How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This statistic shows the ranking of communication platforms most trusted by respondents in the Netherlands in 2018 and 2019. During the survey, respondents were asked which digital communication platform they trust the most concerning their privacy. As of 2019, roughly 11 percent of the respondents had the most trust in SMS communication.

Indonesia was ranked first in the number of Facebook users among Southeast Asian countries in 2017. While this is mainly due to the population size, it also reflects the increasing popularity and widespread use of social media in Indonesia. Hence, it is not surprising that, as of 2018, the penetration rate of the other major social media platforms in Indonesia was on a high level too.

Is Facebook still on the rise?

The social network giant reported **** billion monthly users for its services Facebook, Facebook Messenger, WhatsApp and Instagram as of 2018. Most of the members visited these platforms at least once a day, and Facebook was still accounting for a steady user increase. However, growth was already stagnating in the US, Canada and Europe. New users were mostly generated by India, Indonesia and the Philippines, which in turn makes these regions particularly important.

Did the privacy scandal impact on the revenue?

As of 2018, the negative impacts of the various scandals involving privacy violations were not noticeable in the turnover. In 2018 Facebook was able to increase its revenue per user to almost ** U.S. dollars, whereas the total revenue rose to **** billion dollars, most of which was generated through mobile ads. Sales in this area increased by almost ** billion U.S. dollars in 2018 compared to the previous year. It remains to be seen how such scandals will impact Facebook as a multibillion-dollar company.