How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The dataset comes from a Social Media Analysis survey that aims to analyse user behavior on social media, focusing on attention monetization and engagement based on 110+ self-reported responses. It was conducted using Google Forms, with diverse participants to capture varying user profiles and the variance in levels of awareness about social media's impact on daily routines.

Dataset

This dataset was created by Mohamed Ibrahim

Contents

1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

This dataset contains survey responses about social media usage patterns and their perceived effects on relationships and mental health. The data was collected from individuals primarily in the 18-25 age group.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

YouTube gets an average of 14.3 billion total worldwide visits every month.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

This dataset provides a comprehensive and diverse snapshot of social media users and their engagements across various popular platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, TikTok, and Spotify. With 100 rows of anonymized data, it offers valuable insights into the dynamic world of social media usage. 😀

Each row in the dataset represents a unique user with a designated User ID and Username to ensure anonymity. Alongside user-specific details, the dataset captures essential information, including the platform being used, the post's content, timestamp, and media type (text, image, or video). Additionally, it tracks engagement metrics such as likes, comments, shares/retweets, and user interactions, providing an overview of the user's popularity and social impact. 💬

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The dataset also includes pertinent user attributes, such as account creation date, privacy settings, number of followers, and following. The users' profiles are further enriched with demographic characteristics, including anonymized representations of their age group and gender. 🗨️

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Hashtags, mentions, media URLs, post URLs, and self-reported location contribute to understanding user interests, content themes, and geographic distribution. Moreover, users' bios and language preferences offer insights into their passions, activities, and linguistic communication on the platforms.

The Demographic Reports are produced by the Economic, Demographic and Statistical Research unit within the Countywide Service Integration and Planning Management (CSIPM) Division of the Fairfax County Department of Neighborhood and Community Services. Information produced by the Economic, Demographic and Statistical Research unit is used by every county department, board, authority and the Fairfax County Public Schools.

The average Twitter user spends 5.1 hours per month on the platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Dataset

This dataset was created by Gabriel Mendez

Contents

Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 27 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 24 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Oman – Table OM.SC.IU: Internet Usage: Social Media Market Share.

Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data was reported at 0.000 % in 17 Mar 2024. This stayed constant from the previous number of 0.000 % for 16 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data is updated daily, averaging 0.200 % from Mar 2024 (Median) to 17 Mar 2024, with 8 observations. The data reached an all-time high of 0.200 % in 13 Mar 2024 and a record low of 0.000 % in 17 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Social media usage is one of the most popular online activities and in 2021, ** percent of the population in the United States had a social networking profile, representing a *** percent increase from the ** percent usage reach in the previous year. This equals approximately 223 million U.S. social media users as of 2020. Global social media access According to estimates, the number of worldwide social media users reached *** billion in January 2021. The overall most popular social network based on active users is the American market leader Facebook. In January 2021, Facebook had some **** billion accounts, followed by YouTube and WhatsApp with roughly *** billion and *** billion users respectively. The regions with the highest penetration of social media users are Western and Northern Europe. Social media audiences in the United States Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, how people are using them and who these users are is also telling. A report on social media usage released in 2019 shows that among Americans, younger online audiences were more likely to use social networks than older generations. Social media users in the United States use different social networks for a wide range of purposes. In a February 2019 survey, Instagram was the top social network for viewing photos whereas Facebook was more popular for sharing content.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.