In 2021, the global social media analytics market was valued at roughly ***** billion U.S. dollars. It was expected to grow to *** billion in 2022 and surpass ** billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

In 2021, global social media advertising spending stood at around *** billion U.S. dollars. The source projected that this figure would more than double and exceed an all-time high of *** billion by 2028. Where to advertise in a sea of social media platforms? While there are many regional differences when it comes to social media usage and accessibility, some platforms reign supreme among users and advertisers alike. As of 2022, Facebook, YouTube, and Instagram were the most popular social networks worldwide. Thanks to their massive audiences, these Meta-owned properties also ranked among the leading social media platforms for marketers. What makes advertising via these channels so appealing is not only the prospect of boosting brand awareness and generating leads but also the possibility to strengthen brands’ relationships with consumers via direct communication. Spotlight on influencer marketing In addition to posting photos and videos on their social media accounts and interacting with followers, companies can also enlist the help of content creators to drive visibility and potentially unlock new audiences. Over the past few years, the global influencer marketing market value has expanded rapidly and is now sized at an estimated **** billion U.S. dollars. Instagram remains the primary playground for this creator-driven form of online marketing, though apps like TikTok are also becoming more appealing to brands from around the world.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

In 2021, **** percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at **** percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, ** percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed ** billion U.S. dollars in 2019 – almost ** billion increase, compared to 2014.When asked about the leading challenges of social media marketing, ** percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, ** percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, ** percent used Facebook, while among B2B marketers, ** percent indicated using LinkedIn.

In the second quarter of 2021, Fortune 500 companies increased their Instagram posting activity by *** percent. Their Instagram video posts increased by *** percent. However, user engagement increased by **** percent only. On the other hand, user engagement of Twitter posts increased by *** percent, with posting and video posting activity rising only by ** and ** percent, respectively.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by ** percent of respondents. Community engagement ranked second, mentioned by ** percent of interviewees.

Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

Which countries spent the most and least time on social media?

During a 2021 survey, over ** percent of responding social media users aged 16 to 34 from the United States stated social media had directed them to make a purchase at least once. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over ** million social commerce buyers in the United States in 2021.

Social Media Analytics Market was estimated at USD 4.2 billion in 2021 and forecast to reach USD 21.6 billion in 2029 with a CAGR 22.7%

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, ** percent said they liked to see brand content as videos.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2025 and 2030 by in total 1.4 million users (+8.45 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 17.97 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and France. The Statista Market Insights cover a broad range of additional markets.

During a 2025 survey among marketers worldwide, approximately ** percent said Facebook was the most important social media platform. LinkedIn and Instagram followed, respectively mentioned by ** and ** percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms The survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were YouTube and Instagram.

During a September 2024 survey among marketing leaders at for-profit companies in the United States, respondents reported allocating, on average, **** percent of their budgets to social media marketing, up from ** percent at the beginning of that year. They also projected that social media would account for over ** percent of their companies' marketing budget within five years.

Brand spending on sponsored content on social media in the United States was expected to increase by roughly ** percent in 2025, to *** billion U.S. dollars. Compared to the previous years, the general growth rate was slowing.

During a survey conducted among marketing professionals from the United States in January 2021, it was found that communications and media companies invested nearly ** percent of their marketing budget into social media activities. Companies active in the healthcare sector destined more than ** percent of their marketing spend to social media marketing.