As of May 2024, 53 percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with 48 percent stating that their social media use had increased compared to the previous year.

The number of social media users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.6 percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach 5.75 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.30% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access across the region is driving digital advertising expenditure, particularly in mobile advertising and social media marketing. A burgeoning young population, increasingly engaged with digital platforms, creates a highly receptive audience for targeted advertising campaigns. Furthermore, the rise of e-commerce and the growing adoption of digital payment systems are further stimulating demand for online advertising solutions. The increasing sophistication of programmatic advertising and data analytics also contributes to this growth, enabling more precise targeting and improved ROI for advertisers. However, challenges remain. While digital advertising is booming, traditional media channels like out-of-home (OOH) advertising still hold significant market share and face competition from newer forms of advertising. The industry is also navigating the complexities of data privacy regulations and evolving consumer preferences. Competition amongst established players like SPHMBO (Singapore Press Holding Ltd), Moove Media Pte Ltd, and JCDecaux Singapore Pte Ltd, alongside emerging tech-driven companies, is intense. Sustaining this growth trajectory necessitates continued innovation, strategic partnerships, and adaptability to the rapidly changing technological and regulatory landscape. The market's segmentation continues to evolve, with a growing focus on niche audiences and specialized advertising solutions, creating opportunities for both established and new market entrants. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

The Southeast Asian media and advertising industry is anticipated to expand at a robust CAGR of 15.30% during the period of 2025-2033, with the market size estimated to reach a significant value in 2025. This growth is primarily driven by factors such as rising disposable incomes, increasing urbanization, and the proliferation of digital technologies in the region. The adoption of digital advertising channels, including social media, mobile advertising, and online video, is driving industry expansion as businesses recognize the effectiveness of reaching consumers through these platforms. Key trends in the Southeast Asian media and advertising industry include the growth of programmatic advertising, the rise of influencer marketing, and the increasing focus on data-driven campaigns. The integration of artificial intelligence and machine learning technologies is also transforming the industry, enabling more personalized and targeted advertising approaches. However, challenges such as fragmented media landscapes, regulatory constraints, and the need for skilled professionals remain. The competitive landscape consists of established players such as SPHMBO (Singapore Press Holding Ltd) and Moove Media Pte Ltd, along with emerging players entering the market. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

As of February 2025, social media usage penetration in Singapore reached around 88 percent, followed by the Philippines at 78 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 50 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than three and a half hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least two and a half hours on average each day on these platforms.

The Singapore Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity. With a 2025 market size of $200.15 million and a projected Compound Annual Growth Rate (CAGR) of 5.85% from 2025 to 2033, the market is poised for significant expansion. This growth is fueled by several key factors. Firstly, the increasing adoption of digital technologies within the OOH landscape, particularly programmatic DOOH and LED screens, is enhancing targeting capabilities and measurement accuracy, attracting more advertisers. Secondly, the strategic placement of OOH media in high-traffic locations like transportation hubs (airports, buses, trains) and street furniture maximizes audience reach and engagement. The rising affluence of the Singaporean population and increased consumer spending across various sectors—including automotive, retail, and healthcare—further contribute to the market's expansion. Finally, innovative formats and creative campaigns are making OOH more impactful and memorable, driving further investment. However, the market is not without its challenges. Competition from other advertising channels, particularly digital marketing, remains a significant restraint. Furthermore, the cost of implementing and maintaining DOOH infrastructure, particularly in prime locations, can be substantial. Regulatory hurdles and limitations on advertising placement in certain areas could also hinder growth. To mitigate these challenges, OOH and DOOH operators are focusing on innovative solutions such as data-driven targeting, interactive displays, and creative content partnerships to differentiate themselves and remain competitive. The segmentation of the market by type (static vs. digital), application (billboards, transit, street furniture), and end-user industry highlights the diverse opportunities within this dynamic sector, paving the way for strategic investment and growth in the coming years. The dominance of established players like JCDecaux Singapore Pte Ltd and Clear Channel IP LLC suggests a competitive landscape, demanding constant innovation and strategic partnerships to thrive. Recent developments include: March 2024: The Singapore Tourism Board (STB) unveiled a set of 3D billboards in five major global cities. These billboards, which are designed to immerse viewers in Singapore's iconic landmarks and culinary delights, serve as a key feature of STB's new "Made in Singapore" global campaign. The campaign's primary goal is to entice travelers to select Singapore as their next holiday spot., November 2023: Moving Walls, a global outdoor advertising enterprise software provider, launched "Moving Hearts," an initiative focusing on environmental, social, and corporate governance causes. This initiative aims to automatically match charities and community organizations to last-minute OOH media inventory. In a notable collaboration, Moving Walls teamed up with Anjels Media in Singapore to run a campaign for World Alzheimer's Day in conjunction with Dementia Singapore. The campaign, in partnership with The Safe Space Foundation, emphasized the significance of mental health for caregivers of those with Alzheimer's.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Notable trends are: Retail​ and Consumer Goods​ to Witness Significant Growth.

Market Size, Drivers, and Trends: The Singapore e-commerce market is experiencing robust growth, with a market size of XX million in 2022 and a projected CAGR of 11.00% during 2022-2029. This growth is attributed to factors such as increasing internet penetration, growing disposable income, and advancements in logistics and payment infrastructure. Key drivers of the market include the rise of mobile commerce, personalization, and cross-border e-commerce. The increasing adoption of e-commerce by businesses (B2B) is also a significant trend. Restraints, Segments, and Companies: Despite the strong growth potential, the Singapore e-commerce industry faces challenges such as competition from established physical retailers, data security concerns, and logistics complexities. The market is segmented into B2C and B2B e-commerce, with B2C being the larger segment. Key categories within B2C e-commerce include beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home. Notable companies operating in the Singapore e-commerce space include Carousell, Alibaba Group, Shopee, and Amazon. The competitive landscape is expected to remain dynamic, with established players and emerging startups vying for market share. Recent developments include: May 2022: Singapore introduced a rating system that evaluates e-commerce marketplaces based on anti-scam policies. Its technical rules for online transactions were modified to include more information on avoiding scams. The E-commerce Marketplace Transaction Safety Ratings (TSR) were created to assess the extent to which these platforms had adopted anti-scam procedures that ensured, among other things, user authenticity, transaction safety, and the availability of loss-recovery channels for customers., May 2022: Singapore state investor Temasek Holdings boosted its investment in e-commerce giants Amazon.com Inc and Pinduoduo by more than 15%. Temasek, one of the world's largest investors with stakes in Singapore Airlines, DBS Group, and other companies, first revealed a holding in Amazon in 2017 and Pinduduo in 2020., June 2023: As part of its effort to support over 120,000 small businesses in the area, the social media platform Tiktok will launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, Tiktok will roll out a thorough, systematic digital training program that will help them establish a presence online in a secure, open, and approachable.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Internet Plays a Significant Role in Market Growth.

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

A survey on consumer purchase behaviors for beauty in Singapore conducted in March 2022 found that around ** percent of respondents follow local influencers and bloggers to get the latest news on beauty trends. This was followed by following a brand's local social media accounts.

The ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, driven by rapid urbanization, rising disposable incomes, and increasing adoption of digital technologies. While precise ASEAN-specific market size data is not provided, extrapolating from the global CAGR of 5.9% and considering the region's dynamic economic growth, we can project substantial expansion. The market is segmented by traditional static OOH (billboards, transit advertising, street furniture) and rapidly growing DOOH, encompassing programmatic OOH and other digital tools such as LED screens. Programmatic DOOH is particularly promising, offering advanced targeting and measurement capabilities that appeal to advertisers seeking greater efficiency and ROI. Key application segments include billboards, transportation advertising (airports and public transit), and street furniture, catering to diverse advertising needs across various industries. Major end-user industries include automotive, retail & consumer goods, healthcare, and BFSI, reflecting the broad reach and effectiveness of OOH and DOOH in these sectors. The competitive landscape is populated by both international players like JCDecaux and Clear Channel, and regional companies uniquely positioned to capitalize on local market nuances. Challenges include regulatory hurdles in some ASEAN markets and the need for improved infrastructure to support the expansion of DOOH. However, the overall market trajectory remains optimistic, driven by innovative technologies and the increasing demand for engaging and impactful advertising solutions. The projected growth trajectory for the ASEAN OOH and DOOH market is expected to significantly outpace the global average, driven by factors like burgeoning tourism, increasing smartphone penetration facilitating location-based advertising, and a receptive young population engaging more with digital media. The integration of data analytics and programmatic buying is accelerating the shift towards DOOH, enabling more precise targeting and real-time campaign optimization. Furthermore, the increasing sophistication of DOOH technology, including interactive displays and augmented reality experiences, promises even greater engagement and advertiser appeal. This market presents an exciting opportunity for both established players and innovative startups, with the potential to reshape the advertising landscape in the region through creative and data-driven solutions. However, sustained growth will hinge on collaboration between stakeholders to address infrastructural limitations, standardise measurement metrics, and navigate regulatory complexities across the diverse ASEAN nations.
This insightful report provides a detailed analysis of the burgeoning ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, offering invaluable insights for businesses seeking to capitalize on this dynamic sector. Covering the period from 2019 to 2033, with a base year of 2025, this report meticulously examines market trends, competitive landscapes, and growth drivers, projecting significant expansion in the coming years. The report leverages extensive data analysis to quantify the market size in millions, providing critical projections for informed decision-making. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

According to a survey conducted in Singapore in April 2024, cyberbullying and sexual content were the most common types of harmful content encountered online, with 45 percent of those surveyed. Inciting racial and religious tensions followed, with 42 percent of respondents.

The ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and the expanding adoption of digital technologies. The market's dynamism is fueled by the strategic deployment of digital screens in high-traffic locations, offering targeted advertising opportunities and measurable results, unlike traditional static OOH. While traditional billboards and transit advertising remain significant, the rapid expansion of DOOH, including programmatic OOH and other innovative digital tools, is significantly impacting market share. This shift is particularly noticeable in major ASEAN cities like Singapore, Bangkok, and Jakarta, where DOOH installations are rapidly increasing, attracting significant investment from both local and international companies. The strong growth of e-commerce and the rising popularity of experiential marketing further contribute to the market's expansion. Key segments within the ASEAN OOH/DOOH market include transportation advertising (airports, buses, trains), street furniture, and strategically placed billboards in high-foot-traffic areas. The retail and consumer goods sector, along with the burgeoning automotive industry, are major end-user industries driving demand. Competition is intense, with both global giants and regional players vying for market share. The increasing sophistication of audience targeting and measurement technologies within the DOOH segment is enhancing its appeal to advertisers. Challenges include regulatory hurdles in some ASEAN countries and the need to ensure consistent quality across diverse market segments and geographical locations. However, the overall forecast indicates sustained, healthy growth for the foreseeable future, underpinned by the region's expanding economy and the continued adoption of innovative advertising strategies. The ASEAN OOH and DOOH market is characterized by a complex interplay of factors affecting its growth trajectory. While the overall market size shows promise, analyzing sub-segments reveals nuanced trends. For example, the adoption of programmatic DOOH is uneven across the ASEAN region, with more mature markets like Singapore showing higher adoption rates compared to others. Furthermore, the effectiveness of OOH campaigns depends heavily on strategic placement and creative execution, requiring advertisers to invest in sophisticated planning and measurement capabilities. The emergence of new technologies, such as augmented reality (AR) and virtual reality (VR) integrated with OOH, promises to further revolutionize the industry and attract new players. This necessitates a dynamic approach from existing companies to remain competitive and adapt to evolving consumer preferences and technological advancements. The overall growth projection remains positive, but the success of individual players will depend on their ability to leverage technological advancements, understand local market nuances, and effectively address the unique challenges of this vibrant and rapidly changing market. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

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The orthodontic services market size has the potential to grow by USD 24.05 million during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by end-user (hospitals and dental clinics), service (fixed orthodontic services and removable orthodontic services), and geography (Asia, Europe, North America, and ROW). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Abano Healthcare Group Ltd., Apollo White Dental Pvt. Ltd., Burlingame Dental Arts, Coast Dental Services LLC, ENJOY Dental, Integrated Dental Holdings, Joinway Dental Clinic, Pacific Dental Services, Q & M Dental Group (Singapore) Ltd., and Sunny Dental Care.

Market Overview

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Market Competitive Analysis

The orthodontic services market is fragmented. Abano Healthcare Group Ltd., Apollo White Dental Pvt. Ltd., and Burlingame Dental Arts are some of the major market participants. Factors such as the rise in dental laboratories outsourcing orthodontic products in emerging countries, the direct and online sales for expansion, and the use of CAD/CAM and CBCT technology to develop high-precision customized orthodontic devices will offer immense growth opportunities. However, the high cost of orthodontic services and devices and the lack of reimbursement, turnaround time and complications of orthodontic devices, and limited focus on dental care in emerging markets may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this orthodontic services market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this orthodontic services market analysis report provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

Abano Healthcare Group Ltd. Apollo White Dental Pvt. Ltd. Burlingame Dental Arts Coast Dental Services LLC ENJOY Dental Integrated Dental Holdings Joinway Dental Clinic Pacific Dental Services Q & M Dental Group (Singapore) Ltd. Sunny Dental Care

Orthodontic Services Market: Segmentation by Geography

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The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. North America will offer several growth opportunities to market vendors during the forecast period. Collaboration with the leading insurance providers to reduce the service cost, the use of advanced robotic technology via dental imaging, and the use of social media marketing for dental practices will significantly influence orthodontic services market's growth in this region.

43% of the market’s growth will originate from North America during the forecast period. The US is a key market for orthodontic services in North America. This report provides an accurate prediction of the contribution of all segments to the growth of the orthodontic services market size.

Orthodontic Services Market: Key Highlights of the Report for 2020-2024

CAGR of the market during the forecast period 2020-2024 Detailed information on factors that will drive orthodontic services market growth during the next five years Precise estimation of the orthodontic services market size and its contribution to the parent market Accurate predictions on upcoming trends and changes in consumer behavior The growth of the orthodontic services industry across Asia, Europe, North America, and ROW A thorough analysis of the market’s competitive landscape and detailed information on vendors Comprehensive details of factors that will challenge the growth of orthodontic services market vendors

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The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising Mobile segment achieves the highest value of 53.44 U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with 33.32 percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around 28.65 percent of TikTok users.

TikTok usage in Singapore

Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording 782.33 thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of 20.18 hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of 1.11 million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country.

The rise of TikTok Shop 

TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, 27 percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, 30 percent used TikTok for their purchases.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Over the forecast period until 2027, the penetration rate is forecast to exhibit fluctuations among the four segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment Video-on-Demand achieves the relatively highest value throughout the entire period, reaching ***** percent. Find other insights concerning similar markets and segments, such as a comparison of number of users in the Netherlands and a comparison of number of users in Vietnam. The Statista Market Insights cover a broad range of additional markets.

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 43 percent of female respondents in Singapore who used Korean beauty products, said that they get information on such products from family and friends as well as online advertisements. Social media influencers were also effective sources of information for 42 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.

The revenue is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment ePublishing stands out with the highest value of ****** million U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Asia and a comparison of number of users in the Netherlands. The Statista Market Insights cover a broad range of additional markets.