During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

In 2022, TikTok's estimated share in global video advertising revenue stood at ***** percent. The source projected it would ****** by 2027. Additionally, TikTok Douyin (the same app in China) held a share of ** percent in 2022 and was expected to grow to ** percent in the same period. Combined, the apps would account for ** percent of the total in 2027.

According to a survey of internet users conducted in June 2023 in the United Kingdom, 77 percent of users aged between 25 and 44 years reported using Facebook at least monthly, while over 85 percent of users in the same age reported using YouTube monthly. Overall, 74 percent of social media users aged between 13 and 17 years reported engaging with TikTok, while 90 percent reported engaging with YouTube, while Instagram was used by 53 percent of respondents in the same demographic.

In 2023, over 56 percent of the time spent on social media platforms for users in the United States was spent on social video activities. This represents an increase from the previous year, when the time spent engaging with social video among U.S. users was of around 53.3 percent, compared to 46.7 percent of the total social media time spent on other social network activities.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

****** was the most used social media platforms to watch short-form videos among U.S. users, with approximately ** percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. ************** ranked second, with ** percent of respondents, while *************** ranked third. ******** ********* only gained the attention of approximately ***** percent of respondents.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

According to Digital Content Creation Statistics, Digital content creation encompasses the production of diverse media content for online consumption, spanning written articles, videos, podcasts, graphics, and interactive experiences.

With the proliferation of digital platforms and increased internet penetration, demand for engaging content is surging.

Video content remains dominant, with platforms like YouTube and TikTok driving engagement, while emerging formats like live streams and AR offer new engagement opportunities.

Content creators, platforms, agencies, and technology providers constitute the market landscape, navigating challenges such as content saturation and algorithmic changes while capitalizing on opportunities in monetization models and emerging technologies like Generative AI and VR.

Understanding these dynamics is crucial for businesses and creators aiming to thrive in the competitive digital content space.

As of July 2023, short videos were the most favourite social media activity among Generation Z adults in the United States, as more than 60 percent of respondents reported to have watched them. Conversely, approximately 43 percent of Gen Z adults watched livestream videos. Internet users in the United States liked to watch short videos on different platforms, but TikTok was the most popular.

Introduction

YouTube Creator Statistics: The overall Creator Economy rose to fame since the COVID-19 pandemic era, 4 years ago. When every other person was stuck in their home and scrolling through social media. It is expected that by 2027, this sector will reach $480 billion, and it has no signs of slowing down. Using the internet, many people are creating a source of income by making videos and uploading them to video content platforms, such as TikTok, Moj, YouTube, Instagram, Facebook, etc.

YouTube is one of the video content platforms. It was launched on 14 February 2005 by Steve Chen, Chad Hurley, and Jawed Karim. YouTube helped content creators around the world earn passive income by making videos and uploading them on the platform. For some creators, YouTube acts as the primary source of income. You’ll understand more about YouTube Creator Statistics by the data provided below.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

The Social Video Advertising market is witnessing an unprecedented surge, driven by the rapid adoption of digital platforms and an increase in mobile device usage globally. With the rise of social media platforms like Facebook, Instagram, TikTok, and YouTube, businesses are leveraging the power of video content to e

Over ** percent of community managers in France used Instagram as their preferred social media network for publishing video content, according to the survey conducted in 2023. Facebook appeared as the second favorite go-to video publishing platform, chosen by ** percent of respondents. YouTube and LinkedIn followed with respectively ** percent and **** percent of community managers reporting to have used the networks for posting videos.

Introduction

Instagram Reels Statistics: As of 2025, Instagram Reels has become an important feature of the platform, attracting over 2 billion users each month. Each day, more than 200 billion Reels are viewed on both Instagram and Facebook, highlighting their widespread popularity. Reels have proven to be an exceptionally effective content format, achieving 22% higher engagement than traditional video posts.

Instagram Reels reach 1.36 times more users than carousels and 2.25 times more than photos. With the growing popularity of short-form video, Instagram Reels have significantly boomed among social media users. Furthermore, the platform has been ranking Reels, as the Instagram algorithm tends to favor them over other types of content, showcasing them more obviously in users' feeds.

According to a survey of internet users conducted in June 2023 in the United Kingdom, 80 percent of men reported using YouTube at least monthly, while 70 percent of women reported similar consumption trends. Among women, Facebook was the most used social media platform to consume video content - as approximately 74 percent of women in the UK reported engaging with the platform monthly.

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Stock Video Market Size 2025-2029

The stock video market size is forecast to increase by USD 369.6 million at a CAGR of 7.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies in visual content creation. This trend is transforming the way businesses and media organizations produce engaging and high-quality content for their audiences. However, the high price point of stock videos remains a challenge for some, particularly smaller businesses and independent content creators. Despite this, the market's potential is vast, with opportunities in various sectors such as advertising, marketing, social media, and education. The integration of AI and ML in stock videos enables more personalized and targeted content, enhancing user experience and engagement. Companies seeking to capitalize on this market's opportunities should focus on offering affordable yet high-quality stock videos and exploring collaborations with AI and ML technology providers. Navigating the challenges effectively requires a deep of the market dynamics and staying updated on the latest trends and advancements.

What will be the Size of the Stock Video Market during the forecast period?

Request Free SampleThe market encompasses various elements, including image branding, visual marketing, and footage libraries. Businesses increasingly rely on video storytelling and content distribution to engage audiences. Post-production and production companies offer video animation, looping animations, and 360 degree videos, among other services. Image copyright and metadata management are crucial for effective visual search. Creative Commons images and video licensing agreements facilitate content usage. Product demos, wedding videography, and video branding are popular applications. Stock photography trends influence video content marketing, with high-quality footage and animated explainer videos being in demand. Virtual reality videos and video are emerging areas of interest. Video content strategy and distribution are essential for effective video advertising. Image search optimization and usage guidelines ensure legal and ethical use of visual content. Corporate and professional video production services provide customized solutions for businesses. Drone photography and motion graphics add depth to video content. The marketplace continues to evolve, offering a vast array of options for businesses seeking to enhance their visual content strategy.

How is this Stock Video Industry segmented?

The stock video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationEditorialCommercialImage SourceMacrostockMicrostockLicense ModelRMRFTypeSubscriptionPay per downloadEnterprise licensingDistribution ChannelStock video platformsSocial media and creator platformsDirect sales and agenciesCloud-based video librariesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACIndiaJapanSouth KoreaMiddle East and AfricaSouth AmericaBrazil

By Application Insights

The editorial segment is estimated to witness significant growth during the forecast period.Stock videos play a significant role in various commercial applications, including advertising campaigns, television and film productions, branding and promotional videos, social media content, and website introductions. For stock videos used in commercial contexts, it's essential to obtain a model release from the videographer or artist for each person featured in the video. Model releases are legal documents granting permission for the likeness of individuals to be used commercially. The escalating spending on advertising and digital marketing has fueled the demand for stock videos. In addition to commercial applications, stock videos are also utilized in educational movies, corporate communications, and documentaries for non-commercial purposes. The use of stock footage in media production has become increasingly popular due to advancements in video production technology and the availability of high-quality, ultra-high resolution videos. Digital media platforms, such as social media, have revolutionized the way content is created, shared, and consumed. Stock video agencies, filmmakers, and individual creators offer their content on various platforms, including Adobe Stock, Getty Images, and Pexel. However, copyright infringement issues can arise when using unlicensed content, making it crucial to ensure proper licensing and attribution. Blockchain technology and AI are transforming the stock video industry by providing secure, decentralized platforms for content distribution and licensing. Drones and vertical formats, such as 4k and virtual r

The Short Video Platform Account Transaction market is evolving rapidly, driven by the surge in user-generated content and the growing popularity of social media platforms that cater to short-form video content. This market encompasses a range of transactions related to account management on platforms such as TikTok

Nearly half of Hungarian YouTube or TikTok users watched music videos or concerts on these video sharing platforms as of 2024. At the same time, only ** percent of the respondents published their own content.