Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

The social media platform with the highest market share in Romania as of January 2025 was Facebook. Instagram ranked second, with a market share of 4.02 percent.

In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

Facebook and YouTube are still the most used social media platforms today.

As of February 2025, nearly ** percent of the internet users in Morocco used WhatsApp each month. Facebook and Facebook Messenger ranked as the second and third most popular social media platforms in the country, with a share of **** percent and **** percent, respectively. Social media users keep increasing With the rising internet penetration rate and mobile internet adoption, the use of social media has increased in Morocco in recent years. In 2025, social media users in the country amounted to around **** million. This marked a steady growth over the previous years, rising from around ** million in 2017 to ** million in 2022, before experiencing a decline. As the most popular social media platform, Facebook accounted for about 25.89 million users in 2025, with the number being forecast to increase to more than ** million by 2028. In comparison, approximately *** million people actively used Instagram in 2025, and it is projected to reach **** million in 2026. Sending messages is the primary online activity Among the different types of social media, Moroccans regularly used instant messenger platforms, such as WhatsApp, and social networks like Facebook as of 2023. In contrast, consumer review networks and discussion forums were the least used platforms. In the same year, the most popular activities among Moroccan social media users were sending private messages, commenting on posts, liking other users’ posts, and following people. As of 2023, users in Morocco spent an average of * hours and * hours and ** minutes per day on social media. The average time was lower than in other African countries such as Nigeria (* hours and ** minutes) and South Africa (* hours and ** minutes).

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

Gen Z and Millennials are the biggest social media users of all age groups.

There are over 2 billion registered users on Instagram in 2025.

Regional use of social media has a significant effect on the male and female social media statistics.

Facebook's market share in Taiwan's social media arena has been increasing. As of May 2025, the flagship product of Meta held rose back to over 50 percent of the social media market in Taiwan across all devices. X (formerly known as Twitter) and Instagram covered about a third of the market together.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Social media platforms ranked as the fastest-growing advertising channel in Latin America in 2024 and were forecast to keep that position in 2025, with ad spending increase rates of 26 and 24.4 percent in each respective year. Digital channels' ad revenues in Latin America altogether rose 15.6 percent in 2024 and were projected to grow by 15.3 percent in the following year. Meanwhile, traditional ad media increased by eight percent and were expected to decelerate to 6.1 percent in 2025.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Over 210 million people worldwide suffer from social media addiction.

Cristiano Ronaldo has *** of the most popular Instagram accounts as of June 2025. The Portuguese footballer is the most-followed person on the photo sharing app platform with *** million followers. Instagram's own account was ranked first with roughly *** million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached *** billion monthly active users in mid-2018. In 2020, there were over *** million Instagram users in the United States and experts project this figure to surpass *** million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost ** percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was ******* U.S. dollars.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

Press Release Distribution Service Market Outlook

The global market size for Press Release Distribution Services was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.4% over the forecast period. Driven by the increasing importance of effective communication strategies and brand visibility across various sectors, the press release distribution services market is poised for substantial growth.

One of the key growth factors driving this market is the enhanced emphasis on content marketing and public relations by businesses of all sizes. In the current digital age, companies are increasingly recognizing the value of maintaining a robust online presence, and press releases serve as a critical tool for disseminating information, engaging with stakeholders, and boosting SEO rankings. The shift towards digital communication platforms has also made it easier and more cost-effective for businesses to distribute press releases, further fueling market growth.

Additionally, the proliferation of social media platforms has significantly contributed to the market's expansion. The integration of press release distribution services with social media channels allows companies to reach a broader audience and increase their content's shareability. This synergy has proven especially beneficial for small and medium-sized enterprises (SMEs), which often have limited marketing budgets but can achieve substantial reach through strategic press release distribution.

The emergence of advanced analytics and artificial intelligence (AI) in the press release distribution landscape is another significant growth factor. Modern distribution platforms are equipped with sophisticated tracking and analytics tools that provide valuable insights into the performance of press releases, such as engagement metrics, audience demographics, and geographic reach. AI-powered solutions can also enhance the targeting accuracy and personalization of press releases, making them more effective in capturing the attention of the intended audience.

From a regional perspective, North America is expected to dominate the market throughout the forecast period, accounting for the largest share due to the high adoption of digital marketing strategies and the presence of numerous industry leaders in the region. However, the Asia Pacific region is anticipated to experience the highest growth rate owing to the rapid digital transformation and increasing number of start-ups and SMEs in countries like China, India, and Japan.

Type Analysis

The Press Release Distribution Service market is segmented by type into Paid Press Release Distribution and Free Press Release Distribution. Paid press release distribution services are anticipated to hold a significant share of the market due to their extensive reach and the value-added services they offer. These services ensure that press releases reach a wide array of media outlets, journalists, and industry influencers, providing businesses with greater visibility and credibility. Moreover, paid services often include additional features such as analytics, media monitoring, and SEO optimization, which enhance the effectiveness of press releases.

On the other hand, free press release distribution services are gaining traction, particularly among SMEs and start-ups with limited marketing budgets. These services provide a cost-effective method for businesses to share their news with the public and potentially attract media coverage. While free services may not offer the same level of reach and features as paid services, they serve as an accessible entry point for companies looking to engage in public relations activities without significant financial investment.

The choice between paid and free press release distribution services often depends on the specific needs and objectives of a business. Larger enterprises with substantial marketing budgets may prefer paid services to leverage the comprehensive features and extensive media networks they offer. In contrast, smaller businesses and start-ups may opt for free services as a stepping stone to build brand awareness and establish a presence in the market.

Both segments are expected to grow steadily, with paid services maintaining a dominant share due to their effectiveness and the growing demand for advanced features. However, the increasing popularity of free services among smaller businesses and the availability of freemium models, which offer basic services for fre