WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, ** percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly ** percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

In 2024, around ** percent of people in Germany used social media to send private messages. Other popular activities included liking and commenting on posts.Access millions of exclusive survey results with Statista Consumer Insights.

** percent of German respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Xing was the leading professional social network used to search for job offers in Germany. Almost ** percent of Germany job seekers tried their luck there, while nearly ** percent used LinkedIn. LinkedIn is an international platform, while Xing has German origins and is used in German-speaking countries. Xing Xing recorded steadily rising user numbers in recent years, with **** million as of the second quarter of 2020. The platform offers basic and premium accounts, with the latter offering additional functions and settings. Premium membership numbers have also grown in recent years. While still known as Xing and available under that domain name, the platform is owned by New Work. Most recently New Work recorded a net profit of **** million euros. Go or stay? Considering the high levels of social network user penetration in Germany, with forecasts predicting higher numbers in the years to come, it is no wonder that users turn to these types of platforms for various reasons, among them finding a job. At the same time, there are also users who have considered leaving Xing and LinkedIn.

As of the 3rd quarter of 2020 the most popular social media platform in Germany was WhatsApp, with 87 percent of internet-users surveyed claiming they used the app. YouTube came second with a 69 percent respondent share, followed by Facebook with 63 percent. Tumblr was the least-used platform, with only 3 percent of those surveyed stating they used the network.

We asked German consumers about "Social network usage by brand" and found that ********* takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 38,550 consumers in Germany.

In 2024, ************************* was the most popular consumed content on social media. Comedy and posts about animals and nature rounded off the top three. Access millions of exclusive survey results with Statista Consumer Insights.

As of early 2025, advertising on Facebook had the highest reach in Germany among the presented social networks, with over **** percent. Youtube and Instagram followed, with ** percent and **** percent, respectively.

The current trend highlights that Germany's younger generation increasingly embraces a wide range of communication apps, with most experiencing growth in regular users. Among these, the U.S.-based messaging app WhatsApp is leading the field, with around ** percent of respondents reporting regular use of WhatsApp in 2023 and 2024. In contrast, platforms like YouTube and Facebook saw a slight decline in popularity, each losing * percentage point compared to the previous year. The Russian-developed messaging service Telegram remains less favored among Germany's youth, with only ** percent reporting its use in 2024.

In 2018, ** percent of respondents in Germany aged between 18 to 29 years used Facebook. This graph depicts the share of respondents using the best-known social media platforms in Germany in 2018, by age group.

In 2024, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. YouTube and TikTok followed in second place with around ** and ** percent user shares respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

According to a survey conducted in Germany during the third quarter of 2024, ** percent of internet users said that their main reason for using social media was to keep in touch with family and friends. Additionally, **** percent of internet users in Germany said their main reason for accessing social media platforms was to read news stories, and ***************** said they used social networks as a way to fill spare time.

This survey represents the top social media platforms in Germany in 2020 according to females. The most popular social media for women is WhatsApp, 67 percent of women claim it is one of the social media platforms they can least do without. It is followed by Facebook, which is essential for 21 percent of women, and Instagram which is important for 16 percent of them.

During the survey period it was found that ** percent of German social media users stated that they actively used Google+ in their leisure time. Facebook was the most frequently used network, followed by YouTube.

This graph depicts the results of a survey on the usage of social media platforms for recruiting in companies in Germany in 2018. That year, roughly 27 percent of the leading German companies stated to use Xing to post job ads.

In the second quarter of 2023, ** percent of millennial social media shoppers in Germany had purchased something directly from a social media platform. This was the highest share among all generations. Only ** percent of baby boomers had bought an item directly from a social media platform.

This survey represents the least essential social media in Germany in 2020. The least popular social media for the respondents is Snapchat with 37 percent, that claim it is one of the social media platforms they have considered stop using.

This survey represents the top social media platforms in Germany in 2020. The most popular app was WhatsApp, with 51 percent individual claiming it is one of the ***** social media platforms they can least do without. It is followed by YouTube, which was essential for ** percent, and Facebook for ** percent of respondents.

In 2024, around 63 percent of girls and 60 percent of boys in Germany aged 10 to 13 years stated that they used social media platforms such as TikTok, Instagram, or Snapchat several times a week. The younger age groups showed a smaller share, with around 20 percent of six to nine-year-olds using the platforms, while only around three to four percent of four and five-year-olds did the same.