How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

This statistic presents the social network membership reach among the online population in the United States. During the February 2017 survey, 27 percent of U.S. internet users accessed the social image sharing platform Pinterest. Facebook was ranked first with a 78 percent usage rate.

This statistic presents the reach of selected social networks among internet users in the United States as of February 2017, sorted by age group. As of the survey period, it was found that Facebook was used by 86 percent of online adults aged 18 to 29 years.

This statistic presents data on the most popular social media news sources among children and teenagers in the United States as of January 2017, sorted by age. During a survey, ** percent of teenage respondents stated that they got news from Facebook.

In 2024, over 92 percent of internet users aged between 16 and 34 years surveyed in Brazil stated that they used social media. Approximately four out of five responding internet users in Brazil said they were on social media.

This statistic illustrates the share of internet users in the United States who have had positive, tangible benefits from being active on social media. According to the August 2017 survey, ** percent had made a connection regarding a job opportunity via social media.

As of February 2025, Facebook was the leading platform for accessing news in Belgium, with ** percent of respondents choosing it as their preferred platform for news consumption. In contrast, just ***** percent of respondents used Facebook Messenger and TikTok, respectively, for accessing news.

In 2024, approximately 81 percent internet users from Brazil used social media, up from 72 percent in 2022. Meanwhile, WhatsApp was the most popular social network in Brazil, alongside Instagram, Facebook and TikTok.

The graph describes the penetration rate of social media in China in 2017, broken down by age group. In that year, more than ** percent of Chinese people aged from 15 to 19 years were social media users.

The share of social media users in German was ******* among the 14-39 years age groups, though 40-49-year-olds were not far behind. While user rates are traditionally expected to be high among younger demographics, especially those born after social media emerged on the world stage, older age groups are also becoming increasingly familiar with it. Socially acceptable The leading social media platforms in Germany, including those primarily known for being a messaging service, are YouTube, WhatsApp and Facebook. Among social media apps downloaded in the Google Play Store, to name one example, the most popular one was Instagram, owned by Facebook. In fact, Facebook usage numbers were generally high in Europe, though this was not the case for Instagram, when comparing to other countries in the world. Rising user numbers Social network user numbers in Germany are predicted to continue rising in the 2020s, moving towards ** million users. The same can be said for the user penetration rate regarding social media.

In 2024, 80 percent of)responding male internet users from Brazil said they used social media, for the first more than the online women surveyed. The penetration rate of social media among internet users in Brazil was higher among people aged between 16 and 34 years.

This statistic illustrates the share of internet users in the United States who have had negative experiences as a result from being active on social media. According to the August 2017 survey, ** percent of respondents had felt offended by posts, comments, or pictures they had seen on social media.

This statistic shows the share of internet users in the United States who have ever had positive, tangible benefits from being active on social media, sorted by age group. During the August 2017 survey period, it was found that 45 percent aged between 18 and 29 years had found a new apartment or house via social media activity.

In 2024, there were an estimated *** million social networking users in Czechia. This figure is projected to increase steadily and reach nearly *** million social media users by 2029. YouTube and Facebook have been the most-used social media platforms in the country.

In the Netherlands, the use of Facebook for news decreased between 2017 and 2025, with under ** percent of respondents to an annual survey using the platform for news in 2025. Meanwhile, the use of TikTok increased from *** percent to ***** percent in the same time frame. As of 2023, the number of Facebook users in the Netherlands decreased to *** million.

Danes of ages between 16 and 39 were the most active social media users in Denmark in 2020. The share of social media users in that age group was 96 percent in the evaluated period. There was an increase of the share of social media users of older ages. Danes aged between 60 and 74 who used social media were 44 percent in 2017, while the corresponding percentage in 2020 was 63 percent. Overall, the share of participants in social networking grew over the past years.

 Who uses what?

A survey conducted in 2018 found that overall Facebook was the most used social media platform used on a daily basis. 77 percent of women and 68 percent of men in Denmark reported to be daily users. What’s more, 58 percent of females in Denmark used Instagram that year and the male users were 47 percent.

Who uses what?
Denmark stood second among the other Nordic countries regarding the number of social media users in 2020, with 4.1 million users. Sweden led the ranking with 7.3 million users, while Norway and Finland had over three million users each that year.

This statistic shows the distribution change in student social media usage behavior during post-graduate career preparation in the United States in 2017. In 2017, about 47 percent of American students said that their post-graduation job search did not impact their social media behavior.

This statistic highlights the mobile traffic share of social media visits in the United States. As of the fourth quarter of 2019, it was found that mobile accounted for 83 percent of social media site visits in the United States.

This statistic presents the share of internet users in the United States who stated they felt confidence about their privacy settings on their social media accounts working as intended. During the August 2017 survey, only 12 percent of respondents aged 60 years and older felt very confident in navigating and utilizing social media privacy settings. A total of 25 percent of respondents aged 18 to 29 years felt very confident regarding this issue.

This statistic illustrates the share of internet users in the United States who have had negative experiences as a result from being active on social media, sorted by age group. According to the August 2017 survey, ** percent of respondents aged 18 to 29 years had gotten in trouble with school or work because of pictures posted of them online.