, EMEA). The report analyzes the market’s competitive landscape and offers information on several companies including Alphabet, Apple, Microsoft, Netflix, and Niantic.

Market Overview

Browse TOC and LoE with selected illustrations and example pages from mobile apps market report

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Market Segmentation

Mobile Apps Market by Application

Entertainment
Social networking
Finance
Healthcare
Others

Mobile Apps Market by Platform

iOS
Android
Others

Mobile Apps Market by Revenue Model

Advertising
In-app purchases
Freemium
Pay-per-download
Subscription

Mobile Apps Market by Region

Americas
APAC
EMEA

Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. Several market vendors are focusing on integrating mobile apps with IoT devices to increase their share in the mobile apps market. Alphabet, Apple, and Microsoft are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the threat of cyber-attacks will challenge the growth of the market participants. To increase their mobile apps market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this mobile apps market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this mobile apps market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading mobile apps companies, including:

Alphabet
Apple
Microsoft
Netflix
Niantic

Mobile Apps Market: Key Drivers and Trends

The growing penetration of smartphones will be a significant factor in driving the growth of the mobile apps market. Smartphone manufacturers are increasingly focusing on launching new mobile phones with enhanced features, such as better processing speeds, battery life, storage, display quality, and software capabilities. These features allow users to perform multitasking, wherein users can operate multiple mobile apps at the same time. Smartphones are also being upgraded in terms of additional functionalities for display, camera, memory, processors, and other technical specifications. The increasing launch of such high-end smartphones is expected to boost the demand for mobile apps during the forecast period.

The development of hybrid mobile apps will be one of the critical mobile apps market trends contributing to market growth.
Hybrid mobile apps are built-in combination with web technologies such as HTML and JavaScript.
The use of mobile WebView for creating mobile compatible web apps enables application access to the hardware components of the devices, including accelerometer and camera.
These apps also enable easy scalability and inter-platform development of mobile apps.
During 2019-2023, the mobile apps market will grow at a CAGR of almost 18%.

Mobile Apps Market: Segmentation by Region

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APAC is one of the largest markets for mobile apps, and the region will offer several growth opportunities to market vendors during the forecast period. The large customer base of mobile phones in APAC will be a significant factor contributing to mobile apps market growth in this region.

During the forecast period, over 47% of the overall market growth will originate from APAC. Market growth in this region will be faster than the growth of the market in other geographies.

Mobile Apps Market: Segmentation by Platform

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Apple iOS is the most preferred platform for mobile app developers because of the higher monetization rate of iOS apps. The launch of new devices, software, and functionalities are expe

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Snapshot img { margin: 10px !important; } Middle East Fragrances Market Size 2025-2029

The Middle East fragrances market size is forecast to increase by USD 458.3 million, at a CAGR of 6.3% between 2024 and 2029.

The fragrances market in Middle East exhibits sustained momentum, deeply rooted in the cultural importance of personal grooming. The use of scent in daily routines positions fragrance and perfume products as essentials rather than discretionary items. Consumers frequently select high-end perfumes to articulate personal style and sophistication, a trend that specifically buoys the luxury perfume market. This consistent demand is met with a continuous introduction of new products, maintaining market vibrancy. The expansion of e-commerce further accelerates accessibility, as wider internet penetration and smartphone adoption give consumers convenient access to a broad spectrum of goods, from mass-market deodorants to premium offerings. This digital shift enables brands to utilize social media platforms and endorsements to engage with a larger audience, thereby directing preferences toward particular scent profiles and product categories. The market continues to evolve as consumer access and brand engagement strategies become increasingly digital, shaping the landscape for personal care items.Scrutiny over the composition of fragrance ingredients presents a considerable issue for the industry. Increased consumer awareness regarding the potential adverse effects of synthetic compounds, including skin irritation and allergic reactions, is creating a notable shift toward alternatives derived from natural sources. This has prompted greater demand for formulation transparency from brands across various product lines, from face cream to home fragrances. The chemical solvents employed in certain extraction processes are also under examination due to health and ethical considerations. These conditions necessitate innovation from manufacturers, directing focus toward the development of safer, cleaner, and more sustainable products that resonate with evolving consumer values. The objective is to achieve this alignment without compromising the quality and complexity of the final scent, ensuring that the integrity of the natural fragrance is maintained throughout the production cycle and meets consumer expectations for performance.

What will be the size of the Middle East Fragrances Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
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How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments. Distribution channelOfflineOnlineProductFormulated flavors and fragrancesAroma chemicalsEssential oilsApplicationFood and beveragesCosmetics and personal careHousehold and home carePharmaceuticalsOthersGeographyMiddle East

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

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The Offline segment was valued at USD 686.10 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The Middle East fragrances market represents a significant and rapidly expanding segment of the global industry, deeply rooted in cultural and religious traditions. High disposable incomes across the Gulf Cooperation Council (GCC) nations, coupled with a strong consumer preference for premium and luxury scents, continue to fuel robust growth. Consumers in this region are highly knowledgeable and discerning, often seeking unique and long-lasting fragrances, which has spurred demand for both artisanal creations and products from globally recognized brands. The market is characterized by a high per-capita consumption of perfumes, with fragrance being an integral part of daily life and social customs.The competitive landscape is dynamic, featuring a mix of major international luxury houses and strong local players who possess a deep understanding of regional olfactory preferences. This has created opportunities for niche brands and private-label manufacturing, with many companies leveraging Original Equipment Manufacturer (OEM) services to launch customized product lines. Furthermore, the rise of e-commerce and social media marketing is transforming distribution channels, providing brands with new avenues to engage with consumers. Looking forward, trends such as personaliza

Snapshot img

Latin America - Online On-demand Home Services Market 2024-2028

The Latin America - Online On-demand Home Services Market size is estimated to grow at a CAGR of 41.64% between 2023 and 2028. The market size is forecast to increase by USD 252.25 billion. The growth of the market depends on several factors such as the benefits of online on-demand home services, the rising Internet penetration, and the increasing influence of digital media.

The report offers extensive research analysis on the Latin America - Online On-demand Home Services Market, with a categorization based on Platform, including mobile application and online website. It further segments the market by Service, encompassing homecare and design, repair and maintenance, health wellness and beauty, and others. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Latin America Online On-demand Home Services Market During the Forecast Period?

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Latin America Online On-demand Home Services Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Latin America Online On-demand Home Services Market Driver

One of the key factors driving the Latin America online on-demand home services market growth is the increasing influence of digital media. The advent of smartphones, and digital platforms, including digital media as a key marketing and communication channel for companies operating in Latin America online on-demand home services market. In addition, one of the major factors for the growth of the market is service visibility.

Moreover, service visibility is considered one of the principal factors in the marketing strategy implemented by online on-demand home service providers. Thus, several online home service providers are widely adopting digital media marketing strategies to increase their service visibility and promote sales. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.

Key Latin America Online On-demand Home Services Market Trends

A key factor shaping the Latin America online on-demand home services market growth is the busy lifestyles propelling demand for on-demand home services and solutions. Several factors including the growth in urbanization and the increasing inclination of the younger generation toward exploring new career opportunities have contributed largely to their busy lifestyles, specifically in metro cities across Latin American countries. Therefore, striking a balance between professional and personal commitments becomes very difficult.

Moreover, professional pressure leaves individuals with very little time for a family outing or taking care of household work, such as cleaning, repairing, and maintenance operations. In addition, this has subsequently increased the demand for on-demand home services in countries such as Brazil, Chile, Argentina, and Peru. Hence, such factors are positively impacting the Latin America - online on-demand home services market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.

Key Latin America Online On-demand Home Services Market Challenge

Issues related to companies' credibility and efficiency in services are one of the key challenges hindering Latin America online on-demand home services market growth. Several companies operating in the Latin America online on-demand home services market should focus on offering reliable services to customers. In addition, consistent, reliable services ensure repeat purchases from online on-demand home service platforms.

However, in several instances, online on-demand home service companies have failed to offer reliable and good quality services. In addition, consumers are often unsure about a prompt response from online on-demand home service providers and the timely delivery of these services. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the Latin America online on-demand home services market growth during the forecast period.

Latin America Online On-demand Home Services Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop t

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Snapshot img

Stock Video Market Size 2025-2029

The stock video market size is valued to increase by USD 369.6 million, at a CAGR of 7.7% from 2024 to 2029. Benefits of using stock videos for visual content creation will drive the stock video market.

Major Market Trends & Insights

North America dominated the market and accounted for a 59% growth during the forecast period.
By Application - Editorial segment was valued at USD 341.00 million in 2023
By Image Source - Macrostock segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 82.03 million
Market Future Opportunities: USD 369.60 million
CAGR from 2024 to 2029 : 7.7%

Market Summary

In the realm of visual content creation, stock videos have emerged as a preferred choice for businesses seeking cost-effective, high-quality multimedia assets. The market, valued at USD3.5 billion in 2020, is poised for significant growth as advancements in artificial intelligence (AI) and machine learning (ML) technologies revolutionize content production. These technologies enable the creation of increasingly authentic and diverse visuals, catering to the evolving demands of businesses. However, the high price point associated with premium stock video platforms can be a barrier for some organizations. As a result, the market is witnessing a surge in the emergence of affordable alternatives, offering businesses access to a vast library of visually appealing and professional-grade videos.
The integration of AI and ML in stock video production has led to the democratization of high-quality visual content, making it accessible to businesses of all sizes. Despite the growing competition, the market's future remains promising, with trends such as personalized video content, 360-degree videos, and virtual reality experiences shaping its evolution. As businesses continue to prioritize engaging and visually appealing content to connect with their audiences, the demand for stock videos is expected to persist and grow.

What will be the Size of the Stock Video Market during the forecast period?

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How is the Stock Video Market Segmented ?

The stock video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Editorial
  Commercial


Image Source

  Macrostock
  Microstock


License Model

  RM
  RF


Type

  Subscription
  Pay per download
  Enterprise licensing


Distribution Channel

  Stock video platforms
  Social media and creator platforms
  Direct sales and agencies
  Cloud-based video libraries


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The editorial segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, catering to the increasing demand for high-quality visual content in various industries. With advancements in video technology, there is a growing preference for videos in resolutions up to 8k and encoding formats like Av1 and H.265. Music licensing and sound design are integral parts of video marketing strategies, with royalty-free music being a popular choice. Video transcoding and optimization using codec compression algorithms like H.264 and H.265 ensure seamless streaming through video streaming protocols. Adaptive bitrate streaming and closed captions enhance video accessibility. Motion graphics, visual effects, and color grading techniques add appeal, while video analytics provide engagement metrics.

Video editing software and content delivery networks facilitate efficient production and distribution. According to recent reports, the stock footage licensing market size was valued at USD1.2 billion in 2020 and is projected to grow at a CAGR of 12.3% from 2021 to 2028. This growth is fueled by the need for professional-grade videos for various applications, including video marketing, branding, and promotional content.

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The Editorial segment was valued at USD 341.00 million in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 59% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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North America's market holds a substantial share in the global industry, characterized

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapshot img

Household Beauty Appliances Market Forecast 2024-2028

The Household Beauty Appliances Market size is forecast to increase by USD 5.28 billion, at a CAGR of 7.54% between 2023 and 2028.

The several factors play a crucial role in the market's growth, such as the influence of social media and aging population dynamics among consumers, the increased demand for lightweight, compact, and portable beauty appliances, including hair care appliances, and the shifting consumer preference from beauty products to beauty appliances. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The market for care and beauty devices is witnessing substantial growth, propelled by an increased demand for lightweight, compact, and portable beauty appliances. Numerous household cosmetic appliances, including personal care appliances, particularly those addressing facial and hair care, have gained global prominence. Changing consumer preferences and concerns about appliance usage have driven this shift, especially as consumers encounter portability challenges with heavier appliances like hair dryers. The market reflects a growing preference for portable and small-sized products that are convenient for travel.

Moreover, key players, including Panasonic, Koninklijke Philips, and TESCOM, continuously innovate to meet evolving consumer needs, offering products with enhanced pricing, smart features, and improved quality. This innovation encompasses reduced size and weight, multifunctional capabilities, smart features, and energy efficiency. As a result, the care and beauty device market is expected to experience significant growth, with various brands launching products catering to facial care, pore cleaning, and acne foundation in the global market.

Market Trends

Growing demand for multi-functional beauty appliances is an emerging trend in the market. Increasing demand for household appliances and the need for multi-featured or multi-functional products are driving companies to offer multi-functional beauty appliances. In addition, these appliances can address more than one beauty concern. Furthermore, consumers increasingly seek multi-functional beauty products as they offer high ROI over conventional beauty appliances.

Moreover, to address this growing demand, vendors constantly innovate to gain market competence, higher customer attention, expand the customer base, and generate demand for products. For example, Koninklijke Philips offers VisaPure Advanced Electric Facial Cleansing Brush. In addition, this appliance helps in cleaning pores, reduces the appearance of pores and blackheads, provides massage for glowing and healthy skin, and enhances the absorption of creams. Furthermore, these features enhance the skin tone and health. Hence, such factors are driving the market growth during the forecast period.

Market Challenge

Fluctuating raw material prices used for making beauty appliances is a major challenge hindering market growth. The final market prices of appliances rely on factors including manufacturing, transportation, and marketing costs. In addition, the major portion of these costs goes into manufacturing, especially when purchasing raw materials. Furthermore, fluctuations in raw material prices directly impact either the end price of a product or the profit margins of manufacturers.

Moreover, these appliances are manufactured using raw materials such as electronic and electric equipment, steel, rubber, iron, and plastic. In addition, the cost of key raw materials such as steel, rubber, iron, and plastic witnesses high volatility in the international market. Therefore, high price increases the risk of contracting a consumer base for vendors. Furthermore, this is because consumers may move to a local brand selling products at low prices. Hence, such factors are hindering the market growth during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategi

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.