The messaging app LINE was used by 81.6 percent of internet users in Japan during the third quarter of 2024. LINE was the most used social media service, ahead of X, Instagram, and TikTok.

Close to 85 percent of people in Japan used social media in 2023. The share was projected to increase to approximately 93 percent by 2028. A comparison of social media services shows that the messaging app LINE has by far the highest penetration rate among social media in Japan.

According to a survey conducted among Generation Z in Japan in November 2024, more than 86 percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.

The Japan Digital Transformation Market Report is Segmented by Type [Analytics, Artificial Intelligence, and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, and Others (Digital Twin, Mobility, and Connectivity)] and End-User Industry [Manufacturing, Oil, Gas and Utilities, Retail and E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, and Others (Education, Media & Entertainment, Environment, Etc. )]. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Segments.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. With more individuals gaining access to the internet, the number of social media users continues to rise, providing a vast audience for businesses to engage with. However, this market growth is not without challenges. Privacy concerns have emerged as a major obstacle, with users becoming increasingly wary of how their data is being collected and used. This trend is particularly prevalent in regions with stringent data protection regulations. Despite these challenges, social networking platforms continue to innovate and adapt to meet user demands and regulatory requirements. For instance, some companies are focusing on improving data security and privacy features to address user concerns. Others are exploring new revenue streams, such as e-commerce and subscription services, to diversify their offerings and mitigate the impact of declining organic reach on advertising revenues. Companies seeking to capitalize on the opportunities presented by the market must stay abreast of these trends and navigate privacy concerns effectively to succeed. Adopting a user-centric approach, investing in data security and privacy, and exploring new revenue streams are key strategies for companies looking to thrive in this dynamic market.

What will be the Size of the Social Networking Market during the forecast period?

Request Free SampleThe market continues to evolve, driven by the increasing number of smartphone users worldwide. This market encompasses various platforms, including messaging sites like Facebook Messenger and iMessage, as well as e-commerce platforms integrated with social media, such as Instagram. The business of apps has shifted towards a bottom-up approach, with independent databases and performance indicators becoming essential for B2C enterprises. In-app purchases and the purchase of apps themselves have become significant revenue streams. The market exhibits an s-curve function, with early adopters leading the way, followed by the mass market. The rise of 5G technology is expected to fuel further growth, enabling more experiences through 3D image context and real-time communication. However, data security concerns persist, necessitating security measures. National lockdowns have accelerated the shift towards online communities for various activities, including theatre, sports, art, music, and games. Overall, the market is a dynamic and evolving landscape, presenting both opportunities and challenges for businesses.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeAdvertisingIn-app purchasePaid appsDistribution ChannelGoogleAppleServiceCommunicationEntertainmentSocializationMarketingCustomer servicePlatformWebsite-basedMobile appsHybrid platformsGeographyNorth AmericaUSCanadaAPACChinaIndiaJapanEuropeFranceGermanyItalyUKSouth AmericaBrazilMiddle East and Africa

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth, with the advertising segment leading the way in 2024. Social media advertising, which utilizes social media platforms to engage audiences, has gained popularity due to its ability to deliver highly targeted campaigns on social networking sites. Common advertising formats include static images, videos, stories, and messenger ads. The increasing use of social media for brand promotion and product awareness is driving market expansion. Furthermore, the rise of in-app purchases and the monetization of apps have contributed to the market's growth. A bottom-up approach, utilizing independent databases and performance indicators, reveals that smartphone users are the primary consumers, with a growing preference for cloud-based apps on Apple iOS-based devices. Consumer attitudes towards data security and privacy concerns are influencing market trends, with 5G technology and AI-based libraries playing a crucial role in addressing these concerns. National lockdowns have accelerated the shift towards online communities, live streaming videos, and OTT platforms. Influencer marketing and customized photo collages are also emerging trends in the market. The business of apps, including e-commerce platforms like Facebook Shops, and Big Tech companies, continue to dominate the landscape. Exchange rates and

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The Advertising segment w

The annual expenditure of businesses on influencer marketing in Japan was projected to amount to 86 billion Japanese yen in 2024. It was expected that the market would grow further and reach a value of more than 164 billion yen by 2029. Advertising and social media in Japan Japan is home to a large advertising market, which is considered to be one of the most creative worldwide. In recent years, online advertising has become more and more important, while many traditional media increasingly struggle to generate advertising revenues. This shift from traditional to digital media was accelerated by the COVID-19 pandemic, which led people to spend more time inside their own homes and increased the demand for digital entertainment. Social media plays an increasingly important role for advertising not only because social media platforms offer an opportunity to connect with other people, but also because they are frequently used to look up information. Among social advertising expenditures, regular social networking services as well as video sharing platforms constitute the largest ad categories. Social media marketing Unlike advertising, which refers to the process of making a product or service known to potential customers, marketing usually involves further aspects that are directly related to the dissemination of advertisements, such as the research and analysis necessary for the design and creation of ads. Influencer marketing is part of the larger social media marketing market, which is expected to exhibit strong growth in the coming years. As a breakdown of this market shows, it consists of social media advertising, influencer marketing, support for the operation of social media accounts, expenses for analytics tools, as well as campaign planning and consulting. While analytics tools and campaign planning and consulting make up comparatively small shares of the market, they are indispensable aspects with regard to choosing the right platform and advertising strategy. Within the Japanese influencer market, YouTube, Instagram, X (previously known as Twitter), and Tiktok represent the major segments.

Japan subscription box market size is projected to exhibit a growth rate (CAGR) of 15.7% during 2025-2033. The growing demand for personalized items and curated products, rising utilization of subscription boxes by social media-based start-ups, and increasing influence of various social media blogs represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, gender, and application.

Japan candle market size reached USD 472.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 669.3 Million by 2033, exhibiting a growth rate (CAGR) of 3.65% during 2025-2033. The increasing influence of social media platforms in promoting aesthetic home decor trends, which has augmented the visibility of candles as a stylish and versatile accessory, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, wax type, and distribution channel.

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Newspaper Publishing Market Size 2025-2029

The newspaper publishing market size is forecast to increase by USD 4.12 billion at a CAGR of 1.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by both trends and challenges. One key trend is the increasing demand for newspapers in developing countries, where literacy rates are rising and a growing middle class seeks reliable news sources. Presses are embracing virtual reality, video, digital audio/podcasts, and other digital platforms to reach readers. The penetration rate of affordable internet and online media platforms continues to grow, putting pressure on print newspapers, magazines, and industrial printing. 
Another trend is the growing adoption of subscription-based models, as publishers seek to offset declining printed circulation. However, the market also faces challenges, including the decline in printed newspaper circulation due to the rise of digital media. This trend is particularly pronounced in developed countries, where the shift to digital news consumption is more advanced. Despite these challenges, the market continues to evolve, with publishers exploring new business models and technologies to adapt to the changing media landscape.

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In the dynamic world of media, publishing is undergoing a significant digital transformation. Traditional print media, including newspapers, face increasing pressure from digital technology and mobile platforms. Image advertisers, once a staple revenue stream, are shifting towards digital advertising technology. Business models for newspapers are evolving, with subscription models gaining popularity.
Digital publishing offerd flexibility and accessibility, allowing readers to consume news on-demand. Virtual reality and immersive content are emerging trends, providing new opportunities for engaging storytelling. However, this transition comes with challenges. Trust in journalists and quality journalism remain crucial, as digital platforms and social media can spread misinformation.
Daily paid circulation continues to decline, forcing publishers to adapt. Advertisers, too, are embracing digital transformation, investing in video, digital audio/podcasts, and advertising technology. Newspapers must innovate to stay competitive, offering unique content and experiences to attract and retain readers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Traditional
  Digital


Type

  General news
  Specific news


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy
    Spain


  APAC

    China
    India
    Japan


  Middle East
  South America

By Platform Insights

The traditional segment is estimated to witness significant growth during the forecast period. The traditional market encompasses the production and distribution of physical newspapers. This format offers a tangible reading experience, allowing audiences to hold and read the printed pages. Newspapers are distributed via various channels, including newsstands, retail outlets, subscriptions, and home delivery services. In contrast to digital formats, print newspapers provide a tactile experience that some readers prefer. However, the industry is undergoing digital transformation, with increasing numbers of readers turning to online sources for news. This shift is driven by the convenience and accessibility of digital platforms, as well as the ability to customize content and engage with social media. Advertisers are also moving towards digital advertising, utilizing subscription models, advertising technology, and video content. Despite these changes, trust in journalists and the importance of quality journalism remain key factors in the market.

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The traditional segment was valued at USD 44.88 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is a mature and competitive industry undergoing significant transformation due to digitalization. The US, being the largest market in the region, faces challenges such as declining print circulation, decreasing advertising revenue, and rising produc

Japan's Location-Based Services Market is Segmented by Component (Hardware, Software, Services), Location (Indoor, Outdoor), Application (Mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking, and Entertainment), End-User (Transportation and Logistics, IT and Telecom, Healthcare, Government, BFSI, Hospitality, Manufacturing). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Market Overview:

Japan security analytics market size is projected to exhibit a growth rate (CAGR) of 9.50% during 2024-2032. The growing proliferation of data sources, including internet of things (IoT) devices, social media, and cloud-based platforms, rising number of cyber threats, and increasing maturation of the regulatory landscape represent some of the key factors driving the market.

Security analytics is employed for collecting, analyzing, and interpreting data from various sources within the information technology (IT) environment of an organization to identify potential security threats and vulnerabilities. It comprises network security analytics, which focuses on monitoring network traffic for suspicious activity, identifying intrusions, and detecting malicious communication patterns. It includes endpoint security analytics, which analyzes data from endpoints (computers and mobile devices) to detect malware, unauthorized access, and unusual user behavior. It also consists of user and entity behavior analytics, which concentrates on monitoring and analyzing the behavior of users and entities, helping to identify insider threats and compromised accounts. It encompasses application security analytics, which focuses on the security of applications, identifying vulnerabilities and unusual application behavior that may indicate an attack. It involves the application of data science, machine learning (ML), and artificial intelligence (AI) to gain insights into security events and trends. It helps in reducing the time attackers remain undetected within a network, limiting the potential damage they can cause. It also aids in meeting regulatory and compliance requirements by providing the necessary evidence of security controls and incident response. Besides this, it enables organizations to allocate resources efficiently by focusing on areas of high risk.

Japan Security Analytics Market Trends:

At present, the escalating demand for sophisticated analytics solutions, driven by an ever-evolving threat landscape and the imperatives of safeguarding digital assets, represents one of the crucial factors impelling the growth of the market in Japan. Besides this, the proliferation of data sources, including internet of things (IoT) devices, social media, and cloud-based platforms, is inundating organizations with vast volumes of information that must be scrutinized for potential security threats. This is also giving rise to a critical need for advanced analytics tools and technologies that can process, correlate, and analyze this influx of data efficiently. Additionally, the rising sophistication of cyber threats is encouraging organizations to embrace proactive security measures. Moreover, the maturation of the regulatory landscape and increasing focus on compliance and data privacy regulations are compelling organizations operating in the country to invest in robust security analytics solutions. Security analytics platforms can provide detailed insights into data usage and potential breaches and are instrumental in assisting organizations in meeting these regulatory requirements. Apart from this, the persistent shortage of expertise in cybersecurity maintenance is compelling companies to invest in effective security analytics solutions. Furthermore, the increasing integration of cloud-native security analytics solutions, which can analyze both on-premises and cloud-based data, is bolstering the market growth in the country.

Japan Security Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on component, application, deployment mode, organization size, and vertical.

Component Insights:

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• Solutions
• Services
  • Professional Services
  • Managed Services
    

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services (professional services and managed services).

Application Insights:

• Application Security Analytics
• Web Security Analytics
• Endpoint Security Analytics
• Network Security Analytics
• Others
  

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes application security analytics, web security analytics, endpoint security analytics, network security analytics, and others.

Deployment Mode Insights:

• Cloud-based
• On-premises
  

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
  

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small and medium-sized enterprises and large enterprises.

Vertical Insights:

• BFSI
• Healthcare
• Manufacturing
• Consumer Goods and Retail
• IT and Telecom
• Government and Defense
• Others
  

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes BFSI, healthcare, manufacturing, consumer goods and retail, IT and telecom, government and defense, and others.

Regional Insights:

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• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Security Analytics Market Report Coverage:

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Visual Content Market Size 2025-2029

The visual content market size is forecast to increase by USD 1.24 billion at a CAGR of 5.1% between 2024 and 2029.

The market, encompassing digital stock images and software-generated graphics, continues to experience significant growth In the US. Key drivers include the increasing demand for digital content in various sectors such as real estate, education, and digital marketing. A catalyst for this growth is the rising preference for visuals like 360-degree images and videos. However, the market faces challenges, including limited online video consumption due to slow internet speeds. As digital marketing becomes more prevalent, the need for high-quality, visually engaging content is increasingly important. This trend is expected to continue, with advancements in technology further enhancing the potential of visual content to captivate audiences and drive engagement.

What will be the Size of the Visual Content Market During the Forecast Period?

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The market continues to expand as businesses recognize the power of engaging, shareable content to capture audience attention and drive performance. The human brain processes visual information 60,000 times faster than text, making infographics, videos, photos, and interactive visuals effective tools for conveying complex information and boosting brand awareness. For example, a brand may include a CTA in an infographic, inviting users to sign up for a newsletter or download an e-book. Visual content drives ROI through increased traffic, backlinks, and calls to action. 



Platforms and others provide businesses with a range of image-based and interactive content solutions. As the market evolves, expect to see a continued focus on creating high-quality, shareable visuals that resonate with audiences and deliver measurable results. Visual capitalists are leveraging a variety of formats, including pictures, diagrams, charts, online videos, slide decks, native video, and ultimate guides, to present complex data and insights in an engaging and accessible way.

How is this Visual Content Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Stock images
  Stock video


Application

  Editorial
  Commercial


License Model

  RF
  RM


End-user

  Media and entertainment
  Advertising
  Corporate
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Product Insights

The stock images segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with stock images leading the segment. The proliferation of digital photography, driven by the easy accessibility and affordability of digital single-lens reflex (DSLR) cameras, has contributed to market expansion. Notably, there has been an increasing trend of collaborations among companies, enabling them to broaden their offerings, reach larger audiences, and enhance customer value. The market exhibits minimal price differentiation based on picture resolution due to the transition to mobile and online platforms. The demand for responsive web design has fueled the need for high-quality, small images, leading to advancements in image resolution technology. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and social media, among others.

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The stock images segment was valued at USD 3.38 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market holds the largest share In the global visual content industry. The US is the primary contributor to this market's growth due to the increasing demand for video content among commercial consumers. Factors such as enhanced broadband penetration and faster internet speeds facilitate smoother video consumption. Furthermore, the proliferation of social media platforms like Facebook and Instagram In the US fuels market expansion. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and interactive visuals. These ele

Snapshot img

Mobile Content Market Size 2024-2028

The mobile content market size is forecast to increase by USD 971.6 billion at a CAGR of 38.81% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of social media on mobile devices and the rising popularity of virtual reality videos. These trends are transforming the way consumers engage with content on their mobile devices. However, the market also faces challenges, including privacy and data security concerns. As consumers become more aware of the importance of protecting their personal information, mobile content providers must prioritize security measures to build trust and maintain user engagement. This market trends and analysis report delves into these factors and more, providing insights into the current state and future direction of the market.

What will be the Size of the Mobile Content Market During the Forecast Period?

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The market encompasses a diverse range of services and applications catering to the ever-growing base of mobile users worldwide. Mobile devices, including smartphones and tablets, have transformed the way we consume content, with social media platforms leading the charge. Advertising, both on the mobile web and through mobile applications, has become a significant revenue contributor, particularly for Small and Medium-sized Enterprises (SMEs) seeking to reach their audience through digital marketing channels. SMS marketing and location-based marketing are additional avenues for businesses to engage consumers. Telecom companies play a crucial role In the mobile content ecosystem, providing the underlying infrastructure for mobile communications.
Additionally, security and privacy concerns, driven by the increasing use of mobile devices for sensitive transactions, have become a major focus. Virtual reality, short-form video, mobile gaming, and AI solutions are among the emerging trends shaping the mobile content landscape. The fragmentation of mobile devices and the need for data security continue to pose challenges for content providers and consumers alike. Internet users increasingly demand personalized, on-demand content, driving innovation in the market. The market's digitalization is expected to continue, with cloud-based solutions and advanced technologies like AI and VR poised to transform the way we create, consume, and monetize mobile content.

How is this Mobile Content Industry segmented and which is the largest segment?

The mobile content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Gaming
  Video
  Music and image
  Others


Ownership

  SMEs
  Large enterprises


Geography

  North America

    US


  APAC

    China
    India
    Japan


  Europe

    UK


  South America



  Middle East and Africa

By Type Insights

The gaming segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, including mobile applications, mobile web, social media, advertising, and digital services. With the proliferation of smartphones and tablets among mobile users, the demand for mobile content has grown. Mobile applications, particularly in gaming, have witnessed significant growth due to the increasing number of internet users and easy access to high-speed networks. Virtual reality and augmented reality-based games have revolutionized the mobile gaming industry, driving innovation and user engagement. In-app purchases and subscriptions have emerged as popular revenue models, contributing significantly to the market's growth.

Additionally, SMEs and enterprises have adopted mobile content for productivity and enterprise mobility solutions. Security concerns, including data security and privacy, remain crucial factors influencing the market's growth. The market's digital ecosystem includes various players offering professional services, consulting services, and content distribution. The revenue model varies from pay-per-download to streaming services and in-app purchases. The market's growth is fueled by consumer preferences, digitalization, and the integration of AI solutions, cloud RAN, and machine learning technologies.

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The gaming segment was valued at USD 28.30 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the mark

The size of the Japan Sports Apparel Market was valued at USD 9.79 USD Billion in 2023 and is projected to reach USD 13.89 USD Billion by 2032, with an expected CAGR of 5.12% during the forecast period. Sports apparel refers to clothing specifically designed and manufactured for physical activities, exercise, or athletic performance. This category of clothing includes garments such as shirts, shorts, pants, jackets, shoes, and accessories that are tailored to meet the needs of athletes and fitness enthusiasts. The primary goal of sports apparel is to provide comfort, flexibility, and support during physical activities, while also enhancing performance and ensuring safety. Over the years, the development of sports apparel has been influenced by advancements in textile technology, with an emphasis on fabrics that improve moisture-wicking, breathability, durability, and movement efficiency. Due to factors such as rising health consciousness, increasing participation in sports activities, government initiatives promoting physical fitness, and the influence of social media. The growing popularity of athleisure wear, which combines style and functionality, has also contributed to market growth. Recent developments include: April 2024: ASICS Corporation unveiled team Japan's official wear of trousers, jackets, and other athletic items for the Paris Olympics and Paralympics held in Tokyo, Japan. These products consist of carbon footprint labels and are made of recycled & lightweight materials., March 2024: ITOCHU Corporation acquired master license rights and sales rights to sell products of the Italian sportswear brand Kappa in Japan., October 2022: Adidas AG partnered with NIGO, a Japanese fashion designer, to produce innovative T-shirts for Japan's football World Cup team. These products are inspired by traditional Japanese culture and craftsmanship and are made of 100% recycled polyester material., September 2022: Authentic Brands Group (ABG) partnered with local apparel retailer Itochu to design, manufacture, and distribute Eddie Bauer sports apparel in Japan., June 2021: Authentic Brands Group (ABG) acquired Eddie Bauer, a U.S. outdoor products brand, to increase its outdoor products portfolio.. Key drivers for this market are: Increasing Imports of High-quality Sports Clothing withing Luxury and Affordable Segments to Drive Product Consumption in Japan. Potential restraints include: Increasing Imports of High-quality Sports Clothing withing Luxury and Affordable Segments to Drive Product Consumption in Japan. Notable trends are: Increasing Imports of High-quality Sports Clothing withing Luxury and Affordable Segments to Drive Product Consumption in Japan.

Clothing and fashion items were the leading product categories that consumers in Japan ended up buying after discovering them on social media. As revealed in a survey conducted in October 2022, almost 17 percent of respondents stated that they bought a fashion item for which social media was the first point of contact. Cosmetics followed behind with 15.7 percent of respondents.

Snapshot img

What is the Sentiment Analytics Software Market Size?

The sentiment analytics software market size is forecast to increase by USD 2.34 billion, at a CAGR of 16.6% between 2024 and 2029. The market is experiencing significant growth due to the increasing use of social media and the rising internet penetration in North America. Businesses are leveraging sentiment analysis to gain insights into customer opinions and feedback. A key trend in the market is the integration of generative AI to improve the accuracy and context-dependence of sentiment analysis. However, challenges such as context-dependent errors and the need for large amounts of data to train AI models persist. To stay competitive, market participants must focus on addressing these challenges and continuously improving the accuracy and reliability of their sentiment analysis solutions. This market analysis report provides an in-depth examination of the growth drivers, trends, and challenges shaping the sentiment analytics software market.

What will be the size of Market during the forecast period?

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Market Segmentation

The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Deployment

  On-premises
  Cloud-based


End-user

  Retail
  BFSI
  Healthcare
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  South America



  Middle East and Africa

Which is the largest segment driving market growth?

The on-premises segment is estimated to witness significant growth during the forecast period. In the realm of data analysis, sentiment analytics software plays a pivotal role in understanding public perception toward brands, services, and entities. For organizations in the healthcare sector, reputation management is of utmost importance. Sentiment analytics software deployed on-premises offers several benefits. With on-premises deployment, organizations retain complete control over their data, ensuring privacy and compliance with healthcare regulations. This setup allows for customization to meet specific business needs and seamless integration with existing systems.

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The on-premises segment was valued at USD 788.40 million in 2019. Furthermore, the use of dedicated infrastructure results in superior performance and faster processing times. Government institutions, media, telecom, and other industries also reap the benefits of on-premises sentiment analytics software. Data from surveys, social media, and other sources undergoes text analysis to uncover valuable insights. By staying informed of public sentiment, organizations can make data-driven decisions, respond to crises, and improve their offerings. Sentiment analysis is not limited to text data from surveys and social media. Media mentions and customer interactions through phone and email are also valuable sources of data. By harnessing the power of on-premises sentiment analytics software, organizations can gain a competitive edge and maintain a strong reputation.

Which region is leading the market?

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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, sentiment analytics software has gained significant traction due to the region's high internet penetration and prioritization of enhancing customer experiences. By 2024, internet usage in North America reached nearly 97%, creating a solid base for the implementation of sentiment analysis tools. Companies in the US and Canada are investing heavily in advanced technologies to personalize customer interactions and improve overall satisfaction.

Further, Natural Language Processing (NLP) plays a crucial role in sentiment analysis, enabling businesses to understand and respond effectively to customer opinions. By staying attuned to customer sentiments, North American businesses can foster brand reputation, enhance customer satisfaction, and make data-driven decisions.

How do company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc.: The company offers sentiment analytics software that supports multiple languages and can be integrated into various applications for real-time analysis.

Japan aesthetic devices market size reached USD 930 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,290 Million by 2033, exhibiting a growth rate (CAGR) of 10.5% during 2025-2033. The increasing consciousness among consumers towards their physical appearances, along with the growing influence of social media platforms, is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, application, and end user.

Snapshot img

Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

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The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

78 percent of Japanese respondents answer our survey on "Most used media services" with "Digital video content (download / streaming)". The survey was conducted in 2024, among 2,022 consumers.

As of February 2025, social media usage penetration in Singapore reached close to 88.2 percent, followed by Malaysia at 70.2 percent. In contrast, Indonesia, the Southeast Asia's most populous country, had a social media penetration of around 50.2 percent that year. Social media engagement in APAC region Chinese citizens have a sizable online presence, with over one billion active social media users in 2025. In terms of social media activity, other Asia-Pacific countries and regions appeared to lag behind China. India and Indonesia, the second and third most populous countries in terms of social media, had more than 481 and 143 million active social media users, respectively. In terms of traffic, Facebook was the most popular social media platform in Southeast Asia in 2024, with the highest share in Timor-Leste at around 97 percent. Other international platforms with significant market shares in Southeast Asian markets in 2024 included YouTube, X, Instagram, and Pinterest. Social media user penetration APAC South Korea, Hong Kong, and Singapore had the highest active social media user penetration rates in the Asia-Pacific region as of January 2024. In comparison, highly populated countries like Indonesia, China, and India showcased lower rates, indicating untapped growth potential for the social media market. At the same time, internet users in Indonesia came second only to those in the Philippines in regard to daily time spent on social media, with users in the Philippines spending on average four hours a day using social media platforms. In comparison, in the same year, internet users in Japan spent around 50 minutes per day on social media.