The number of social media users in Israel was forecast to continuously increase between 2024 and 2029 by in total 1.4 million users (+17.24 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 9.52 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like United Arab Emirates and Bahrain.

The number of Instagram users in Israel was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-7.3 percent). After the eighth consecutive decreasing year, the Instagram user base is estimated to reach 2.54 million users and therefore a new minimum in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Qatar and Jordan.

The number of Twitter users in Israel was forecast to continuously decrease between 2024 and 2028 by in total 0.01 million users (-1.06 percent). The Twitter user base is estimated to amount to 0.93 million users in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Saudi Arabia and Qatar.

The number of Facebook users in Israel was forecast to decrease between 2024 and 2028 by in total 0.1 million users (-1.7 percent). This overall decrease does not happen continuously, notably not in 2026. The Facebook user base is estimated to amount to 5.8 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Oman and Lebanon.

The number of snapchat users in Israel was forecast to remain on a similar level in 2028 as compared to 2024 with 1.24 million users. According to this forecast, the snapchat user base will stay nearly the same over the forecast period. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Lebanon and Iraq.

The number of WhatsApp users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.1 million users (+1.49 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 6.84 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Qatar and Iraq.

Israel's Digital Transformation Market Report is Segmented by Type (analytics, Artificial Intelligence, and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, and Other Types [digital Twin, Mobility, and Connectivity]) and End-User Industry [manufacturing, Oil, Gas, and Utilities, Retail & E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector and Other End-User Industries (education, Media & Entertainment, Environment, Etc. )]. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Segments.

The number of Reddit users in Israel was forecast to increase between 2024 and 2028 by in total 0.01 million users (+0.76 percent). This overall increase does not happen continuously, notably not in 2027. The Reddit user base is estimated to amount to 1.32 million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Bahrain and Kuwait.

After three years of decline, the Israeli digital data processing machine market increased by 3.3% to $72M in 2024. Over the period under review, consumption showed a slight expansion. As a result, consumption attained the peak level of $105M. From 2021 to 2024, the growth of the market remained at a lower figure.

The Israeli market for television, video and digital cameras skyrocketed to $197M in 2024, jumping by 23% against the previous year. Overall, the total consumption indicated a perceptible expansion from 2012 to 2024: its value increased at an average annual rate of +2.7% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -6.2% against 2022 indices.

The advertising industry is established and diverse in Israel. According to estimates, the revenue of the advertising sector in the country will reach about 2.36 billion dollars in 2027. In recent years, this industry is undergoing a significant change centered on a transition from advertising through traditional media channels to digital advertising. A mainly growing sector is social media advertising. Since social networks such as Instagram or Tik Tok have millions of users, advertising companies have begun to understand the significant business potential of advertising on these platforms. Projections showed that Ad spending in the social media advertising segment in Israel will amount to nearly 800 billion U.S. dollars in 2026. The power of social media influencers In the last few years, the phenomenon of influencers has developed. They could be models, musicians, chefs, comedians, or have expertise in a particular field. They usually advertise products or promote a specific agenda, often getting paid for it by companies. In 2027, the revenue of the influencer advertising industry in the country is expected to succeed at 61 million U.S. dollars, an increase of over 50 percent. As of July 2022, leading Instagram influencers in Israel included famous models such as Bar Refaeli and Neta Alchimister and singers like Anna Zak. Social media is an efficient advertising tool In the past, people were informed about new products mainly through television or the press. Nowadays, social networks are a significant source of advertising in Israel. A survey conducted in Israel in 2022 found that 48.8 percent of internet users use social networks as a tool for brand research. Social media constituted the second most popular channel for online brand research based on the respondents' answers. For instance, at the beginning of 2023, a TikTok trend of wrapping fruit roll ups over ice cream became viral. As a result, the product price in Israel increased, and there were shortages in some stores.

In 2022, Israel’s print advertising market revenue amounted to 161.42 million U.S. dollars. According to estimates, it will shrink to 143.06 million U.S. dollars in 2027. The main reason for this downward trend is the general weakening of the print market. Since more and more people have been reading electronic magazines in the last two decades and prefer internet news sites, the print market is less attractive to advertisers. Israeli news websites, such as YNET and MAKO, achieve great prosperity. The revenue from advertising in newspapers and magazines a crucial part of the print sector, is expected to decrease by 7.6 percent in the next five years to 346.39 million U.S. dollars. The shift from print to social media advertising While print advertising is losing some importance, social media advertising is gaining momentum significantly. In 2021, ad spending in Israel's social media advertising segment yielded revenue of approximately 358.7 million U.S. dollars. Estimates show that the expenditure will increase to roughly 799 million U.S. dollars in 2026. Since social networks are popular among different population segments, particularly young people, these networks have become particularly attractive to advertisers. In addition, influencers – comedians, sports experts, models, or people without expertise – advertise products and services or promote paid content on social media. It is projected that Israel's influencer advertising market revenue will reach over 100 million U.S. dollars by 2027, a growth of nearly 45 percent compared to 2022.

As of November 2023, there were over 11 million posts on Facebook containing the hashtag #freepalestine and 282,000 posts containing #standwithisrael. On Instagram, there were approximately six million posts using #freepalestine and 230,000 posts with #standwithisrael.

Austria is one of the most popular markets for cross-border e-commerce worldwide. In 2023, more than eight in ten Austrian digital buyers purchased online from abroad. Among the countries analyzed, Israel had the second-highest share of cross-border shoppers, at 85 percent. On the other hand, Turkey showed the lowest cross-border e-commerce usage, at only 15 percent. Cross-border online shopping is a growing trend in the global e-commerce market, with an estimated 7.9 trillion U.S. dollars in value anticipated by 2030. International differences in revenue share Statista Market Insights reveals that while Japan, the United States, and China had relatively low shares of cross-border e-commerce retail revenue at around two to three percent, Belgium and Austria had significantly higher revenue generated cross-border at 32% and 19% respectively. This suggests that certain countries are more receptive to cross-border online shopping, presenting favorable opportunities for businesses to target these markets specifically. From which country do cross-border shopper buy? A survey conducted in 41 countries globally highlights that China is the most popular market for online cross-border purchases, with 37% of respondents indicating they shop from Chinese e-commerce sites. This indicates the strong appeal of the Chinese market for international buyers. Additionally, Germany and the U.S. ranked as the second and third most popular markets for cross-border online purchases.