According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period. The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Which countries spent the most and least time on social media?

These are the key social media statistics that you need to know.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Gen Z and Millennials are the biggest social media users of all age groups.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

The most significant cohorts of users on Instagram are aged 18 – 24.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

According to a survey of internet users conducted in June 2023 in the United Kingdom, 77 percent of users aged between 25 and 44 years reported using Facebook at least monthly, while over 85 percent of users in the same age reported using YouTube monthly. Overall, 74 percent of social media users aged between 13 and 17 years reported engaging with TikTok, while 90 percent reported engaging with YouTube, while Instagram was used by 53 percent of respondents in the same demographic.

80% of parents say that their children under the age of 11 watch YouTube regularly.

Facebook and YouTube are still the most used social media platforms today.

Regional use of social media has a significant effect on the male and female social media statistics.

In 2024, YouTube counted approximately 60 million monthly users aged between 35 and 54 in the United States. In comparison, U.S. viewers younger than 18 amounted to around 45 million. Meanwhile, TikTok's main audience was aged between 18 and 34 years, as approximately 43 million users of that age visited the platform monthly. Facebook was particularly popular among users aged 35 and older, while less than 10 million users younger than 18 engaged with the platform on a monthly basis.