Facebook was the most used social media platform by South African companies in recent years. As of 2022, 81 percent of the companies in South Africa actively used Facebook. This was a drop compared to 2021 when 96 percent of the South African companies used the social media platform. Moreover, in 2022, LinkedIn, Instagram, and Twitter followed, with shares of 80 percent, 69 percent, and 68 percent, respectively. Over the observed period, the usage of the different social media platforms has seen different trends. For instance, the use of LinkedIn has been growing yearly, while South African companies' usage of Twitter has been decreasing.

The number of snapchat users in South Africa was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+63.33 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 14.69 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in South Africa was forecast to continuously increase between 2024 and 2028 by in total 2.5 million users (+44.64 percent). After the fifth consecutive increasing year, the Instagram user base is estimated to reach 8.12 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Botswana and Lesotho.

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Social Media Management Software Market Size 2025-2029

The social media management software market size is forecast to increase by USD 54.98 billion, at a CAGR of 24.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of users on social media platforms. With billions of active social media users worldwide, businesses are recognizing the need for efficient and effective social media management solutions. A key trend in this market is the integration of advanced analytics capabilities into social media management software. This enables businesses to gain valuable insights into consumer behavior, preferences, and trends, informing data-driven marketing strategies. However, the high price point of application software poses a challenge for smaller businesses and startups, limiting their access to these tools.
To capitalize on market opportunities, companies must focus on offering competitive pricing and flexible pricing models. Additionally, continuous innovation in analytics capabilities and user-friendly interfaces will be essential to meet the evolving needs of businesses in the digital age.

What will be the Size of the Social Media Management Software Market during the forecast period?

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The social media management market continues to evolve, with dynamic trends shaping its landscape. Integration of social media APIs facilitates seamless data flow between platforms and other business systems. Social media crowdsourcing harnesses user-generated content for marketing initiatives, while gamification adds an engaging element to brand interactions. Social media optimization ensures content is tailored for each platform, enhancing reach and engagement. Auditing tools assess performance, identifying areas for improvement. Monitoring solutions track brand mentions and sentiment analysis provides valuable customer insights.

Social media strategy is crucial, balancing automation and human intervention for effective community management. Reporting and analytics offer ROI measurements, while advertising targets specific demographics. Contests and sweepstakes foster engagement, with compliance a key consideration. Partnerships and storytelling expand reach, aligning with emerging trends. Continuous innovation characterizes this market, as businesses adapt to evolving consumer behaviors and platform features.

How is this Social Media Management Software Industry segmented?

The social media management software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail and consumer goods
  Healthcare and life sciences
  IT and telecom
  Government and public sector
  Others


Deployment

  Cloud-based
  On-premises


Sector

  Large enterprises
  Small and medium sized enterprises


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The retail and consumer goods segment is estimated to witness significant growth during the forecast period.

Social media integration is a crucial aspect of modern business strategies, enabling seamless communication between various platforms and retail systems. Measuring social media performance through analytics and reporting tools is essential for understanding engagement levels, sentiment analysis, and reach. Social media management solutions facilitate scheduling, automation, and monitoring of multiple accounts, ensuring consistent brand messaging and community management. Social media platforms themselves offer various features for contests, giveaways, and sweepstakes to boost engagement and reach. Social media advertising provides targeted campaigns to reach specific audiences, while optimization and auditing tools help improve performance. Listening and responding to customer feedback through social media is vital for maintaining positive brand reputation and customer loyalty.

Social media marketing strategies focus on storytelling, partnerships, and trends to create immersive and harmonious brand experiences. Sentiment analysis and engagement metrics help brands understand their audience's preferences and tailor their messaging accordingly. Social media contests, gamification, and crowdsourcing foster a sense of community and encourage user-generated content. Social media optimization and compliance are essential for maintaining brand integrity and adhering to industry regulations. Social media trends continuously evolve, making it necessary for businesses to sta

WhatsApp is the most popular social media in South Africa. As of the third quarter of 2023, some 94 percent of internet users in the country used the messaging app. Facebook and Tiktok followed, with a penetration rate of around 88 percent and 74 percent, respectively. The potential audience of Facebook that can be reached with advertisements amounted to 22.2 million. Internet and social media users keep increasing The number of internet users in South Africa has registered a growth since 2018. In 2022, some 48.4 million South Africans accessed the internet, compared to 36 million four years earlier. Consequently, active social media users also faced a boom in number. By January 2022, individuals actively using social media platforms increased to 28 million, nearly three times higher than in 2014. Mobile phones dominate internet access In 2022, 47.8 million South Africans used mobile devices to surf the internet. Mobile phones were the main devices used to access the internet in the country. As of the third quarter of 2021, 96 percent of the internet users used them to connect to the internet, while 86.2 percent used a laptop or desktop computer to be online. Furthermore, mobile phones generated close to 79 percent of the web traffic as of late 2022

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Social Media Analytics Market Size 2025-2029

The social media analytics market size is forecast to increase by USD 21.2 billion, at a CAGR of 35.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing availability and complexity of data. Companies are capitalizing on the wealth of information generated through social media platforms to gain valuable insights into consumer behavior and market trends. Furthermore, the surging use of advanced targeting options enables businesses to reach their audiences more effectively, enhancing their marketing efforts. However, interpreting unstructured data from social media sources poses a challenge. The vast amount of data, combined with its unstructured nature, necessitates sophisticated analytics tools and expertise to extract meaningful insights. As businesses navigate this complex landscape, they must invest in technologies and strategies that can effectively harness the power of social media analytics to stay competitive and make informed decisions.

What will be the Size of the Social Media Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by the constant innovation and adaptation of social media networks and the increasing importance of digital communication in business. Social media scheduling and automation streamline content distribution across various channels, enabling brands to maintain a consistent presence. Reputation management and monitoring tools provide real-time insights into public perception, allowing for swift response to customer feedback and crisis management. Social listening and sentiment analysis offer valuable data on consumer preferences and emotions, informing marketing strategies and product development. Influencer marketing and social media advertising platforms enable targeted campaigns, reaching specific demographics and interests. Social media CRM integrates customer interactions across channels, providing a holistic view of customer engagement. Social media trends, such as the rise of ephemeral content and the increasing use of video, necessitate ongoing adaptation and optimization. Social media intelligence and engagement metrics offer insights into the effectiveness of campaigns and the impact on brand image. Social media APIs facilitate seamless data integration and analysis, enabling businesses to make data-driven decisions and stay competitive in the ever-changing social media landscape.

How is this Social Media Analytics Industry segmented?

The social media analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userRetailGovernmentMedia and entertainmentTravelOthersApplicationSales and marketing managementCustomer experience managementCompetitive intelligenceRisk managementPublic safety and law enforcementDeploymentOn-premisesCloudTypePredictive analyticsPrescriptive analyticsDescriptive analyticsDiagnostics analyticsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.Social media analytics plays a pivotal role in retail businesses, enabling them to analyze sales and customer engagement across various stages. Retailers utilize social media dashboards and monitoring tools for formulating effective marketing strategies and enhancing brand awareness. Social listening and influencer marketing are integral parts of this process, providing valuable insights into consumer behavior and preferences. Social media networks, such as Facebook, Twitter, and Google+, are essential channels for retailers, with over 90% of them active in 2023. These platforms offer access to vast amounts of data, which can be harnessed through social media reporting and research tools. Social media automation and scheduling facilitate consistent engagement with the audience, while sentiment analysis ensures reputation management. Social media algorithms and brand monitoring help retailers stay updated on trends and customer sentiment, enabling them to respond promptly to crises or opportunities. Social media advertising and API integrations offer targeted marketing and data access, respectively. Social media metrics and ROI are crucial indicators of success, with CRM systems providing a more comprehensive understanding of customer interactions. Retailers leverage social media insights to optimize their content, improve customer engagement, and ultimately drive sales. The market for social media analytics contin

The South Africa OOH and DOOH Market Report is Segmented by Type (Traditional OOH Advertising, Digital OOH Advertising), Format (Billboard, Transit, and More), Location Environment (Outdoor, Indoor), End-User Industry (Retail and FMCG, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The total value of global social media and destination market is USD 120 billion in 2025 and is expected to grow at a CAGR of 7.8% to USD 250 billion by 2035.

Country-wise Social Media & Destination Marketing Insights

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share

The number of LinkedIn users in South Africa was forecast to continuously increase between 2024 and 2028 by in total 2.7 million users (+28.75 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 12.04 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Lesotho and Botswana.

The South African telecommunications market, valued at approximately ZAR 150 billion (USD 8.5 billion) in 2025, is experiencing robust growth, driven primarily by increasing smartphone penetration, expanding data consumption fueled by the rise of OTT services and the growth of the digital economy. The market's Compound Annual Growth Rate (CAGR) of 5.32% from 2025 to 2033 projects significant expansion, reaching an estimated ZAR 250 billion (USD 14 billion) by 2033. Key growth drivers include the ongoing rollout of 5G infrastructure, increasing demand for high-speed broadband internet, and the growing adoption of mobile financial services (MFS). However, challenges persist, including the high cost of data, infrastructure limitations in rural areas, and regulatory complexities. The market is segmented by service type (voice, data, OTT, and PayTV), with data services showing the most substantial growth. Competition is fierce among established players like MTN South Africa, Vodacom South Africa, Telkom SA SOC Limited, and Cell C Limited, alongside smaller players vying for market share, particularly in niche segments. This competitive landscape fosters innovation and drives down prices, ultimately benefiting consumers. The market’s future hinges on successful 5G deployment, investment in network infrastructure, and effective regulatory frameworks that promote competition and digital inclusion. The dominance of mobile services within the South African telecommunications market is undeniable. The significant growth in data consumption is largely driven by increasing mobile internet usage, with video streaming and social media applications leading the charge. This necessitates continuous network upgrades and investments in bandwidth capacity to meet consumer demand. While fixed-line services maintain a presence, their growth is comparatively slower than mobile. The success of smaller telecommunication companies hinges on their ability to effectively differentiate themselves through innovative service offerings, targeted marketing, and focusing on specific underserved segments of the market. The potential for growth in rural areas is significant, presenting an opportunity for players to expand their reach and bridge the digital divide. However, challenges related to infrastructure development and affordability must be addressed for sustainable growth. The government’s role in establishing a conducive regulatory environment is crucial to foster innovation and attract further investment in the sector. This report provides a detailed analysis of the South African telecommunications market, covering the period 2019-2033. It offers invaluable insights into market size, trends, key players, and future growth prospects, equipping businesses with the knowledge needed to navigate this dynamic sector. The report utilizes data from 2019-2024 as its historical period, 2025 as the base and estimated year, and forecasts the market from 2025 to 2033. Recent developments include: In October 2022, Vodacom South Africa unveiled the extension of the SD-WAN solution in the country. After successfully deploying its SD-WAN solution to several companies in South Africa, Vodacom Business Africa is now making the service available to customers in all 47 operational nations across its African territory., In October 2022, Telkom SA initiated its 5G high-speed Internet network using technologies from Huawei Technologies, a Chinese company. The operator declared that rather than concentrating on mobile 5G, it would first deploy the network to deliver fixed wireless Internet through 5G.. Key drivers for this market are: Demand of Mobile Phones, Active 5G Roll Out. Potential restraints include: Combining Data from Multiple Data Sources. Notable trends are: Roll Out of 5G.

In South Africa Virtual Influencer Market, Virtual influencers are computer-generated characters that simulate real people and are used to promote products, lifestyles, or causes across social media and digital campaigns.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. This expansion is fueled by the rising number of active social media users, enabling businesses to reach a larger audience through digital platforms. However, the market's growth is not without challenges. Privacy concerns are increasingly obstructing market expansion, as users become more conscious of their online data and demand greater control over their information. Social media advertisements, a major revenue source for social networking companies, are gaining traction, creating intense competition among market players. Companies must navigate these challenges by addressing privacy concerns through transparent data handling policies and effective user data protection measures.
Additionally, innovation in advertising formats and targeting strategies will be crucial for businesses to differentiate themselves and maintain a competitive edge. In summary, the market presents both opportunities and challenges, with increasing internet penetration driving growth while privacy concerns and intense competition shaping the strategic landscape. Companies must effectively address these challenges to capitalize on the market's potential and stay ahead of the competition.

What will be the Size of the Social Networking Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic patterns emerging across various sectors. Customer acquisition and sales conversion are key areas of focus, as social CRM and mobile marketing strategies gain traction. User engagement remains a priority, with social listening and social network analysis providing valuable insights. Big data and data analytics play a crucial role in informing business decisions, while media relations and crisis communication strategies adapt to the digital landscape. Influencer marketing and viral marketing campaigns continue to shape consumer behavior, with conversion optimization and organic reach driving growth. Live streaming and user-generated content offer new opportunities for brands to engage with audiences.

Data visualization and machine learning are transforming how businesses analyze and respond to market trends. E-commerce platforms and social commerce are disrupting traditional retail models, with advertising platforms and social media marketing becoming essential tools for businesses. Algorithm updates and link building strategies impact search engine optimization and content strategy. Privacy concerns and network externalities are shaping the platform economics, while network effects drive user growth. Content creation tools and search engine optimization are essential for effective brand building, with public relations and sentiment analysis playing a critical role in reputation management. Video marketing and customer satisfaction are key drivers of brand loyalty, with data security and competitor analysis essential for maintaining a competitive edge.Social media platforms continue to evolve, offering new opportunities for businesses to connect with their audiences and build strong brands.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic landscape of the market, various entities intertwine to shape its evolution. Big data and machine learning fuel social media analytics, enabling targeted advertising, conversion optimization, and customer satisfaction. Social listening and sentiment analysis inform brand monitoring, reputation management, and crisis communication. Social crm and community management foster customer loyalty and engagement. Mobile marketing, including user-generated content and live streaming, e

The global social media tracking tool market is projected to reach a valuation of XX million by 2033, expanding at a CAGR of XX% from 2025 to 2033. The market's growth can be attributed to the increasing adoption of social media platforms by businesses and the need to track and monitor their performance on these platforms. The rise of social media influencers and the growing importance of social media marketing have further fueled market growth. Key drivers of the social media tracking tool market include the increasing use of social media for customer engagement, the need for businesses to measure the effectiveness of their social media campaigns, and the growing popularity of social media analytics. The market is segmented based on application (SMEs, large enterprises), type (cloud-based, on-premises), and region (North America, Europe, Asia Pacific, Middle East & Africa, South America). Major companies operating in the market include Mentionlytics, Social Mention, Hootsuite, Buffer, AgoraPulse, Keyhole, Sprout Social, TalkWalker, Zoho Social, Falcon.io, BuzzSumo, Brandwatch, Awario, Mention, Meltwater, HubSpot, Quintly, Synthesio, Socialbakers, Iconosquare, Digimind, and NetBase Quid. North America currently holds the largest market share, while Asia Pacific is expected to experience the fastest growth during the forecast period.

Collection of data reports and weekly reports that assisted the COVID-19 outbreak in terms of data, meta data and trends that aided in the fight against public healthcare interventions such as public vaccine programmes.

The global sports social media platform market, currently valued at $1.009 billion (2025), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 16.8% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of sports globally, coupled with the pervasive use of smartphones and readily available high-speed internet, has created a fertile ground for the proliferation of sports-focused social media platforms. Furthermore, the integration of live streaming capabilities, interactive features, and sophisticated analytics within these platforms enhances user engagement and creates lucrative opportunities for brands and sponsors. The rise of esports and the increasing professionalization of amateur sports further contribute to this market's expansion, as athletes and fans alike seek digital spaces to connect and share experiences. Segmentation reveals a strong user base across various age groups, with the 18-24 and 25-34 age brackets representing significant market segments. The preference for video and photo sharing platforms within this market indicates a visually driven consumption pattern. Competitive dynamics are shaped by a mix of established tech giants like Meta Platforms, Inc. and Twitter, alongside niche players specializing in specific sports or demographics such as Strava and Hupu. Geographic distribution shows strong market presence across North America and Asia Pacific, with substantial growth potential in emerging markets within regions like South America and Africa. However, market growth isn't without challenges. Potential restraints include data privacy concerns, the need for effective content moderation to combat misinformation and abusive behavior, and the ongoing challenge of monetization within the increasingly crowded social media landscape. The market's future success will depend on platform providers' ability to effectively balance user experience, profitability, and the maintenance of a safe and engaging environment for sports enthusiasts. Strategic investments in user-friendly interfaces, advanced analytics, and targeted advertising solutions will be crucial for sustained growth within this dynamic market. The continuous evolution of technological advancements will also play a critical role in shaping the future of the sports social media platform landscape.

The number of households with internet access in South Africa was forecast to continuously increase between 2024 and 2029 by in total 3.5 million households (+27.76 percent). After the seventh consecutive increasing year, the number of households is estimated to reach 16.11 million households and therefore a new peak in 2029. Depicted is the number of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of households with internet access in countries like Botswana and Lesotho.

The global Social Media Real-Time Monitoring Platform market is anticipated to experience substantial growth over the forecast period of 2025-2033. In 2025, the market was valued at X million with a CAGR of XX% from 2019 to 2024. This growth is attributed to the increasing adoption of social media platforms by businesses to engage with customers, monitor brand reputation, and conduct market research. Additionally, the growing use of artificial intelligence (AI) and machine learning (ML) technologies in social media monitoring platforms is further driving market expansion. The market is segmented based on deployment type (cloud-based and on-premises), application (enterprise and individual), and region (North America, Europe, Asia Pacific, Middle East & Africa, and South America). Major market players include Hootsuite, Sprout Social, Brandwatch, Talkwalker, Synthesio, BuzzSumo, Google, and Sprinklr. The North American region is expected to hold the largest market share due to the presence of numerous technology companies and early adoption of social media monitoring solutions. Asia Pacific is projected to witness the highest growth rate during the forecast period, owing to the rapid proliferation of social media users in the region.