There has been a continued upward trend in the population share of active social media users in Australia. As of February 2022, approximately **** percent of the Australian population were active users compared to just ** percent in 2015. Preferred social media brands and most popular activities Facebook was the most popular social media brand in Australia in 2019, with ** percent saying they used the platform the most often. Elsewhere, ** percent said they used Instagram and six percent used Snapchat. Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with over **** of users regularly sending private messages and ** percent commenting on posts. Active users also post pictures and videos, with ** percent of users saying they have posted visual content. When do Australians use social media? In 2018, most social media use took place during Australians free time; ** percent said they used social media platforms in the evening, ** percent were first thing in the morning users, and ** percent said they logged on during breaks. Interestingly, when it comes to users being banned from social media, just over **** said in 2019 that they somewhat agree that bans are ineffective.

In Australia in 2025, Instagram was the most popular platform, with **** percent of users expressing a preference for it. WhatsApp followed closely, with ***percent of users favoring it.

74 percent of Australian respondents answer our survey on "Most used websites and online services by type" with "Social media". The survey was conducted in 2025, among 2,754 consumers.

Social media presence plays an important role in Australia, with more than ** percent of Australians between the ages of 12 to 55 years old claiming to have an account on a social networking site. This high figure applies to senior citizens as well: more than **** the people above the age of 55 years have an account on a social networking platform. Most used social media platform Australia has one the highest active social media penetration rates internationally, with most of the population holding an account on a social network platform. This is partially due to the country’s high internet penetration rate and heavy influence from the western world with regard to internet and social media trends. For a country of slightly more than 24 million people, it is estimated that more than ** million citizens have an account on a social media. Furthermore, Facebook dominates the market with more than double the number of users compared to the second-placed platform Instagram. Reasons for using social networking sites There are various reasons that Australians use social networking sites with the main reason being to catch up/keep in touch with family and friends. While this applies to all age groups, the younger generation have more reasons to stay engaged on social media while the elderly mainly uses social media solely for friends and family.

In Australia in 2025, Facebook had the highest share of users, with **** percent of Australians saying they used the platform. Its counterpart messaging app, Facebook Messenger, was used by just under **** percent of Australians.

Australia Social Media Management Market is expected to grow during 2025-2031

In 2025, TikTok was the most popular social media app in Australia, based on average time spent, with users dedicating ** hours and ** minutes per month to the platform. On second place came YouTube with ** hours and ** minutes spent on usage, and Facebook, at ** hours and ** minutes.

The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Australia digital marketing market size reached around USD 13.03 Billion in 2024. The market is projected to grow at a CAGR of 6.90% between 2025 and 2034, reaching almost USD 25.39 Billion by 2034.

The number of social media users in Australia was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Fiji and New Zealand.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

The size of the Australia Online Marketing Software Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.00% during the forecast period. Key drivers for this market are: , Surge of Web and Expanded Digitization; Adoption of Cloud Technologies. Potential restraints include: , Lack of Skilled Professional in Marketing Solutions. Notable trends are: Facebook Driving Social Media Marketing Platform.

Discover the booming Australian online marketing software market! This report reveals a 10% CAGR, driven by e-commerce growth and digital transformation. Explore key segments, leading companies, and future trends shaping this dynamic industry. Key drivers for this market are: , Surge of Web and Expanded Digitization; Adoption of Cloud Technologies. Potential restraints include: , Surge of Web and Expanded Digitization; Adoption of Cloud Technologies. Notable trends are: Facebook Driving Social Media Marketing Platform.

The Internet Publishing and Broadcasting industry is at a critical juncture. Surging demand for digital content, led by SVOD services and audio streaming, continues to drive growth. Yet, the expansion is facing friction from market saturation and international competition. Netflix and Stan have expanded their subscriber bases through strategies like curbing password sharing and leveraging AI to personalise content recommendations. Despite these gains, revenue growth is slowing, forecast to increase at an annualised 0.1% to $7.1 billion in the five years to 2025-26, including a 1.0% drop in the current year as business confidence remains subdued and international platforms like YouTube capture growing consumer attention. Competitive dynamics are shifting. Nine’s sale of Domain to CoStar in August 2025 has fragmented market power in online real estate advertising, redistributing influence across the industry. While major players like Nine, Netflix and REA Group have strengthened profit margins through subscription growth, pricing power and operational efficiency, smaller firms face challenges matching these advantages, leading to declining enterprise and establishment numbers. This divergence suggests a performance gap, with revenue growing despite fewer participants, indicating that remaining firms have monetised digital content more effectively. Niche publishers and broadcasters retain opportunities to serve localised or specialised audiences, leveraging focused content strategies to generate sustainable profit margins even in a market dominated by larger companies. Looking towards 2030-31, industry growth is expected to accelerate modestly at an annualised 0.8% to $7.4 billion. Rural and regional connectivity improvements under the Australian Government’s Better Connectivity Plan will expand internet access to the final segment of the population, creating new audiences for targeted and locally tailored content. Digital-first formats like podcasts, mobile-optimised platforms and online video are set to capture increasing attention as traditional print media and radio continue to decline. Meanwhile, the rise of AI-generated content and voice technologies will challenge publishers and broadcasters to prioritise authenticity and transparency, ensuring audiences trust the material they consume. Regulatory changes, including social media restrictions for younger Australians, may redirect usage towards local and controlled platforms. Combined with rising household spending and business confidence, these trends will push publishers and broadcasters to redefine how Australians consume digital content.

This dataset includes nine CSV files used to create visualizations on migration trends in Australia. It offers both historical and current migration statistics, with a focus on countering biased narratives in mainstream discussions about immigration.

Sourced from reputable Australian government agencies like the ABS, the data covers various aspects of Australia’s population and migration, from convict transportation to recent overseas migration patterns. By combining historical and contemporary data, the visualizations highlight how migration has shaped Australia's demographic landscape.

The goal of this collection is to challenge the misinformed and biased discussions about immigration often seen in the media, politics, and social media, encouraging readers to critically reassess their beliefs and consider whether they are based on evidence or prejudice.

Females and males aged 25 to 34 constituted the largest share of active Facebook users in Australia as of October 2024. Both females and males in that age bracket made up approximately 12.8 percent. Facebook: the world’s favorite online hangout Facebook continues to rank as the world’s most popular social network. With just over three billion users in a worldwide population of around eight billion people, Facebook has left its mark on the modern world - and its wallet. In 2021, Facebook’s owner Meta, formerly Facebook Inc, generated over 134 billion dollars in revenue, a figure which has continued to soar since Facebook’s inception in 2004. Advertising and Meta’s family of apps, which among others includes Facebook, Instagram, and WhatsApp, have made up the majority of the company’s revenue in recent years. The internet as a source of hope  ‘Screen time’, or time spent using a device such as a phone, computer, television, or video game console, often gets a bad name. The average Australian spends close to three hours daily surfing the internet on a mobile phone, which puts Australians above the world average for minutes spent on the internet on a mobile daily. With young people making up a significant portion of the internet-using population, it is reassuring to know that close to 25 percent of young Australians also use the internet to seek help or information on issues important to them, like the environment, equity and discrimination, and mental health.

The size of the Australia E-commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.70% during the forecast period.Electronic commerce is short for buying and selling products or services electronically using such channels as the internet and mobile phones. E-commerce has come to cover everything, from online retailers and auction sites to digital marketplaces and Internet banking.In Australia, the e-commerce industry has grown significantly over the past few years, influenced by factors such as increased internet penetration, the emergence of smartphones and mobile commerce, and changes in consumer behavior. The industry is important to the Australian economy because it creates jobs, boosts economic growth, and increases consumer choice.The online business offers lots of benefits both to the customers and the vendors. For vendors, it means a cost-effective reach to a more extensive market space and 24/7 functioning. For the customer, it means a convenient way of accessing a broader range of goods and services than ever before while comparing prices.Some of the key trends shaping the Australian e-commerce industry include mobile commerce, the growing importance of social media, cross-border e-commerce, and the use of artificial intelligence and machine learning to personalize the customer experience. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

The Communications, Media and Internet Concentration in Australia report provides an overview of market concentration and the economic dominance of key players in 12 markets across telecommunications and internet access, online media and traditional media services, and core internet applications. Collating and analysing publicly available revenue and consumer data, we find that from 2019 to 2022, the majority of Australia’s media, internet and communication markets are moderately to highly concentrated. These results reflect a long history of media concentration in Australia and a continuing trend seen in many developed economies abroad.

Non-traditional data signals from social media and employment platforms for CNZLX stock analysis

Non-traditional data signals from social media and employment platforms for BUBSF stock analysis