During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly 60 percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about ten and nine percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive 2.7 billion combined visits. The company's financial performance remains strong, with a net income of approximately 13.5 billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately 25 million. As of July 2024, the Amazon Shopping app reached over 18 million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

Which countries spent the most and least time on social media?

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

59% of adults in the united states are using Instagram daily.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

During a 2024 survey among marketers worldwide, approximately 44 percent said Facebook was the most important social media platform. Instagram and LinkedIn followed, respectively mentioned by 25 and 21 percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms That survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were Instagram and YouTube.

The average Twitter user spends 5.1 hours per month on the platform.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Introduction

Internet Statistics: The Internet has become a big part of everyday life, connecting people all over the world. It helps with communication, business, education, and entertainment. Every year, more people use the internet, and the number of websites, social media users, and online businesses keeps growing. Fast Internet speeds and better technology have made online activities easier and more accessible. People now shop, learn, and even work online more than ever before.

This article will share important internet statistics, including the number of users, global internet growth, and how people use the internet daily. These facts and statistics below will help you understand how the internet is changing and shaping the future.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

A global study found that the number of referrals to news and media sites from Facebook fell from 2.3 billion in December 2022 to as low as 1.2 billion in November 2023, marking a 48 percent decline year on year. X (formerly Twitter) and Instagram also saw decreases in aggregate traffic to news and media properties.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

There are over 1.5 billion registered users on Instagram in 2024.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

There are over 875 million registered users on LinkedIn in 2024.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.