As of September 2024, Facebook had the largest market share among leading social media platforms in Malaysia, with around ** percent. This was followed by Instagram, with around **** percent of the social media market share in the country.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, TikTok was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, approximately ** percent of the respondents answered that they have used TikTok for purchases during the last 12 months. Facebook followed, with ** percent of the respondents said they have used this social media platform to make a purchase.

According to a survey on youths in Malaysia, as of May 2024, around ** percent of respondents aged 18 to 20 years preferred Instagram as their main social media platform. The same survey found that Facebook the preferred social media platform for ** percent of respondents aged 25 to 30 years.

According to a survey on youths in Malaysia, as of May 2024, ** percent of the respondents preferred Instagram as their main social media platforms. By comparison, **** percent of youths answered X (Twitter) as the social media they used the most.

As of February 2025, Facebook had the highest total potential advertising reach on social media in Malaysia, with around **** million users. This was followed by TikTok with around **** million potential reach.

Malaysia Consumers: Platform used for product research: Social Media data was reported at 44.100 % in 2018. Malaysia Consumers: Platform used for product research: Social Media data is updated yearly, averaging 44.100 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Platform used for product research: Social Media data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

According to a survey on internet users in Malaysia, as of May 2022, about **** percent of respondents stated that they used Facebook. Meanwhile, nearly ** percent of the respondents said TikTok was their preferred social media applications.

Raw data collected from two Malaysian social media forums

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

BackgroundGlobally, 390 million dengue virus infections occur per year. In Malaysia, migrant workers are particularly vulnerable to dengue fever (DF) due to mosquito breeding sites exposure and poor health literacy. Therefore, this study aimed to (i) assess the current DF knowledge, attitudes and practices (KAP), and (ii) identify strategies to promote DF awareness, among migrant workers in Klang Valley.MethodA survey was conducted with 403 Nepali, Filipino and Indonesian migrant workers through phone interviews and online self-administered questionnaires. Piecewise structural equation modelling was applied to identify predictor variables for DF KAP.ResultsMost respondents were male, working in the services industry, had completed high school, aged between 30–39 years and with less than ten years work experience in Malaysia. Overall, respondents’ knowledge was positively correlated with attitude but negatively with practices. Older respondents, who had completed higher education, obtained higher knowledge scores. Similarly, those with working experience of >20 years in Malaysia obtained higher attitude scores. Respondents with a previous history of DF strongly considered the removal of mosquito breeding sites as their own responsibility, hence tended to frequently practise DF preventive measures. Respondents’ knowledge was also positively correlated to their understanding of DF information sourced from social media platforms.ConclusionThese findings highlighted: (i) the need for targeted DF educational intervention among younger and newly arrived workers with lower levels of education and (ii) maximising the usage of social media platforms to improve DF public awareness.

Malaysia Internet Advertising Market size was valued at USD 2.03 Billion in 2024 and is projected to reach USD 3.39 Billion by 2032 growing at a CAGR of 6.6% during the forecast period 2026-2032.Malaysia Internet Advertising Market DriversThe market drivers for the Malaysia internet advertising market can be influenced by various factors. These may include:Rising Digital Penetration Rates: Significant growth in internet and smartphone adoption is being witnessed across Malaysia's urban and rural populations. Digital platforms are being accessed regularly by consumers through enhanced connectivity infrastructure and affordable data plans.Expanding E-commerce Ecosystem: Substantial investment in online retail platforms is being observed throughout the Malaysian market. Consumer purchasing behaviors are being shifted toward digital channels, with increased demand for targeted advertising solutions being created to drive online sales conversions.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, approximately ** percent of the female respondents and ** percent male respondents answered that they have used TikTok for purchases during the last 12 months. Facebook followed after as the second most commonly used social media platform for purchases.

According to a report published by DataReportal, the social media platform Whatsapp ranked first among the leading social media networks in Malaysia as of the 3rd quarter 2024, with **** percent penetration rate. Meanwhile, Facebook had the second-highest penetration rate with ** percent.

List of Social Media Platform of Malaysian Embassies/High Commissions Abroad

The Malaysian e-commerce market has witnessed significant growth in recent years, reaching a market size of $10.72 million in 2025. This growth is attributed to factors such as the rising penetration of smartphones and internet, increasing consumer confidence in online shopping, and the expansion of e-commerce infrastructure. The market is expected to continue its growth trajectory, with a projected CAGR of 14.32% during the forecast period from 2025 to 2033. This growth will be driven by the increasing adoption of e-commerce by businesses, the expansion of online payment options, and the government's initiatives to promote digitalization. Key trends shaping the Malaysian e-commerce market include the rise of social commerce, the personalization of online shopping experiences, and the growth of cross-border e-commerce. Social commerce has emerged as a major driver of e-commerce growth, with social media platforms such as Instagram and Facebook playing a significant role in influencing consumer purchasing decisions. Online retailers are also investing in personalized shopping experiences, such as personalized recommendations and tailored marketing campaigns, to enhance customer engagement and loyalty. Cross-border e-commerce is also gaining traction in Malaysia, as consumers increasingly seek a wider variety of products and services online. Recent developments include: May 2022 -Malaysia registered 89% smartphone adoption rate. Over 29.5 million Malaysians, or more than 89% of the nation's population, use the Internet. Malaysia's mobile commerce market is expected to develop at a rate of 19.7% CAGR to reach RM41.11 billion (USD 8.78 Billion) by 2023, exceeding the country's overall e-commerce growth., September 2022 - Lazada Group formed an e-commerce anti-counterfeiting cooperation. Lazada worked with partners such as BMW and HP to combat the trafficking and sale of counterfeit goods on Southeast Asia's online marketplaces. The Southeast Asian e-commerce Anti-Counterfeiting Working Group, or Seca, has pledged to collaborate with stakeholders to address "changing issues surrounding the trade in counterfeit goods in online retail" and to work together to protect intellectual property (IPR) and consumers in the e-commerce ecosystem., July 2022- Malaysia's government introduced Malaysia Digital, a program designed to boost the country's digital economy and help Keluarga Malaysia. Malaysia Digital is a national strategic initiative led by the Ministry of Communications and Multimedia (K-KOMM) through the Malaysia Digital Economy Corporation (MDEC) to encourage and attract companies, talents, and investment while allowing Malaysian businesses and the Rakyat to play a leadership role in the global digital economy.. Key drivers for this market are: Increase in adoption of digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Increasing Network Complexity. Notable trends are: Government initiatives supporting the increased adoption of digital solutions.

According to a survey conducted in Malaysia in 2022, ** percent of respondents said they obtained political news and information from Facebook, while ** percent said they did not get political news from any social media platforms. Other social media platforms where respondents consumed news include Instagram, Twitter, Whatsapp, and Tiktok.

Research Design and Target PopulationThis research uses purposive sampling to filter the respondents. This study targeted Malaysian citizens who live in Kuala Lumpur and are of both genders and age groups from 18 to 60. A questionnaire was made by using a 5-point Likert scale. The online survey was conducted on the Google Form platform and distributed to Kuala Lumpur regions through Google, Facebook, and WhatsApp. Google Forms is a survey administration software that is included as part of the free, web-based Google Docs Editors suite offered by Google. The researchers in the Kuala Lumpur region spread out the offline survey. All data were collected through an online survey from October 17 to November 15, 2023.Research InstrumentThe survey is adapted from the WHO-RCCE questionnaire (Risk Communication and Community Engagement Tool) from the WHO website. The questionnaire was translated into Malay, tested, and validated by risk management and social science experts. Online questionnaires were distributed as an online survey using social media platforms such as Facebook, WhatsApp, and Twitter in two languages (Malay and English). Results from respondents who are only between 18 and 60 are accepted.

This study examines male Instagram celebrities, termed “celebgrams,” who have emerged as beauty influencers. Historically, beauty has been closely associated with femininity, but male beauty is garnering more attention, especially in Indonesia and Malaysia, where Islamic cultural norms deeply shape societal views on beauty and gender roles. This study explores how six male beauty celebgrams in Indonesia and Malaysia use Instagram to challenge traditional beauty norms and redefine masculinity in conservative societies. Through textual analysis grounded in the framework of transgression within media and cultural studies, this study investigates how these influencers construct alternative narratives and representations of male beauty. The findings reveal that social media platforms, particularly Instagram, empower young men in conservative societies like Indonesia and Malaysia to embrace cosmetics and redefine masculinity. Embracing the concept of the “female gaze,” these influencers challenge societal expectations and push the boundaries of social, cultural, and religious norms. This research underscores the transformative potential of digital spaces as secure environments for self-expression, professional recognition, and community building, reshaping gendered body identities and fostering inclusivity in the discourse on beauty and gender.

A dataset comprises the respondents feedback based on the questionnaire distributed through social media platform in examine the determinants that affect the adoption of E-wallet in Malaysia during the Covid-19 pandemic.