China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

Which countries spent the most and least time on social media?

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

The results might surprise you when looking at internet users that are active on social media in each country.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

From the selected regions, the ranking by ad spending in the digital advertising market is led by Europe with ***** billion U.S. dollars and is followed by Central & Western Europe (**** billion U.S. dollars). In contrast, the ranking is trailed by Estonia with ****** million U.S. dollars, recording a difference of ***** billion U.S. dollars to Europe. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding revenue in the social media advertising segment of the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

YouTube boasts an average of 23.7 hours per month spent by users.

There are over 875 million registered users on LinkedIn in 2024.

From the selected regions, the ranking by number of users in the 'Video Streaming (SVoD)' segment of the digital media market is led by China with 412.89 million users and is followed by India (78.94 million users). In contrast, the ranking is trailed by Cambodia with 1.39 million users, recording a difference of 411.5 million users to China. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Colombia regarding share in the segment Video Games and a ranking by country regarding revenue in the video games segment of the digital media market. The Statista Market Insights cover a broad range of additional markets.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The revenue ranking in the 'Video-on-Demand' segment of the digital media market is led by the United States with **** billion U.S. dollars, while China is following with **** billion U.S. dollars. In contrast, Germany is at the bottom of the ranking with *** billion U.S. dollars, showing a difference of **** billion U.S. dollars to the United States. Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.

There are more male LinkedIn users than females – although it is pretty balanced.

The average Twitter user spends 5.1 hours per month on the platform.

59% of adults in the united states are using Instagram daily.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.