Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

During a global 2025 survey among marketers and industry leaders, 14.4 percent of respondents stated they invested 10 to 15 percent of their marketing budget into influencer marketing. Nearly 12 percent of respondents devoted more than 50 percent to this type of digital marketing activity. The state of influencer marketing As social platform users continue to rise in recent years, influencer marketing has become an essential format of digital campaigns. Marketers have used this channel to increase brand awareness. Influencer marketing's value worldwide was estimated at over 24 billion U.S. dollars in 2024, compared to nearly 10 billion in 2020. Furthermore, the global influencer marketing platform market size amounted to 15.2 billion dollars in 2022 and was projected to surpass 22 billion dollars in 2025. The epicenter of influencer marketing: Instagram In the spring of 2024, Instagram ranked third among the biggest social media platforms, with roughly two billion monthly active users. With such an impressive user base, the Meta-owned social network proves to be the perfect spot for creators and marketers alike.

A survey done in March 2022 found that 31% of Republican voters said they would use Truth Social often and 14% said they plan to use the platform a lot.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

You might be surprised how much Truth Social is worth based on its small number of users.

Target group study with intensive users of social networks. The focus was on the frequency of use, significance and purpose of use of social media. Further questions were: How do social networks affect the information behaviour of their users? Where do social networks come into contact with political content or topics? Other focal points were political information behaviour and the credibility of social media. In addition, the following research questions were examined: Which information offerings of the Federal Government are important and which are actually used? What are the expectations of these information services? What are the respondents´ attitudes towards the relationship between politics and social networks?

Topics: Social media use: frequency of use of social media; platforms used at least once a day; ranking of the four most frequently used social networks; preferred devices for social media use; type of use or reasons for use; attitude towards social media in general with regard to time spent, credibility of information, quality of social contacts, relevant information and life without social networks.

Politics and media: political interest; points of contact with politics in everyday life; frequency of use of various media offers for political information; attitude towards politics and political information in social networks with regard to trustworthiness, credibility and orientation.

Political information behaviour in social networks: frequency of interaction with political activities of others in social networks; frequency of own political activities in social networks; seen political content on the social networks Facebook, Instagram, Twitter, Youtube and WhatsApp; opinion on political posts and contributions in the used social networks; personal consequences of political oversupply; Facebook users: active search for political content or automatic display in newsfeed; comparison of the quality of political discussions within and outside social networks; friends in social networks personally known; similar or rather different political views of these friends; own reaction to political posts of friends; following politicians, parties and political institutions in social networks; following persons and organizations sharing personal political opinions or with different political opinions; reasons why the respondent follows politicians etc. in social networks; perception of hate comments; evaluation of the law against hate comments.

Information behaviour concerning the Federal Government: importance of selected information offerings of the Federal Government; perception and frequency of use of these information offerings; expectations of information offerings of the Federal Government in social networks.

Living conditions: assessment of one´s own economic situation; satisfaction with democracy; democracy as a good form of government; party identification.

Demography: sex; age; household size; education; gainful employment; occupational status; federal state; city size; net household income.

Additionally coded was: weighting factor.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Multilingual Social Media Phrase Corpus

Size: 10,000 categorized phrases Source: Social media platforms (e.g., Twitter, Reddit, Instagram) Languages: 1 (Russian) Format: Structured text (Excel, CSV) with phrases categorized based on its field

Data Composition

Phrases: Short text snippets (tweets, comments, captions) from public social media posts Categories: Topic(s) (e.g., technology, health, politics)

Collection Methodology

Period: Data spans 2020–2025 Process: Scraped via manual extraction with compliance to platform terms; anonymized to remove personal identifiers Quality Control: Manual and automated checks for relevance, accuracy, and category consistency

Key Features

Multilingual: Covers 1 major languages, enabling cross-lingual NLP applications Scale: Large volume supports robust model training Diversity: Varied platforms and user bases ensure broad representation Categorized: Pre-labeled for topic reducing preprocessing needs

Applications

Sentiment Analysis: Gauge public opinion across languages Trend Detection: Identify emerging topics or market shifts Customer Insights: Analyze feedback for brand monitoring Chatbot Training: Enhance multilingual conversational AI Cross-Lingual Research: Study linguistic patterns or cultural differences

Technical Details

Storage: Available in Excel (1147 KB) Access: Download; available on a license basis Schema: - phrase: Text content (string) - language: Language denoted by tab - category: Topic (string)

Sample Entry: { "phrase": "Love the new phone update!","category": "phone/general", "Notes": "Phrase stating love for a new phone update"}

Use Cases

Marketing: Track brand sentiment globally Product Development: Identify user pain points from feedback Research: Study social media trends across cultures AI Development: Train NLP models for multilingual applications AI Research: Creation or further development of models for research purposes

Limitations

Bias: Reflects social media demographics, may skew younger Noise: Some phrases may contain slang or errors Coverage: Limited to 1 language; other languages underrepresented Privacy: Anonymized, but public post origins may limit sensitivity

Getting Started

Access: Access according to owner (AILinguaTech LLC) or via listed marketplace’s terms and conditions

Multilingual Social Media Phrase Corpus

Size: 10,000 categorized phrases Source: Social media platforms (e.g., Twitter, Reddit, Instagram) Languages: 1 (Arabic) Format: Structured text (Excel, CSV) with phrases categorized based on its field

Data Composition

Phrases: Short text snippets (tweets, comments, captions) from public social media posts Categories: Topic(s) (e.g., technology, health, politics)

Collection Methodology

Period: Data spans 2020–2025 Process: Scraped via manual extraction with compliance to platform terms; anonymized to remove personal identifiers Quality Control: Manual and automated checks for relevance, accuracy, and category consistency

Key Features

Multilingual: Covers 1 major language, enabling cross-lingual NLP applications Scale: Large volume supports robust model training Diversity: Varied platforms and user bases ensure broad representation Categorized: Pre-labeled for topic reducing preprocessing needs

Applications

Sentiment Analysis: Gauge public opinion across languages Trend Detection: Identify emerging topics or market shifts Customer Insights: Analyze feedback for brand monitoring Chatbot Training: Enhance multilingual conversational AI Cross-Lingual Research: Study linguistic patterns or cultural differences

Technical Details

Storage: Available in Excel (791 KB) Access: Download; available on a license basis Schema: - phrase: Text content (string) - language: Language denoted by tab - category: Topic (string)

Sample Entry: { "phrase": "Love the new phone update!","category": "phone/general", "Notes": "Phrase stating love for a new phone update"}

Use Cases

Marketing: Track brand sentiment globally Product Development: Identify user pain points from feedback Research: Study social media trends across cultures AI Development: Train NLP models for multilingual applications AI Research: Creation or further development of models for research purposes

Limitations

Bias: Reflects social media demographics, may skew younger Noise: Some phrases may contain slang or errors Coverage: Limited to 1 languages; other languages underrepresented Privacy: Anonymized, but public post origins may limit sensitivity

Getting Started

Access: Access according to owner (AILinguaTech LLC) or via listed marketplace’s terms and conditions

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Multilingual Social Media Phrase Corpus

Size: 60,000 categorized phrases Source: Social media platforms (e.g., Twitter, Reddit, Instagram) Languages: 6 (English, Spanish, French, German, Chinese, Arabic) Format: Structured text (Excel, CSV) with phrases categorized based on its field

Data Composition

Phrases: Short text snippets (tweets, comments, captions) from public social media posts Categories: Topic(s) (e.g., technology, health, politics)

Collection Methodology

Period: Data spans 2020–2025 Process: Scraped via manual extraction with compliance to platform terms; anonymized to remove personal identifiers Quality Control: Manual and automated checks for relevance, accuracy, and category consistency

Key Features

Multilingual: Covers 6 major languages, enabling cross-lingual NLP applications Scale: Large volume supports robust model training Diversity: Varied platforms and user bases ensure broad representation Categorized: Pre-labeled for topic reducing preprocessing needs

Applications

Sentiment Analysis: Gauge public opinion across languages Trend Detection: Identify emerging topics or market shifts Customer Insights: Analyze feedback for brand monitoring Chatbot Training: Enhance multilingual conversational AI Cross-Lingual Research: Study linguistic patterns or cultural differences

Technical Details

Storage: Available in Excel (6.97 MB), CSV (600 MB) Access: Download; available on a license basis Schema: - phrase: Text content (string) - language: Language denoted by tab - category: Topic (string)

Sample Entry: { "phrase": "Love the new phone update!","category": "phone/general", "Notes": "Phrase stating love for a new phone update"}

Use Cases

Marketing: Track brand sentiment globally Product Development: Identify user pain points from feedback Research: Study social media trends across cultures AI Development: Train NLP models for multilingual applications AI Research: Creation or further development of models for research purposes

Limitations

Bias: Reflects social media demographics, may skew younger Noise: Some phrases may contain slang or errors Coverage: Limited to 6 languages; other languages underrepresented Privacy: Anonymized, but public post origins may limit sensitivity

Getting Started

Access: Access according to owner (AILinguaTech LLC) or via listed marketplace’s terms and conditions