Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

As of March 2024, *************** was the most popular social media platform in Norway, with ** percent of social network users in the country using the service. Overall, Instagram and Snapchat were used by ** percent and ** percent of the online population, respectively. YouTube was also popular, with ** percent of respondents stating that they used the service. Moreover, ***** percent of internet users in Norway were using mobile-first photo platform BeReal.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Which countries spent the most and least time on social media?

As of March 2024, Meta's Facebook was the most popular social media platform in Denmark, with 81 percent of social network users in the country using the service. Instagram and YouTube ranked second, with almost six in ten users in Denmark accessing these online platforms. Snapchat was also relatively popular, with 39 percent of respondents stating that they used the app.

These are the key social media statistics that you need to know.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

The average Twitter user spends 5.1 hours per month on the platform.

There are over 875 million registered users on LinkedIn in 2024.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

There are over 2 billion registered users on Instagram in 2025.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

As of 2021, Facebook, recently rebranded as Meta, was the social media platform used most often by ** percent of social networking users in the United States. In 2015, Facebook was the most used platform by ** percent of social media users, demonstrating a decrease of almost ** percent. During the same time frame, Instagram has continued to grow in popularity, with ** percent of users saying it was their most often used platform in 2021, an increase of ** percent since 2015. Snapchat was the most used platform by ** percent of respondents in 2018 and has since continued to decline. In 2020, TikTok was the most accessed platform for ***** percent of users and by 2021 it had more than doubled to ***** percent.