This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, ** percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.

This statistic shows the results of a survey on the usage of social media in Poland in 2016. According to the survey, 84 percent of respondents had a social media account in 2016 and 63 percent of internet users used social media frequently.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

In recent years, Facebook has been the most popular social media site among Swedes, used by ** percent of respondents in 2020. The second most popular social media site was Instagram, used by ** percent.

The share of Swedes on social media had increased steadily over the past decade, reaching ** percent of Swedes participating in a social media platform.

This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2019, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2019, more than ********* of the Dutch respondents used their social media account for their favorite brands and celebrities.

This statistic shows the results of a survey on the share of social media users in Poland in 2016, broken down by age group. According to the survey, the group with the highest share of social media usage was for 15-18 year olds with ** percent using social media.

This statistic shows the results of a survey conducted by Cint on the distribution of social media used in France in 2016 and 2018. In 2017, ***** percent of respondents stated that they use Facebook.

Although the proportion of respondents saying they used Facebook decreased, the overall number of Facebook users in France is expected to reach ***** million people by 2022, an increase of **** million users from 2015.

The penetration rate of social media services in France was highest among 18-24 year olds. ** percent of respondents in this age group reported using social media services, dropping to ** percent of respondents among those aged 25-39 years. Among the general French population, ** percent of respondents reported using social media in any form during 2016, up from just ** percent in 2010.

Globally, Facebook is by far the most popular social networking platform, with ***** billion active users. WhatsApp - also owned by Facebook - is second with *** billion active users, ahead of YouTube's *** billion active users.

This statistic gives a breakdown of social media brand interactions in Latin America in 2016 and 2017, sorted by platform. In 2017, ** percent of brand interactions occurred on Instagram, up from ** percent a year earlier.

The share of youth in Sweden, using Instagram grew from ** percent in 2016, to ** percent, as of 2018. In contrast, Facebook and Kik usage decreased, among the youth. In 2018, Facebook was used by ** percent of the interviewed young Swedes, compared to ** percent in 2016.

This statistic presents the most typical social media posts of adults in the United States as of June 2016. During the survey period, 34 percent of respondents stated that they posted about their family on social networks.

This statistic presents the reach of leading social networks among farmers in the United States as of January 2016, sorted by age group. According the the survey, 40 percent of responding farmers used Facebook.

This survey shows the top social media sites in the Nordic countries in 2016, by share of users. Facebook was the most popular social media platform with ** percent of individuals using it. The majority of Nordic Facebook users have used the platform on a daily basis. In Sweden, for example, 74 percent of Facebook users visited the platform every day in the beginning of 2017. Youtube* ranked second with ** percent of users. Instagram which is constantly gaining more users in the Nordic countries was third with ** percent of people using it. When looking into gender distribution among Instagram users, women prove to use Instagram more than men. In 2016, 47 percent of females used Instagram in the Nordic countries compared to ** percent of men. LinkedIn and Whatsapp had a similar share of users - ** percent - and were the fourth most popular social media used in the Nordics.

Facebook was the most visited social media platform in Denmark in recent years, used by ** percent of the survey respondents in 2020. YouTube ranked second, followed by Instagram and LinkedIn. When asked how often they used Facebook, every second Dane stated to be using the platform several times a day. None of the respondents used Facebook less often than once a month.

Facebook worldwide

After launching in 2004, Facebook has gained massive popularity on a global scale and the number of Facebook users has increased dramatically over the past decade. One hundred million individuals were Facebook users in the third quarter of 2008. The corresponding figure for the second quarter of 2020 was over *** billion users.

Users' profiles

Despite it being popular among all age groups, some seemed to be more keen on using Facebook. Like most social media platforms, Facebook was most popular among the younger Danes – 16 to 24 years old – according to a survey conducted in 2018. Snapchat, Instagram and YouTube followed the same trend.

This statistic shows the results of a survey on the active and passive usage of social media platforms in Germany in 2016. Of respondents, ** percent reported passively using YouTube, with a further ** percent being active users.

This statistic gives information on the structure of Tesla's social media audience worldwide as of *************, broken down by gender. At ** percent, the carmaker's social media audience was mostly male.

From 2016 to 2018, the social media platform in Sweden with highest share of youths experiencing hate or threats on was Instagram. The percentage increased over the evaluated period and 75 percent of the interviewed kids reported to have had negative experience on Instagram as of 2018.

This statistic presents information on the U.S. consumer social media brand engagement rate. During the August 2016 survey, 58.6 percent of respondents stated that they interacted about one to three times per day with brand posts on social media.

In 2025, the social media ad revenue in China was expected to reach *** billion yuan, up from *** billion yuan in the previous year. Chinese consumers have shown more acceptance of online ads and, in general, not against the purchase recommendations on social media platforms.

According to a survey from 2024, social media was used as a news source weekly by 44 percent of Finns. The weekly reach of social media for following the news stayed on the same level compared to previous years.

As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.