Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

This statistic presents a ranking of the most popular social networks of U.S. Gen X internet users as of the third quarter of 2020. Overall, only ** percent of responding U.S. Generation X online users stated that they used photo sharing app Snapchat, compared to ** percent of the general online population.

In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Social Media Advertising Mobile' leads the ranking with **** percent. Contrastingly, 'Social Media Advertising Desktop' is ranked last, with **** percent. Their difference, compared to Social Media Advertising Mobile, lies at ****** percentage points. Find other insights concerning similar markets and segments, such as a comparison of revenue in Spain and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Facebook and YouTube are still the most used social media platforms today.

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities. Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram. Facebook advertising Facebook advertising influence extends beyond social media – the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Regional use of social media has a significant effect on the male and female social media statistics.

Gen Z and Millennials are the biggest social media users of all age groups.

The results of which gender uses which platforms are in.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

In September 2022, TikTok, the popular video-sharing app, was downloaded more than 403 thousand times to mobile devices via Google Play in Germany. TikTok Now ranked second, with almost 395 thousand downloads, while photo-app BeReal ranked third with 297 thousand downloads onto Android devices in Germany in the examined month.

Leading apps in Germany, by revenue

During the same month, Coin Master generated around 16.1 million U.S. dollars in revenue in Germany, making it the highest-grossing Android app. Gardenscapes and State of Survival: The Walking Dead Collaboration ranked second and third. Regarding the leading iPhone apps in the Apple Store, Coin Master was ninth in the list, with a revenue of 467.2 thousand U.S. dollars . Here, Tinder topped the ranking with a profit almost six times higher than Coin Master‘s.

Smartphones in Germany

The number of smartphone users increased significantly in Germany from 2009 to 2020, reaching almost 61 million users in 2020. Samsung was the most popular smartphone brand among the German population, with nearly twice as many users as iPhone. This was also depicted in Android’s market share in smartphone sales, which remained notably higher than iOS market share between 2012 and 2021.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

TikTok has 136 million monthly active users in the US alone.

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

Over 210 million people worldwide suffer from social media addiction.

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

There are currently over 1.5 billion active users on TikTok worldwide.