In 2020, the amount spend on advertisement per user worldwide increased around *** U.S. dollars to **** U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost ** U.S dollars by 2025.

How many people use social media? Social media usage is one of the most popular online activities. In 2025, over *** billion people were estimated to be using social media worldwide, a number projected to increase to over *** billion in 2030. Who uses social media? Social networking is one of the most popular digital activities worldwide, and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as less developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. The mobile-first market of Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The total spending on social media marketing in Serbia reached ***** million euros in 2024, up ** percent from the previous year. The value of investment marked a steady increase over the observed period. The highest expenditure was recorded on Meta platforms.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Germany was modeled to be ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ****** U.S. dollars in 2024. Following a continuous upward trend, the average ad spending per internet user has risen by ****** U.S. dollars since 2017. Between 2024 and 2030, the average ad spending per internet user will rise by ****** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market worldwide was modeled to stand at ***** U.S. dollars in 2024. Between 2017 and 2024, the average ad spending per internet user rose by ***** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average ad spending per internet user will steadily rise by ***** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Czechia was modeled to stand at ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands was modeled to amount to ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The statistic illustrates the distribution of marketers who believe that social media is important for business, as of January 2017. As of January 2017, ** percent of respondents stated that they strongly agree that social media is important for their business. In a different survey, marketers from companies around the global named social media the second most effective marketing channel.

The mobile social media advertising spending in Germany is expected to grow from **** billion euros in 2021 to *** billion euros in 2027. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Malaysia was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Russia was modeled to be ************ U.S. dollars in 2024. Between 2017 and 2024, the ad spending rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The ad spending will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Italy was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Hungary was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Saudi Arabia was modeled to be ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Latin America was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by *********** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

Over the forecast period until 2028, the reach by social network is forecast to exhibit fluctuations among the ** segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Facebook attains the highest value throughout the entire period, reaching ***** million users. Find further statistics on other topics such as a comparison of the social network reach in Europe and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.