In 2024, nearly 87 percent of Poles used Facebook in the past month. Facebook Messenger was used by 80 percent of internet users, and Instagram was used by 63 percent.

Just like for desktop users, Facebook was the leading social media platform for mobile users in Poland, with a 68.25 percent share in April 2025. Instagram and X (Twitter) followed, with a 14.83 percent and a 7.05 percent share, respectively.

In 2024, WhatsApp was the most popular social media app among Polish users regarding downloads number.

In 2024, Poles spent more than 18 hours on the TikTok app. Users used the Facebook app for over 15 hours.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Polish consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 12,182 respondents in Poland, in 2024.

Facebook was the leading social media service during the coronavirus (COVID-19) epidemic in Poland in March 2020 with nearly 23 million users. Three Polish social networking sites were among the leading ten: wykop.pl, chomikuj.pl and siepomaga.pl.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

77 percent of Polish respondents answer our survey on "Most used social media platforms by type" with "Social networks (e.g., Facebook)". The survey was conducted in 2023, among 12,186 consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Messenger was the most popular social media platform among children in Poland in 2022. It was closely followed by TikTok and YouTube.

******** was the most popular social media platform among people searching for the job in Poland in 2024.

Just like for desktop users, Facebook was the leading social media platform for tablet users in Poland, with a 72.14 percent share in April 2025. Pinterest and Instagram followed, with a 10.39 percent and a 5.34 percent share, respectively.

The older a child gets in Poland, the more dependent they become on social media. In 2021, ** percent of young people required help due to social media addiction. Furthermore, nearly one in **** neglected other activities due to social media use.

Nineteen percent of respondents in Poland purchased products via social media in 2024, most of whom were women and aged 15 to 24.

The most popular social networking sites among children were YouTube and Facebook in Poland in 2022. TikTok was used by 49 percent of minors, and Instagram by 28 percent.

The most popular social media accounts followed by internet users in Poland in 2024 were********************************** by the user.

Facebook was the leading social media service in Poland in December 2021 - it had over 26 million users. Two Polish social networking sites were among the leading ten - wykop.pl and siepomaga.pl.

More than ***** out of 10 Poles buying through social media used the Facebook platform to do so in 2024.

Most users of social media platforms in Poland in 2023were between the ages of 55 and 75 - nearly 6.7 million.

This statistic shows the result of a survey on the daily usage of social media platforms in Poland as of February 2017, broken down by age group. According to the survey, the users visiting most social media platforms were in the age group 16-24. The most popular social media application of this group was Facebook with more than 85 percent of daily use. However, WhatsApp, Twitter and Netflix were more frequently visited social networking sites in the 25-34 age group than in the group 16-24.

In 2024, the most commonly used service for helping in job search was Facebook, reaching 89 percent of Polish respondents, especially the youngest people.

The most common reason for children to use social media in Poland in 2022 was listening to music.