This statistic described the penetration rate of social media Qatar in 2016, by platform. During 2016, the penetration rate for Facebook in Qatar was ** percent, compared to *** percent for twitter.

The statistic describes the share of leading social media for news in Qatar in 2017, by platform. During the survey period, the share of respondents from Qatar who receive their news on Instagram was about ** percent.

This statistic described the distribution of twitter usage in Qatar in 2016, by device. During 2016, the most used device for twitter in Qatar was mobile with almost ** percent.

The GCC OOH (Out-of-Home) and DOOH (Digital Out-of-Home) advertising market exhibits robust growth, driven by increasing urbanization, rising disposable incomes, and a surge in tourism. The market's shift towards digital formats, offering precise targeting and measurable results, is a significant trend. Programmatic DOOH, allowing for automated ad buying and optimization, is gaining traction, alongside the expansion of LED screen installations in high-traffic areas like airports and shopping malls. While the traditional static OOH market remains relevant, particularly for large-scale branding campaigns, its share is progressively declining as DOOH captures a larger market segment. Key players are investing heavily in innovative technologies and strategic partnerships to enhance their offerings and capture market share. The growth is further fueled by government initiatives promoting infrastructure development and smart city projects, which create more avenues for OOH and DOOH advertising placements. However, challenges include high installation and maintenance costs for DOOH infrastructure, competition from other digital advertising channels, and potential regulatory hurdles. Despite these challenges, the GCC OOH and DOOH market is projected to maintain a strong Compound Annual Growth Rate (CAGR) of 12.72% throughout the forecast period (2025-2033). This growth is expected to be particularly prominent in the digital segment, as businesses increasingly recognize the benefits of targeted advertising and performance-based campaigns. The transportation sector, encompassing airports and public transport, presents a significant opportunity for DOOH expansion due to captive audiences. Market segmentation by end-user reveals strong demand from the automotive, retail, and consumer goods sectors. The market's success hinges on continuous innovation in ad formats, data analytics capabilities, and strategic collaborations among advertising agencies, technology providers, and media owners to further enhance the effectiveness and reach of OOH and DOOH campaigns in the region. Recent developments include: May 2024: ELAN Media, an advertising entity in Qatar, launched plans for its Digital Out-of-Home (DOOH) screens. The screens are set to debut at specific WOQOD petrol stations across Qatar, marking a collaboration between ELAN Media and Qatar Fuel (WOQOD). Under a decade-long pact, ELAN Media was expected to lead the development and exclusive operation of DOOH screens at five key WOQOD petrol stations, strategically positioned at Wholesale Market, New Musherib, Wadi Al Banat, Al Hilal, and Old Slata., February 2024: Promomedia, a member of JGROUP, unveiled its Out-Of-Home (OOH) advertising initiative in Qatar. This debut took place at Al Maha Island, recognized as Qatar's top leisure spot. Located strategically in a key tourist hub of Qatar, Promomedia has introduced 16 Muppies featuring LED displays, 6 LED Billboards, and a prominent hoarding. This setup creates a platform for advertising solutions. Digital engagements redefine how people interact, discover, and engage with their environment., January 2024: Al Arabia, a subsidiary of Saudi Arabia's Arabian Contracting Services Co., revealed that its UAE arm, Al Arabia OOH, clinched a significant deal with Dubai's Roads and Transport Authority. This contract, worth AED 522.84 million (equivalent to USD 142 million), focuses on setting up, managing, and upkeep advertising billboards in diverse Dubai locales.. Key drivers for this market are: Ongoing Shift Towards Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Towards Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift toward Digital Advertising is expected to boost the Market Growth.

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Qatar E-Commerce Market Size 2025-2029

The qatar e-commerce market size is forecast to increase by USD 3.98 billion at a CAGR of 13.9% between 2024 and 2029.

The market is experiencing dynamic growth, driven by the adoption of innovative business models by market players. Companies are increasingly embracing omnichannel retailing to cater to evolving consumer preferences, offering seamless shopping experiences across multiple channels. This strategic shift aims to provide customers with convenience, flexibility, and a personalized shopping journey. However, the market is not without challenges. The increasing number of cyberattacks poses a significant threat to e-commerce businesses in Qatar. These attacks can compromise sensitive customer data, leading to reputational damage and potential financial losses. To mitigate these risks, companies must invest in robust cybersecurity measures and ensure compliance with data protection regulations. By addressing these challenges and capitalizing on the opportunities presented by the adoption of new business models and omnichannel retailing, e-commerce players in Qatar can effectively navigate the competitive landscape and drive sustainable growth.

What will be the size of the Qatar E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Qatar's e-commerce market, international shipping and multi-language support are crucial for reaching a diverse customer base. Currency conversion is essential for seamless transactions in a market with multiple currencies. Content creation and abandoned cart recovery strategies help engage customers and boost sales. E-commerce regulations, payment processing fees, and data security standards ensure a level playing field for businesses. Video marketing and influencer marketing are effective tools for reaching tech-savvy consumers. Social media integration and email automation streamline communication and enhance customer experience. Inventory optimization, customer feedback, and cross-border trade facilitate business growth. Predictive analytics and customer segmentation models help businesses tailor offerings to specific demographics. Shipping costs, business process optimization, and voice search optimization are key areas for cost savings and efficiency. Social media advertising, mobile-first design, customer reviews, pay-per-click (PPC), and customer journey mapping are essential for effective digital marketing. E-commerce players must navigate the complexities of e-commerce regulations, payment processing fees, and consumer protection laws to thrive in this dynamic market.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFashion and apparelConsumer electronicsToys and kids suppliesBeauty and personal careOthersTypeB2BB2CMode Of BookingCash on deliveryOthersGeographyMiddle East and AfricaQatar

By Product Insights

The fashion and apparel segment is estimated to witness significant growth during the forecast period.

The market's fashion and apparel sector has experienced notable growth, fueled by evolving consumer preferences, rising Internet penetration, and a growing affinity for online shopping. With approximately 2.68 million internet users and a nearly universal 99% internet penetration rate as of 2023, Qatar's e-commerce landscape has become increasingly dynamic. Luxury brands hold significant appeal for the country's affluent population, leading to a surge in platforms catering to this segment. E-commerce companies in Qatar have played a pivotal role in shaping the online fashion and apparel industry. For instance, Mhefhef, founded by Mashael Alnaimi in Doha, produces all-natural and sustainable apparel, reflecting a growing trend towards ethical and eco-conscious shopping. Digital marketing automation, customer experience, and e-commerce metrics are crucial for these companies, ensuring a seamless shopping journey for customers. Order fulfillment, email marketing, content marketing, and profitability analysis are essential components of their strategies. Security measures, sales forecasting, and logistics services are also vital to maintain customer trust and satisfaction. Data analytics, website design, and subscription models contribute to enhancing the user experience (UX), while mobile app development and social media marketing expand reach and engagement. Delivery networks, affiliate marketing, and live shopping facilitate convenience and accessibility. Digital payments, returns and refunds, and fraud prevention are crucial for ensuring a smooth transactio

Following a series of searches that began on Friday, December 9, 2022, Belgian police detained various officials they suspected of accepting payments from Qatar, including MEP Eva Kaili of the Socialists and Democrats in Greece. The controversy sent shockwaves across the continent, raising questions about openness and influence in European politics. Overall, Members of the European Parliament (MEPs) produced 1,284 posts on the issue across Twitter, Facebook, and YouTube in less than a week. The Qatar scandal was therefore cited in one out of every ten social media posts published by MEPs between December 9 and December 14, 2022. In total, #qatar was used 212 times during the examined time period, whilst #qatargate was used 118 times on social media platforms by MEPS.

This statistic described the distribution of total Facebook accounts in the Gulf Cooperation Council in 2017, by country. During 2017, the penetration of total Facebook accounts in Qatar was above about 95.3 percent.

This statistic displays the results of a survey on the penetration rate of Facebook in the Middle East and North Africa, conducted between September and December 2016, by country. During that period of time, some ** percent of people in Qatar had a Facebook account.