Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

Which countries spent the most and least time on social media?

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

There are over 2 billion registered users on Instagram in 2025.

The average Twitter user spends 5.1 hours per month on the platform.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Context

Worldwide Social Media User in 2021 (Quarterly)

Acknowledgements

Facebook: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Twitter: https://investor.twitterinc.com/home/default.aspx Instagram: https://investor.fb.com/home/default.aspx

In 2024, TikTok was the app on which users in the United States spent the most time. On average, users spent 43 hours and 53 minutes per month on the app. Overall, U.S. internet users spent over 24 hours per month on the YouTube app, and 16 hours and 24 minutes on Facebook's app.

There are over 875 million registered users on LinkedIn in 2024.

The number of Facebook users in Romania peaked in December 2024 at 12.34 million users, marking an increase of 1.2 million accounts compared to the previous year.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

In 2023, it is estimated that Instagram will have over one billion monthly active users worldwide, up from almost 787 billion monthly users in 2019 and just over one billion in 2020. The photo sharing app is owned by Facebook and is one of the company's major subsidiaries along with WhatsApp and Messenger.

59% of adults in the united states are using Instagram daily.