According to a survey conducted among internet users in Vietnam by Decision Lab, as of the third quarter of 2024, around ** percent of respondents stated that they used Facebook, followed by Zalo, and YouTube. While Facebook and YouTube are known globally, Zalo is Vietnam’s premier chatting platform, which was first introduced to the population in 2012. Social media usage in Vietnam The number of social network users in Vietnam is forecasted to reach nearly ** million by 2028. While Facebook remains the most popular app to get news, Zalo was primarily used to connect with friends and family, according to a survey conducted among Vietnamese internet users in the third quarter of 2024. In addition to providing entertaining videos, YouTube also offers subscription services for celebrity channels. TikTok, the new rising app first launched in 2016, has become the leading social media app to watch short videos in Vietnam, especially among the Vietnamese Gen Z. Zalo in Vietnam Zalo was created by Vuong Quang Khai, the current executive vice president of the Vietnamese technology company VNG Corporation, and has reached over 100 million users worldwide. Zalo provides free instant messaging, voice messaging, and individual or in-group calls, allowing users to send high-quality media files as well as calendar functions in private groups. It also has a diary function for users to post emotions and upload photos. On average, people send over *********** messages, deliver around ** million pictures, and make ** million minutes of calls through Zalo every day globally.

According to a survey among internet users conducted in Vietnam by Decision Lab in the third quarter of 2023, Facebook was the leading social media platform among all generations. Meanwhile, the Vietnamese platform Zalo was the second most-used channel among the surveyed respondents. TikTok was most popular among Gen Z, with over ** percent of respondents from this generation confirmed using this platform. Social media platforms in Vietnam Vietnam was among the countries with the highest number of social media users worldwide. The tech giant Meta dominated the social media landscape in the country, especially among Gen Y. Being the only Vietnamese brand among the top five, messaging app Zalo was the second most-used social media platform, just behind Facebook. Meanwhile, TikTok has recently emerged as one of the networks with the highest growth in user numbers in Vietnam, slowly gaining its spot among the leading platforms. The rise of TikTok among Gen Z in Vietnam TikTok is particularly popular among Gen Z globally, and Vietnamese members of this generation were no different. The share of TikTok users among Gen Z in Vietnam has been growing fast, reaching over ** percent of the internet users within this age group. Although this platform has yet to surpass Facebook as the number one social media app, it ranked first among the leading social media apps for watching short videos among Vietnamese Gen Z as of the second quarter of 2023.

According to a survey among internet users conducted in Vietnam by Decision Lab, in the third quarter of 2024, Facebook was considered the primary social media platform by ** percent of the respondents among Generation Z. Meanwhile, *** percent of them listed the Vietnamese platform Zalo as their primary app.

According to a survey among internet users conducted in Vietnam by Decision Lab in the second quarter of 2024, Facebook was the leading primary social media app, as reported by ** percent of the respondents. Meanwhile, the Vietnamese platform Zalo was the second primary platform nationwide.

According to a survey among internet users conducted in Vietnam by Decision Lab, as of the third quarter of 2024, the most popular platform for connecting with friends and family among Vietnamese respondents was Zalo, as stated by 85 percent of the respondents. Zalo is a Vietnamese social media platform first released in 2012 by VNG.

According to a Rakuten Insight survey conducted in Vietnam in February 2023, ** percent of respondents stated Facebook was the most used social media platform for online shopping in the past 12 months, followed by TikTok and Youtube. The same survey also revealed that clothing was the most popular purchased item on these social platforms.

A survey conducted in the third quarter of 2023 in Vietnam revealed around **** percent of the respondents researched brands on social media platforms of any kind. Social networks such as Facebook were the most popular platform to search for information about brands among Vietnamese respondents that year.

Emotion recognition is a higher approach or special case of sentiment analysis. In this task, the result is not produced in terms of either polarity: positive or negative or in the form of rating (from 1 to 5) but of a more detailed level of sentiment analysis in which the result are depicted in more expressions like sadness, enjoyment, anger, disgust, fear and surprise. Emotion recognition plays a critical role in measuring brand value of a product by recognizing specific emotions of customers’ comments. In this study, we have achieved two targets. First and foremost, we built a standard Vietnamese Social Media Emotion Corpus (UIT-VSMEC) with about 6,927 human-annotated sentences with six emotion labels, contributing to emotion recognition research in Vietnamese which is a low-resource language in Natural Language Processing (NLP). Secondly, we assessed and measured machine learning and deep neural network models on our UIT-VSMEC. As a result, Convolutional Neural Network (CNN) model achieved the highest performance with 57.61% of F1-score.

Paper: Vong Ho, Duong Nguyen, Danh Nguyen, Linh Pham, Kiet Nguyen and Ngan Nguyen, Emotion Recognition for Vietnamese Social Media Text, 2019 16th International Conference of the Pacific Association for Computational Linguistics (PACLING 2019), October 11-13, 2019, Ha Noi, Vietnam. Link.

https://sites.google.com/uit.edu.vn/uit-nlp/datasets-projects

According to a survey among internet users conducted in Vietnam by Decision Lab in the second quarter of 2024, the most popular platform for connecting with friends and family among all generations was Zalo. Meanwhile, Messenger was the second leading channel for communicating with friends and family among Generation Z, with 28 percent of respondents.

According to a Rakuten Insight survey conducted in Vietnam in February 2023, ** percent of respondents aged from 16 to 24 stated that they used Facebook and TikTok the most for online shopping in the past 12 months. The same survey also revealed that clothing was the most popular purchased item among all age groups on social media platforms.

As surveyed in November 2020, Facebook was the leading social media platform used by businesses in Vietnam. Almost all firms participating in the survey reported having an official Facebook account. Zalo was the only Vietnamese brand among the top social media platforms for companies, ranking fourth with ** percent of respondents.

According to a December 2022 survey, around 96 percent of Vietnamese respondents confirmed engaging with Facebook and YouTube on a weekly basis or more. In terms of engagement frequency, Snapchat, LinkedIn, and Reddit were among the platforms with less than weekly engagement.

In 2023, the number of monthly active users of Zalo in Vietnam reached 76 million, indicating a gradual increase compared to the previous years. First launched in 2012 by VNG Corporation, Zalo is one of the leading social media platforms in Vietnam, as well as the most used app to connect with friends and family among the population. Zalo – a successful start-up story Developed by VNG Corporation, one of Vietnam’s most successful unicorns, Zalo has played a crucial role in shaping the digital communication landscape in Vietnam. Besides basic functions such as instant messaging, voice messaging, and video calls, Zalo also offers a wide range of extensive features. For instance, users can create and join communities, as well as discover new friends through the Nearby function. Zalo Moments, a feature similar to Facebook’s News Feed, enables users to share daily experiences with friends and followers. In addition, Zalo pays close attention to user privacy and security. The end-to-end encryption ensures that messages and calls remain confidential, protecting users from unauthorized access. The Recall and Hide conversation functions have also contributed to the platform’s trustworthiness and its widespread adoption. As a matter of fact, over ten thousand government organizations have set up Zalo accounts to enhance customer connectivity as well as improve service quality. Zalo – more than just a social network platform Acknowledging the potential of e-commerce, Zalo has integrated various business features to enhance online transactions. The livestream function allows users to sell and purchase products directly within the app. Zalo Pay, the platform’s digital payment system, offers users convenient shopping experiences with secure and seamless transactions. According to a survey conducted by Decision Lab among internet users in Vietnam, more than three-quarters of respondents perceived the app as convenient and easy to use for online shopping, as of the first quarter of 2023. Despite the widespread penetration of other popular social media giants such as Facebook and TikTok, the made-in-Vietnam app Zalo stands out with its user-friendly features, making it more accessible to users of all generations in the country.

According to a Rakuten Insight survey conducted in Vietnam in February 2023, ** percent of female and ** percent of male respondents stated they shopped more than *** times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.

According to a survey among Vietnamese internet users conducted by Decision Lab, in the third quarter of 2024, ** percent of respondents reported using Threads. In the same quarter, Facebook was the most used social network among surveyed respondents in Vietnam, followed by Zalo - a Vietnamese social messaging platform.

According to a survey among Vietnamese internet users conducted by Decision Lab, in the third quarter of 2024, Facebook was the most used platform to watch livestreaming content, as reported by ** percent of the respondents. In the same quarter, Facebook was the most used social network among surveyed respondents in Vietnam, followed by Zalo - a Vietnamese social messaging platform.

Vietnam Digital Advertising Market was valued at USD 1.29 billion in 2024 and is anticipated to grow USD 2.88 billion by 2030 with a CAGR of 14.38% during forecast period.

The number of Instagram users in Vietnam was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Instagram user base is estimated to amount to ***** million users in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Indonesia and Myanmar.

In 2022, around 3* percent of influencers in Hong Kong were using Instagram. In comparison, Facebook was the most commonly used platform for influencers in Vietnam that year, with ** percent using the platform. Moreover, YouTube was a popular platform for many countries, including Cambodia, Japan, and Singapore.

According to a survey among internet users conducted in Vietnam by Decision Lab in the second quarter of 2024, the most popular platform for browsing mindlessly among Generation Z respondents was TikTok, as stated by ** percent of them. Facebook was also the leading platform based on usage that year in Vietnam.