In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

A 2024 survey found that about ** percent of Hong Kong respondents voted WhatsApp to be their favorite platform among all social media and messaging apps. Instagram and Facebook were head-to-head in the second and third places, each receiving less than ** percent of responses.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

Internet Usage: Social Media Market Share: All Platforms: Mixi data was reported at 0.000 % in 25 May 2024. This stayed constant from the previous number of 0.000 % for 24 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data is updated daily, averaging 0.000 % from May 2024 (Median) to 25 May 2024, with 8 observations. The data reached an all-time high of 0.060 % in 22 May 2024 and a record low of 0.000 % in 25 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.SC.IU: Internet Usage: Social Media Market Share.

In 2024, marketers could possibly reach around **** million audience in Hong Kong by posting ads on YouTube, around ** percent of the city's total population. In comparison, Facebook was reported to have around **** million ad viewers each.

The graph displays the social media platforms used by consumers to make purchases online in Hong Kong as of October 2017. During the survey period, ** percent of respondents in Hong Kong stated that they used Facebook to make purchases online.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, Facebook was the most popular social media for online purchasing during the last 12 months. Approximately ** percent of female respondents and ** percent of male respondents stated that they have used Facebook to buy things.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, ** percent of respondents who bought things through social media answered that they used Facebook for purchases during the last 12 months. Approximately ** percent stated that they have used Instagram to do the same.

According to an annual survey conducted between January and February 2025, ** percent of respondents in Hong Kong reported accessing news via YouTube, which is *** percentage points lower than the survey results obtained a year ago. Facebook received a warm reception from the new readers in Hong Kong, with a response rate of ** percent, equivalent to an increase of **** percentage points.

In 2022, around 3* percent of influencers in Hong Kong were using Instagram. In comparison, Facebook was the most commonly used platform for influencers in Vietnam that year, with ** percent using the platform. Moreover, YouTube was a popular platform for many countries, including Cambodia, Japan, and Singapore.

Hong Kong internet users spent an average of *** hour ** minutes each day on social media, according to a 2024 digital usage survey. YouTube gained the highest attention with monthly usage time averaging ** hours and ** minutes per user, which means that users spent about ** minutes a day on the platform. Facebook came in second with ** hours and ** minutes in the monthly screen time, down by ***** hours. Instagram, on the other hand, up by *** hour to ** hours and ** minutes.

The statistic displays the results of a survey conducted between September and October 2017 about the social media platforms used by consumers to engage with brands in Hong Kong. During the survey period, ** percent of respondents in Hong Kong stated that they used Facebook to engage with brands.

Social media usage in the Asia-Pacific region varies significantly across countries, with the Philippines leading in daily time spent at ***** hours and ** minutes in the third quarter of 2024. This was a stark contrast to Japan's ** minutes per day. Penetration rates and user bases Among Asia Pacific countries, South Korea boasts the highest social media penetration at **** percent, followed closely by Hong Kong at **** percent. However, populous countries like Indonesia, China, and India show lower penetration rates, indicating significant growth potential. Despite this, China leads in absolute numbers with more than *********** active social media users, while India and Indonesia rank second and third in this category. These figures suggest that despite lower penetration rates in some countries, the sheer population size translates to massive user numbers. Platform preferences Facebook remains the dominant social media platform across Asia; however, competitors have gained ground in some markets. For example, Chinese network WeChat is the most popular platform in China, offering integrated services beyond social media. In Thailand and Laos, X (formerly Twitter) accounts for more than ** percent of social media traffic.

Migrants leave their country of origin for many reasons, while a significant number will retain contact with their country of origin. This study focuses upon one migrant community: the UK Chinese community. Through questionnaires and in-depth interviews the study will explore the nature and extent of family and social networks both within and external to the Chinese community in the UK, and the nature and extent of any connections with families or communities in Hong Kong. Members of these family and social networks in Hong Kong will be interviewed to establish a full picture of the links between the Chinese community in the UK, and the Chinese living in Hong Kong. It is anticipated that this study will result in an improved understanding of the nature and inter-connectedness of informal relationships between the Chinese community in Hong Kong and the UK, and how these relationships impact upon the use of health and social care. This understanding, developed in partnership with the community, will be shared with the Chinese community and will assist NGOs within the UK Chinese community to respond to the challenges of migration and transnationalism. Sample A sample of 272 (proposed N = 250) Hong Kong Chinese living the UK (predominantly in Manchester and London), aged15 to 91 years (M = 46.55; SD = 18.53) of whom 56% female were recruited via UK Chinese social and community organisations. Chinese religious, business and social organisations were invited to become recruitment sites. Organisations were contacted by phone, email, letter, or in person by a member of the research team. Instrument Respondents self-completed (some older respondents had assistance) a16-page questionnaire, available in English and Traditional Chinese. The instrument contained scales measuring bicultural identity (Ng & Lai, 2011), social network (Lubben Social Network Scale-18 (LSNS-18), methods of social contacts) engagement with health care service (GHQ, Thematic household survey, U.K.), engagement with social service (Thematic household survey, U.K.), attitudes (Census U.K.), subjective norms and behavioural control on health care and social services service (Ajzen, 2002) Constructing a TPB Questionnaire), opinions about health care and social service (Questionnaire for people who use social services, Wales), sense of community (Sense of Community Index 2 (SCI-2). All scales constructed for the project have satisfactory reliabilities exceeding 0.70. Demographic data was collected. The instrument was piloted on 30 UK Chinese prior to full implementation. Interviews Individual face-to-face interviews in the UK, some in English and some in Cantonese, were conducted, with a subset of the sample, comprising first generation migrants (71: proposed N = 64). Lay researchers, recruited through Chinese community organisations, were given training and conducted approximately half of these interviews. Interview data provided in-depth information about the extent of usage of formal and informal structures for UK health and social care and social networks with family and friends in Hong Kong. Interviewees nominated one friend or family member in Hong Kong who would be willing to be interviewed. Individual face-to-face interviews were conducted with UK interviewee’s friends and relatives in Hong Kong (67: proposed N = 64) to provide their perspective on the nature of the social contact and support they provided to the interviewee in the UK.

In May 2025, WeChat was the highest grossing social media app in Hong Kong, earning almost *** thousand U.S. dollars of revenue. *** out of the *** highest-earning social media apps in Hong Kong were online dating platforms.

The Hong Kong Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market exhibits robust growth potential, driven by increasing urbanization, rising disposable incomes, and a surge in digital media consumption. The market's transition from traditional static OOH formats to dynamic DOOH displays is a key trend, fueled by the increasing sophistication of programmatic advertising and the ability to target specific demographics with greater precision. While traditional billboards and transit advertising remain significant segments, the adoption of LED screens and other digital technologies is rapidly expanding, enabling more interactive and data-driven campaigns. The strong presence of international and local players, such as JCDecaux SE, Hivestack, and Asiaray Media Group Limited, indicates a competitive landscape with continuous innovation in ad formats and delivery methods. Challenges include the high cost of DOOH infrastructure and maintaining impactful creative strategies within an increasingly cluttered digital environment. The market is segmented by advertising type (static and digital), application (billboards, transit, street furniture), and end-user (automotive, retail, healthcare, etc.). Considering the global CAGR of 5.63% and the vibrant advertising landscape in Hong Kong, a conservative estimate places the Hong Kong OOH and DOOH market size at approximately $100 million USD in 2025, with a projected growth rate exceeding the global average due to the region's unique characteristics. Growth in the Hong Kong OOH and DOOH market is expected to continue driven by government initiatives promoting smart city infrastructure and advancements in digital technologies. This will likely fuel investment in advanced DOOH screens and programmatic platforms. The increasing adoption of mobile technology by consumers, combined with location-based advertising capabilities, will further enhance the effectiveness of DOOH campaigns. The market will likely see increased collaboration between OOH media owners and data analytics providers to deliver more effective and measurable results for advertisers. Competition among advertising agencies and media owners will likely intensify, requiring innovation and differentiation to capture market share. Despite potential economic fluctuations, the long-term outlook for the Hong Kong OOH and DOOH market remains positive, driven by the enduring need for impactful brand building and targeted advertising solutions in a densely populated and technologically advanced city. This report provides a detailed analysis of the dynamic Hong Kong Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It offers invaluable insights for businesses seeking to understand the market's trends, growth potential, and key players. With a focus on market size (in millions), key segments, and competitive landscape, this report is essential for strategic decision-making in this rapidly evolving industry. The study period encompasses the historical period (2019-2024), the base year (2025), and the forecast period (2025-2033), offering a complete overview of market evolution. Recent developments include: January 2024: Bravo Media, an out-of-home media agency based in Hong Kong, is responding to the surging demand for digital formats by unveiling new digital ventures. These include digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station. This strategic move not only signifies a significant contract win for Bravo Media but also underlines its growing dominance in Hong Kong's out-of-home advertising landscape., September 2023: KFC Hong Kong partnered with Edelman Hong Kong to launch a series of engaging billboards throughout the city. The displays are designed to capture the attention of onlookers, marking the introduction of their new product, "FING FING Cajun Chips.". Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Expected to Boost Market Growth.

Survey data of 1010 participants exploring their internet usage preference and their willingness to be engaged by online professionals if they are in need.AbstractAim: Our study aims to understand youths’ online behavior in terms of disclosing their distress and help seeking. Methods: A cross-sectional telephone-based survey was conducted with 1,010 young people in Hong Kong. Logistic regression analysis was conducted to identify the factors associated with youths who express emotional distress online and the differences among four categories of youths—non-distressed youths (reference group) and three categories of distressed youths (not-seek-help group, sought informal help, and sought formal help groups)—in terms of their help seeking behavior. Results: Those who expressed distress online were associated with a higher lifetime prevalence of suicidal ideation. The active informal help group had a risk profile similar to that of the inactive group, including suicide risk, unsafe sex, and being bullied. The active informal help group tended to express distress online, which indicates that they may be more accessible for professionals to identify. More importantly, approximately 20% of the distressed youths did not seek formal or informal help yet expressed their distress online. Implication: The results of this study indicate that there are opportunities for helping professionals to develop strategic engagement methods using social media to help distressed youths.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.