As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This dataset is structured as a graph, where nodes represent users and edges capture their interactions, including tweets, retweets, replies, and mentions. Each node provides detailed user attributes, such as unique ID, follower and following counts, and verification status, offering insights into each user's identity, role, and influence in the mental health discourse. The edges illustrate user interactions, highlighting engagement patterns and types of content that drive responses, such as tweet impressions. This interconnected structure enables sentiment analysis and public reaction studies, allowing researchers to explore engagement trends and identify the mental health topics that resonate most with users.

The dataset consists of three files: 1. Edges Data: Contains graph data essential for social network analysis, including fields for UserID (Source), UserID (Destination), Post/Tweet ID, and Date of Relationship. This file enables analysis of user connections without including tweet content, maintaining compliance with Twitter/X’s data-sharing policies. 2. Nodes Data: Offers user-specific details relevant to network analysis, including UserID, Account Creation Date, Follower and Following counts, Verified Status, and Date Joined Twitter. This file allows researchers to examine user behavior (e.g., identifying influential users or spam-like accounts) without direct reference to tweet content. 3. Twitter/X Content Data: This file contains only the raw tweet text as a single-column dataset, without associated user identifiers or metadata. By isolating the text, we ensure alignment with anonymization standards observed in similar published datasets, safeguarding user privacy in compliance with Twitter/X's data guidelines. This content is crucial for addressing the research focus on mental health discourse in social media. (References to prior Data in Brief publications involving Twitter/X data informed the dataset's structure.)

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

The AI In Social Media Market report segments the industry into Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), Application (Customer Experience Management, and more), Service (Managed Service, Professional Service), Organization Size (Small and Medium Enterprises, Large Enterprises), End-User Industry (Retail, and more), and Geography (North America, and more).

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

The global graph database market is poised for substantial growth, with a market size of USD XX million in 2025 and projected to reach USD XXX million by 2033, exhibiting a CAGR of XXX% during the forecast period. This expansion is primarily driven by the increasing adoption of graph databases in various end-use industries including BFSI, retail & e-commerce, healthcare, and social media. The need for efficient data management and analysis of complex interconnections is driving the demand for graph databases, as they offer superior capabilities in handling highly connected data compared to traditional relational databases. Key trends influencing the market include the increasing adoption of artificial intelligence (AI) and machine learning (ML) techniques, which require advanced data management solutions to handle large and complex datasets. Additionally, the growing popularity of cloud computing and the availability of graph database solutions as cloud-based services is also contributing to the market's growth. Moreover, increasing investments in research and development by key market players are leading to advancements in graph database technologies, further driving the market expansion.

Which countries spent the most and least time on social media?

The Graph Database Market size was valued at USD 1.9 USD billion in 2023 and is projected to reach USD 7.91 USD billion by 2032, exhibiting a CAGR of 22.6 % during the forecast period. A graph database is one form of NoSQL database that contains and represents relationships as graphs. Graph databases do not presuppose the data as relations as most contemporary relational databases do, applying nodes, edges, and properties instead. The primary types include property graphs that permit attributes on the nodes and edges and RDF triplestores that center on subject-predicate-object triplets. Some of the features include; the method's ability to traverse relationships at high rates, the schema change is easy and the method is scalable. Some of the familiar use cases are social media, recommendations, anomalies or fraud detection, and knowledge graphs where the relationships are complex and require higher comprehension. These databases are considered valuable where the future connection between the items of data is as significant as the data themselves. Key drivers for this market are: Increasing Adoption of Cloud-based Managed Services to Drive Market Growth. Potential restraints include: Adverse Health Effect May Hamper Market Growth. Notable trends are: Growing Implementation of Touch-based and Voice-based Infotainment Systems to Increase Adoption of Intelligent Cars.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

59% of adults in the united states are using Instagram daily.

Graph Database Market Outlook

The global graph database market size was valued at USD 1.5 billion in 2023 and is projected to reach USD 8.5 billion by 2032, growing at a CAGR of 21.2% from 2024 to 2032. The substantial growth of this market is driven primarily by increasing data complexity, advancements in data analytics technologies, and the rising need for more efficient database management systems.

One of the primary growth factors for the graph database market is the exponential increase in data generation. As organizations generate vast amounts of data from various sources such as social media, e-commerce platforms, and IoT devices, the need for sophisticated data management and analysis tools becomes paramount. Traditional relational databases struggle to handle the complexity and interconnectivity of this data, leading to a shift towards graph databases which excel in managing such intricate relationships.

Another significant driver is the growing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies rely heavily on connected data for predictive analytics and decision-making processes. Graph databases, with their inherent ability to model relationships between data points effectively, provide a robust foundation for AI and ML applications. This synergy between AI/ML and graph databases further accelerates market growth.

Additionally, the increasing prevalence of personalized customer experiences across industries like retail, finance, and healthcare is fueling demand for graph databases. Businesses are leveraging graph databases to analyze customer behaviors, preferences, and interactions in real-time, enabling them to offer tailored recommendations and services. This enhanced customer experience translates to higher customer satisfaction and retention, driving further adoption of graph databases.

From a regional perspective, North America currently holds the largest market share due to early adoption of advanced technologies and the presence of key market players. However, significant growth is also anticipated in the Asia-Pacific region, driven by rapid digital transformation, increasing investments in IT infrastructure, and growing awareness of the benefits of graph databases. Europe is also expected to witness steady growth, supported by stringent data management regulations and a strong focus on data privacy and security.

Component Analysis

The graph database market can be segmented into two primary components: software and services. The software segment holds the largest market share, driven by extensive adoption across various industries. Graph database software is designed to create, manage, and query graph databases, offering features such as scalability, high performance, and efficient handling of complex data relationships. The growth in this segment is propelled by continuous advancements and innovations in graph database technologies. Companies are increasingly investing in research and development to enhance the capabilities of their graph database software products, catering to the evolving needs of their customers.

On the other hand, the services segment is also witnessing substantial growth. This segment includes consulting, implementation, and support services provided by vendors to help organizations effectively deploy and manage graph databases. As businesses recognize the benefits of graph databases, the demand for expert services to ensure successful implementation and integration into existing systems is rising. Additionally, ongoing support and maintenance services are crucial for the smooth operation of graph databases, driving further growth in this segment.

The increasing complexity of data and the need for specialized expertise to manage and analyze it effectively are key factors contributing to the growth of the services segment. Organizations often lack the in-house skills required to harness the full potential of graph databases, prompting them to seek external assistance. This trend is particularly evident in large enterprises, where the scale and complexity of data necessitate robust support services.

Moreover, the services segment is benefiting from the growing trend of outsourcing IT functions. Many organizations are opting to outsource their database management needs to specialized service providers, allowing them to focus on their core business activities. This shift towards outsourcing is further bolstering the demand for graph database services, driving market growth.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.