Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Which countries spent the most and least time on social media?

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Global Social Media Platforms market size 2021 was recorded $207.48 Billion whereas by the end of 2025 it will reach $307.4 Billion. According to the author, by 2033 Social Media Platforms market size will become $674.774. Social Media Platforms market will be growing at a CAGR of 10.327% during 2025 to 2033.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

The global social media platform market is projected to reach a colossal value of XXX million by 2033, expanding at a CAGR of XX% from 2025 to 2033. The surge in internet penetration, coupled with the proliferation of smartphones, has acted as a major catalyst for market growth. Social media platforms have become an integral part of personal and business communication, enabling users to connect, share information, and build communities. The rise of e-commerce has further fueled market expansion, as businesses leverage social media to engage with customers, promote products, and drive sales. The market is characterized by a diverse competitive landscape, with established players such as Facebook, Twitter, Instagram, and LinkedIn vying for market share. These platforms continue to innovate and expand their offerings through features such as live streaming, video conferencing, and augmented reality. Emerging players are also gaining traction by offering niche solutions and targeting specific demographics. Key market trends include the integration of artificial intelligence (AI) and machine learning (ML) to personalize content and improve user engagement. Additionally, the increasing adoption of social media for business purposes is driving the development of enterprise-focused solutions. However, privacy concerns, data breaches, and the potential for misinformation to spread on social media platforms remain challenges that need to be addressed.

The average Twitter user spends 5.1 hours per month on the platform.

There are over 2 billion registered users on Instagram in 2025.

Sports Social Media Platform Market Outlook

The global sports social media platform market size is projected to experience significant growth, with a market value of $2.5 billion in 2023 and expected to reach $6.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 11.7%. This impressive growth can be attributed to the increasing integration of social media in sports, the surge in smartphone and internet usage, and the rising fan engagement in sports activities globally.

One of the prominent growth factors in the sports social media platform market is the increasing demand for real-time engagement. Fans today seek instant updates and live interactions with their favorite athletes and teams. The advent of live streaming and real-time content sharing on social media has made it easier for fans to stay connected and engage actively with sports events. This trend is expected to continue driving the demand for sports social media platforms, which provide seamless interaction and updates, creating a more interactive and engaging fan experience.

Moreover, the proliferation of smartphones and high-speed internet has significantly boosted the market. With more than half of the global population owning a smartphone, the accessibility to sports content and social media platforms has never been higher. This widespread smartphone adoption allows fans from even the most remote areas to participate in global sports conversations, share content, and follow their favorite sports personalities or teams, driving the market's growth further.

The monetization opportunities within the sports social media platform also act as a significant growth driver. Brands and advertisers are increasingly recognizing the value of sports platforms for marketing purposes, resulting in substantial investments. Sponsorships, advertisements, and paid partnerships on these platforms provide a lucrative revenue stream, contributing to the market's expansion. Additionally, sports organizations are leveraging these platforms for promotional activities, ticket sales, and merchandise marketing, further propelling market growth.

Fantasy Football has emerged as a popular activity that complements the sports social media platform market. It allows fans to engage with sports on a deeper level by creating and managing their own virtual teams based on real-life players. This interactive form of entertainment not only enhances fan engagement but also drives traffic to social media platforms as users share their experiences, strategies, and results. The integration of Fantasy Football features into social media platforms can significantly boost user interaction and retention, making it an attractive proposition for platform developers. As fans become more invested in their fantasy teams, they are likely to spend more time on these platforms, contributing to increased advertising revenue and sponsorship opportunities.

Regionally, North America dominates the sports social media platform market, followed by Europe and Asia Pacific. This dominance can be attributed to the high penetration of social media, established sports leagues, and the presence of key market players in these regions. However, the Asia Pacific region is anticipated to witness the fastest growth rate during the forecast period, driven by the increasing popularity of sports, rising disposable incomes, and the rapid adoption of digital technologies in countries like India and China.

Type Analysis

Fan Engagement Platforms are a crucial segment within the sports social media platform market. These platforms primarily focus on enhancing fan interaction through features like live chats, polls, quizzes, and exclusive content. The demand for fan engagement platforms is driven by the increasing need for sports organizations to maintain a loyal fan base and provide value-added experiences. With the advent of interactive technologies such as augmented reality (AR) and virtual reality (VR), fan engagement platforms are evolving to offer immersive experiences, further boosting their market share.

Athlete-Centric Platforms are designed specifically for athletes, providing them with a medium to connect with fans, share personal updates, and build their personal brand. These platforms are becoming increasingly popular as athletes seek to engage directly with their audience, bypassing traditional media channels. The rise of influencer marketing has also propelled the growth of ath

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

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Facebook and YouTube are still the most used social media platforms today.