The number of internet users in Southeast Asia was forecast to continuously increase between 2024 and 2029 by in total 86.4 million users (+15.32 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 650.4 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Central Asia and Eastern Asia.

As of February 2025, social media usage penetration in Singapore reached close to 88.2 percent, followed by Malaysia at 70.2 percent. In contrast, Indonesia, the Southeast Asia's most populous country, had a social media penetration of around 50.2 percent that year. Social media engagement in APAC region Chinese citizens have a sizable online presence, with over one billion active social media users in 2025. In terms of social media activity, other Asia-Pacific countries and regions appeared to lag behind China. India and Indonesia, the second and third most populous countries in terms of social media, had more than 481 and 143 million active social media users, respectively. In terms of traffic, Facebook was the most popular social media platform in Southeast Asia in 2024, with the highest share in Timor-Leste at around 97 percent. Other international platforms with significant market shares in Southeast Asian markets in 2024 included YouTube, X, Instagram, and Pinterest. Social media user penetration APAC South Korea, Hong Kong, and Singapore had the highest active social media user penetration rates in the Asia-Pacific region as of January 2024. In comparison, highly populated countries like Indonesia, China, and India showcased lower rates, indicating untapped growth potential for the social media market. At the same time, internet users in Indonesia came second only to those in the Philippines in regard to daily time spent on social media, with users in the Philippines spending on average four hours a day using social media platforms. In comparison, in the same year, internet users in Japan spent around 50 minutes per day on social media.

In 2024, Facebook was the most popular social media platform in most of the Southeast Asian countries, with the highest share in Timor-Leste at around 96.59 percent. YouTube, X (Twitter), Instagram, and Pinterest were other platforms that had significant social media traffic shares in Southeast Asian markets that year.

In 2024, Sea Limited's Shopee, a Singaporean technology company, was the leading e-commerce website in Southeast Asia, with average monthly web sessions of 560 million. This was followed by Lazada, which is owned by the Chinese Alibaba Group, and Tokopedia, owned by an Indonesian technology company. The rise of Shopee Online shopping usage in Southeast Asia has been on a steadily increasing during the past few years, partly driven by the COVID-19 pandemic beginning in 2020. Digital services accelerated after the pandemic, which helped Shopee accumulate a gross merchandise value of over 20 billion U.S. dollars. While it is a Singaporean company, most web visits to Shopee were generated from users in Indonesia and Vietnam, reflecting the high internet user penetration in these countries and the shifting shopping behavior of a new generation. The new ways of commerce Many consumers already indulge in online shopping on websites, but new shopping experiences are making their way into the region. Live commerce and social commerce have become a trend in Southeast Asia, encouraging consumers to indulge in shopping while browsing social media or watching livestream videos. With current trends emerging, Shopee also expanded its platform for live commerce usage and became the second most popular platform to watch live commerce in Southeast Asia, after TikTok. Consumers in the region liked to watch live commerce content because of the good deals it offered, as well as real-time product reviews. Livestreams allow consumers to interact with streamers or other buyers for a more interactive shopping experience, drawing in a wide array of consumers.

The size of the Southeast Asia Health And Fitness Club Market was valued at USD 2.45 Million in 2023 and is projected to reach USD 4.58 Million by 2032, with an expected CAGR of 9.36% during the forecast period. The Southeast Asia health and fitness club market has experienced significant growth in recent years, driven by a rising awareness of health and wellness among the population. As lifestyles become increasingly sedentary due to urbanization and technological advancements, individuals are prioritizing fitness to combat health issues and improve overall well-being. This trend has led to a surge in the number of gyms, fitness studios, and wellness centers across the region, catering to a diverse range of demographics. One of the key factors fueling the market's expansion is the growing middle class in Southeast Asia, which is increasingly willing to invest in health and fitness services. Additionally, the influence of social media and fitness influencers has motivated many individuals to pursue active lifestyles and seek professional guidance, resulting in increased memberships in fitness clubs. The market is characterized by a mix of large chain gyms, boutique studios, and specialized fitness offerings such as yoga, Pilates, and high-intensity interval training (HIIT). Recent developments include: January 2024: Anytime Fitness launched the second season of ‘Be Fit Fest,’ an annual campaign of the franchise organization, by introducing an AI video., January 2024: Virgin Active invested nearly USD 5 million in Singaporean clubs, transforming them into holistic wellness havens with new equipment, specialist programs, and exclusive Fitness Therapy Zones. New equipment across Virgin Active clubs includes a range of equipment from Technogym’s Pure Line for its ergonomic design and exceptional durability., November 2023: Anytime Fitness partnered with the Apple Fitness+. According to the company claim, Apple Fitness+ users who join Anytime Fitness and sign up for at least a 13-month membership would get their first 30 days at no charge.. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Inclination Toward a Healthy Lifestyle.

Southeast Asia Digital Advertising Market is projected to reach USD 22.15 billion by 2032, growing at a CAGR of 6.9% from 2024-2032

According to a survey conducted by Rakuten Insight in February 2023, 74 percent of respondents from China aged between 16 and 24 years used social commerce to purchase clothing. 48 percent of the same aged respondents in Japan have purchased clothing on social media as of February 2023.

As per Cognitive Market Research's latest published report, The Southeast Asia IT Managed Services Market size was $9,908.40 Million in 2016 and it is forecasted to reach $37,415.53 Million by 2030. What are the factors affecting IT Managed Services Market Growth?

Increased Digitalization in Southeast Asian Countries

The increasing use of communication infrastructures in countries of Southeast Asia and the increased facilitates and new services, products and applications has led to an increased demand for the IT managed services, across the world.

The IT-managed services, has the benefit of offering several opportunities for enhanced growth, productivity of several services and industries. The digital transformation is expected to support several industries, and helps in improving the governance, it also improves the quality and coverage of public services, and expand creation of content.

The IT managed services, also enable the small medium enterprises, to benefit from access to global markets and enable consumers to benefit from a greater diversity and choice of products and lower prices. These factors, contributes for the growth of the IT-managed services market in Southeast Asia.

Southeast Asia is one of the dynamic economic regions of the world, with an average growth of 5.1% per year from 2011 to 2015. The countries of the Association of Southeast Asian Nations (ASEAN) have identified the fostering opportunities for small and medium-sized enterprises (SMEs) as a key policy objective, and have expressed further a sense of urgency to achieve digital inclusion across the region.

Countries in SEA are at different stages of economic development, but all are experiencing rapid changes in their digital economies. The increased digitalization, has led to an increased adoption of the IT managed services, which contributes for the growth of the market.

Restrains of the Southeast Asia IT Managed Services Market

Lack of IT skilled professionals and High Costs of services.(Access Detailed Analysis in the Full Report Version)

Opportunities of the Southeast Asia IT Managed Services Market

Growth in Southeast Asia Market.(Access Detailed Analysis in the Full Report Version)

Definition of IT Managed Services

IT managed services involves management of IT solutions and outsourcing it to clients that optimizes and transform business of any organization with adoption of modern technologies. The IT manages services includes networks and servers, software and technology infrastructures, data backup systems, and overall network security and risk management. The services include Network testing and monitoring. Overseeing network security & risk mitigation, Connectivity and bandwidth, providing data storage, managing installations and upgrades, Suggesting and implementing software patches, providing web hosting, Network provisioning or virtualization, Performance monitoring and reporting, providing help desk technical support.

The IT managed services used to optimize operation reduce expenditure cost, expertise in business operations, reduced risk, accurate pricing management, high-security in the operation. Many large and medium scale enterprises use IT managed services. The modern technologies and skills of organization assists I in optimizing their business operation through security, IT maintenance services in the market that helps in increasing efficiency of business process.

There is higher demand for IT managed services in the South East Asia region due to increased adoption of cloud computing, AI, IoT adoption in the IT managed services to further bring optimization in the business process. The South East Asia Multinational organizations such as Google, Amazon, Microsoft and Equinix have preferred relocating data centers within Southeast Asia. The demand for cloud-based services, IoT big data analytics increased construction of data centers within South East Asia regions. These regions have data center relocation contains IT infrastructure, server market and uninterruptible power supplies.

This increasing adoption and presence of data center for IT manages services across globe increased its demand and boost growth of IT manages services in the market.

With the growing digitalization, organization face many challenges in growth of bus...

Asia Pacific Customized Furniture Market size was valued at USD 627.63 Million in 2024 and is projected to reach USD 1060.12 Million by 2031, growing at a CAGR of 7.47% during the forecast period 2024-2031.

Asia Pacific Customized Furniture Market Drivers

Growing Urbanization and Disposable Income: There is a growing need for customized and distinctive furniture due to the fast urbanization of nations like China, India, and Southeast Asia as well as rising disposable incomes. Customers are more prepared to spend money on personalized furniture that properly complements their living areas and represents their tastes.

Growth in Housing and Real Estate: The need for furniture that can be customized to meet specific space requirements has expanded as a result of the rising housing and real estate industries, especially in urban regions. In contemporary residences, where maximizing available space is essential, customized furniture is frequently chosen.

Customer Preferences are Shifting: increasingly customized home décor is becoming increasingly popular. Custom furniture solutions are in high demand due to the desire for high-quality, distinctive, and visually beautiful furniture.

Social media and e-commerce: As social media platforms such as Instagram and Pinterest have grown in popularity, customers are now exposed to a vast array of furniture styles and trends. This has inspired them to look for new or specialized ways to duplicate styles. Furthermore, customers now find it simpler to browse and purchase personalized furniture online because to the expansion of e-commerce platforms.

Technological Developments: The production of personalized furniture is now simpler and more affordable thanks to developments in technology, such as 3D printing and AI-powered design tools. These technologies enable producers to provide more customized choices at cost-effective costs.

In 2024, Indonesia was the Southeast Asian country where YouTube had the largest social media market share in terms of web traffic generating capability, at about 36.7 percent. In contrast, YouTube's market share in Timor-Leste accounted for around 0.75 percent of the social media market that year.

The size of the APAC Deodorant Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.11% during the forecast period. The Asia-Pacific (APAC) deodorant market is a fast-growing segment within the personal care industry, driven by rising consumer awareness of personal hygiene, changing lifestyles, and increasing disposable incomes. This market encompasses a variety of products designed to reduce body odor and sweat, including sprays, roll-ons, sticks, gels, and creams. Deodorants are popular among all age groups in the region, especially among younger consumers and urban dwellers who are more influenced by global grooming trends. One of the main growth drivers in the APAC deodorant market is the shift in grooming habits. With a rising middle-class population, consumers increasingly view deodorants as essential daily-use products rather than luxury items. The demand for effective and affordable personal hygiene products has surged, particularly in developing countries like India, China, and Southeast Asian nations. Furthermore, the influence of Western lifestyles and increased exposure to social media have spurred interest in personal grooming and hygiene products. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Roll-on and Deodorant Sticks Remains Popular During the Forecast Period.

The short video software market is experiencing explosive growth, driven by the increasing popularity of short-form video content across social media platforms and the proliferation of mobile devices with high-quality cameras. This market, estimated at $50 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching a substantial market size. This robust growth is fueled by several key factors. The rise of user-generated content platforms like TikTok and Instagram Reels has democratized video creation and consumption, leading to a surge in demand for sophisticated yet user-friendly video editing software. Furthermore, advancements in artificial intelligence (AI) are enhancing the capabilities of these software applications, allowing for features such as automatic video enhancement, personalized filters, and advanced editing tools, further driving market expansion. The market is segmented by type (local and cloud-based) and application (personal and commercial). Cloud-based solutions are gaining traction due to their accessibility, scalability, and collaborative features. The commercial segment is experiencing rapid growth as businesses increasingly leverage short videos for marketing, advertising, and internal communication. Competition in the short video software market is fierce, with established tech giants like Facebook (Instagram), Snapchat, ByteDance (TikTok), and Tencent (Weishi) vying for market share alongside innovative startups. Geographic expansion is also a key driver, with significant growth anticipated in Asia-Pacific, particularly in emerging markets like India and Southeast Asia, fueled by increasing internet and smartphone penetration. However, challenges remain, including concerns about data privacy, platform-specific compatibility issues, and the need for continuous innovation to keep up with evolving user preferences and technological advancements. Despite these challenges, the overall outlook for the short video software market remains extremely positive, promising sustained high growth in the coming years.

Video Games Market Outlook 2031

The Video Games Market was USD 307.15 Billion 2022 and is likely to reach USD 652.91 Billion in 2031, expanding at CAGR of 8.74% during 2023 – 2031. The growth of the market is attributed to the technological advancement and innovation in both hardware and software.



Video game is developing as one of the most lucrative businesses in the entertainment sector. Constant development in Augmented Reality (AR) and Virtual Reality (VR) is serving the market.

Globally, easy availability and accessibility of games on the internet and increasing penetration of internet services are helping the market expansion. Developers in game industry are continuously updating and forcing the technological limits related to the real-time execution of graphics in the video game market. The increasing inclination towards online games from physical games is leading the market players to concentrate on efficiency and hardware compatibility.



Massively Multiplayer Online (MMO), multiplayer games, and Free2Play (F2P) are constantly gaining popularity, this is projected to continue over the next eight years. The increasing level of disposable income leads to rise the consumer spending on gaming products. Moreover, changing consumer preferences controls the huge adoption of advanced gaming consoles furnished along with advanced features including record and share and cross-platform gameplay.



The social media gaming is anticipated to cater the impact on shaping up the market growth. The presence of several genres of games includes role play, strategy, action, and simulation, which is expected to increase the interest of the customers. Increasing popularity of eSports tournaments and rising number of professional gamers are resulting in rising sales of video games and accessories including gaming hardware and software.



In corporate enterprises and educational institutes, the demand of this market is rising. The acceptance of gaming as an educational tool gives chances for cognitive and deeper learning. The concept of ‘gaming to learn’ is present there for longer period of time. Still, the potential of gamification possibilities in academics is exploited.

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In 2022, gross merchandise value of social commerce in Southeast Asia amounted to 34 billion U.S. dollars. The projected total value of social commerce GMV in Southeast Asia for 2027 was 85 billion U.S. dollars.

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Chinese Takeout Market Forecast 2024-2028

The Chinese Takeout Market size is forecast to increase by USD 21.06 billion, at a CAGR of 6.06% between 2023 and 2028. The accelerated growth of the market is due to various factors, including the growing popularity of Chinese cuisine, increasing social media marketing promoting Chinese takeouts and rapid urbanization and busy lifestyles demanding Chinese food takeouts.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing popularity of Chinese cuisine is notably driving market growth. Globalization has facilitated the spread of Chinese cuisine to various parts of the world, exposing people to its diverse flavors and culinary traditions. As people travel more and experience different cultures, the appreciation for Chinese cuisine grows, driving the demand for takeout options over dining out even in non-Chinese communities. Furthermore, Chinese cuisine offers a wide array of dishes that cater to different tastes and preferences. They offer savory stir-fries, spicy Sichuan delicacies, and delicate dim sum. This versatility appeals to a broad audience, making Chinese takeout a popular choice for individuals and families seeking diverse and satisfying meals.

Moreover, the affordability and convenience of Chinese takeout play a significant role in its growing popularity. With busy lifestyles and increasing urbanization, consumers are drawn to the accessibility and quick service of Chinese takeout, making it a convenient option for both dine-in and delivery, which further drives the growth of the market during the forecast period

Key Market Trends

Increasing adoption of food platform-to-consumer delivery is an emerging trend shaping market growth. The market is witnessing a transformative trend with the increasing adoption of food platform-to-consumer delivery, reshaping how consumers access and enjoy their favorite Chinese dishes. Collaborations between online food delivery services and other sectors, such as Deliveroo Singapore partnering with TreeDots to reduce operating costs and food waste, are enhancing customer experiences and contributing to the market's growth.

Additionally, successful launches like GrabFood in Phnom Penh by Grab in Southeast Asia further underscore the market's expansion, offering on-demand delivery and a diverse selection of food and drink options to customers' doors. These initiatives are expected to drive sustained growth in the fast casual restaurants market during the forecast period. Fast casual restaurants, characterized by their quick service, affordable prices, and higher quality compared to traditional fast food, are increasingly leveraging delivery services like GrabFood to reach more customers effectively. As GrabFood expands its footprint in Southeast Asia, it enhances the accessibility and appeal of fast casual dining experiences, contributing to the overall growth and evolution of the market across the region.

Major Market Challenge

Rising health concerns related to food service are a significant challenge hindering market growth. This is due to increasing health concerns related to food services. Consumers, driven by a growing awareness of health issues like obesity, diabetes, and heart disease, are prioritizing healthier eating habits, posing a potential threat to Chinese takeout perceived as high in sodium, MSG, and unhealthy fats. The lack of transparency in ingredient sourcing and preparation methods within the industry exacerbates health concerns, as consumers remain uncertain about the nutritional content and quality of the food.

Additionally, food service packaging, including wrap and plastic containers, introduces contamination risks, with harmful substances from packaging materials, such as PFAS-coated food wrap, potentially entering the food and causing health problems. The use of recycled paper in packaging may further contribute to contamination, containing chemicals like mineral oils, phthalates, bisphenol A, and nonylphenol, posing health risks upon consumption. These issues may lead to a reduction in demand for food delivery and takeaway services, consequently limiting the growth of the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and d

According to a report published by DataReportal, the social media platform Facebook ranked first among the leading social media networks in Thailand as of Q3 2023, with the penetration rate of around 91 percent. The number of Facebook users in Thailand reached around 50 million in 2023. Thailand can be counted among the leading social media countries in Southeast Asia. Not only Facebook is widespread in Thailand, but also the Japanese instant messaging service Line that the penetration rates are in the high double-digit range. The state of the internet and social media in Thailand Due to the predominantly rural population, internet penetration in Thailand is still low at 76.54 percent. Interestingly enough, the scarce internet access is contrasted with an impressive penetration rate of social networks. Which can only mean that the smartphone penetration must be significantly higher than the direct access to the internet. Thailand is an interesting example of the impact of social media on emerging markets across Asia. Booming industries, such as tourism and retail, are experiencing a significant opening as the visibility via online media provides a greater marketing opportunity for remote businesses. Thai companies have used social media not only to promote and publish their services, but also as part of thoughtful business strategies targeting international audience.

ENT Devices Market Size:

The global ENT devices market size reached US$ 21.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 35.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The market is being driven by the rising prevalence of ENT disorders, improving healthcare coverage, and the integration of advanced technologies such as machine learning and artificial intelligence.

ENT Devices Market Analysis:

• Major Market Drivers: The market is being driven by the increasing prevalence of ENT disorders and diseases, along with population aging and favorable reimbursement scenarios in developed countries.
• Key Market Trends: The growing demand for cosmetic ENT procedures, such as rhinoplasty and otoplasty, and the rapid adoption of artificial intelligence and robotics in various devices and procedures are among the key trends shaping the industry.
• Geographical Trends: North America represents the leading regional market for ENT devices due to the presence of leading market players, high awareness among patients, favorable reimbursement policies, and the availability of minimally invasive treatment procedures.
• Competitive Landscape: Some of the major market players in the ENT devices industry include Karl Storz GMBH, Medtronic, Stryker Corporation, Smith and Nephew, Olympus Corporation, Acclarent, Cochlear Limited, Hoya Corporation, American Hearing Systems, and Narang Medical Limited, among many others.
• Challenges and Opportunities: High costs of certain equipment and ENT procedures represent the key challenges faced by the market. On the other hand, the high demand for cosmetic ENT procedures, along with the rising adoption of 3D printing and artificial intelligence, presents opportunities for growth.

ENT Devices Market Drivers:

Increasing Prevalence of ENT Disorders and Disease

The global ENT devices market is driven by the rise in the prevalence of ear, nose, and throat (ENT) ailments globally. The prevalence of these conditions is mostly driven by the increase in the population size and the deficit of appropriately trained ENT healthcare providers, especially in low-to mid-income economies. As per Quak et al.’s observational study in JAMA Otolaryngology–Head & Neck Surgery, the extrapolated average density was about 2 ENT practitioners for 100,000 individuals. This becomes a concern when comparing the high-income countries with low- or middle-income countries, where Europe has about 5.7 ENT practitioners for the same population ratio, while Africa and South Asia have 0.2 to 1.1 ENT practitioners. This disparity has been one of the prime focal points of healthcare organizations worldwide, calling for immediate attention by enhancing training and equipment in ENT healthcare facilities, especially in underserved regions. As countries worldwide improve access to healthcare services, it is projected to increase the demand for ENT devices.

Growing Aging Population

Elderly individuals are at a higher risk of developing otorhinolaryngology-related issues, which impact their overall physical and mental health. The population of individuals aged above 65 years was 771 million in 2022, representing 10% of the world's population. This segment of the population has been witnessing significant growth with advancements in healthcare and improvements in living standards. For instance, several studies have highlighted the impact of aging on hearing loss, which is one of the leading concerns among ENT-related issues. The structures inside the ear change with age, leading to a decline in their function. This hearing loss, called presbycusis, can lead to changes in the brain, impacting the brain volume, memory, and neural functioning, which, in turn, can increase the risk of neurodegenerative conditions like dementia and Alzheimer’s disease. A study published in 2022 in the Journal of Alzheimer’s Disease Reports showed that impaired auditory function can be used as a marker of cognitive impairment. Additionally, certain ENT conditions, if left untreated, can increase the risk of other health problems, such as heart disease and stroke. As the understanding of the link between aging and ENT diseases increases, the demand for ENT devices is projected to grow to offer proactive care and early intervention to maintain optimal health outcomes as individuals grow older.

Favorable Reimbursement Scenario in Developed Countries

Health insurance and reimbursement play a crucial role in providing financial assistance for ENT treatments, including surgeries, medications, and hospitalization. In developed regions, such as North America and Europe, the treatment for various ENT diseases is covered under health insurance policies. In the United States, daycare procedures for ENT-related issues are generally covered by insurance providers. This facility allows patients to receive care without incurring a significant economic burden. As the awareness regarding favorable reimbursement scenarios increases, the demand for ENT devices is projected to rise to cater to the increasing number of patients. Furthermore, the market growth is projected to increase as more countries worldwide push for wider healthcare coverage. For instance, less than 20% of the population in India currently has healthcare coverage. The Government of India has introduced the “National Health Protection Mission,” which will target around 10 crore poor and vulnerable families and provide a defined benefit cover of INR 5,00,000 (5 Lakh) per family per year.

ENT Devices Market Opportunities:

High Demand for Cosmetic ENT Procedures

The demand for cosmetic ENT surgeries and rejuvenation procedures has witnessed an increase in recent years, in turn driving the demand for ENT devices such as dissectors, speculums, and laryngoscopes. The growing awareness of physical appearance among individuals represents one of the key factors driving the demand for procedures such as rhinoplasty and otoplasty. The rising openness and transparency among individuals on social media platforms regarding their plastic surgery journey has further increased interest in these procedures. According to the American Society of Plastic Surgeons (ASPS), 26.2 million cosmetic and reconstructive surgical and minimally invasive procedures were performed in the United States in 2022, representing a 19% increase from 2019. ENT surgeons are also increasingly providing botulinum toxins (Botox) and soft tissue fillers for restoring defects among head and neck cancer patients. Furthermore, Botox is being used in the treatment of facial synkinesis and spasmodic dysphonia.

Growing Healthcare Sector in Emerging Markets

Currently, the healthcare spending levels in emerging markets are significantly lower than those of developed countries. For example, healthcare spending in the United States and Europe is between 12-19% of the GDP. In contrast, only 3-5% of the GDP is spent on healthcare in Southeast Asia and India. However, governments in emerging regions are increasingly investing in expanding the healthcare sector. As per a recent study, healthcare spending in the BRICS countries is projected to increase to up to 10% of the GDP by 2030. Furthermore, the growth of the pharmaceutical industry in developing economies is projected to outpace the growth in established markets. These regions are also witnessing the rising penetration of private healthcare institutions, which provide greater access to high-quality healthcare services, thereby complementing public sector offerings.

Key Technological Trends & Development:

3D Printing

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According to Cognitive Market Research, the global Travel and Tourism Spending market size is USD 14845295.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5938118.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4453588.68 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3414417.99 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 742264.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 296905.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Couple Traveler held the highest Travel and Tourism Spending market revenue share in 2024.

Market Dynamics of Travel and Tourism Spending Market

Key Drivers of Travel and Tourism Spending Market

Growing Disposable Income and Middle-Class Expansion to Increase the Demand Globally

The Travel and Tourism Spending Market is being significantly driven by the rise in disposable income and the expanding middle class in emerging economies. As more people enter the middle-income bracket, there is a noticeable shift in spending patterns towards leisure activities, including travel and tourism. This trend is particularly evident in countries like China, India, Brazil, and several Southeast Asian nations, where rapid economic growth has lifted millions out of poverty and into the middle class. The increasing affordability of travel, coupled with aspirations for new experiences and exposure to different cultures, is fueling the demand for tourism services and experiences.

Technological Advancements and Digitalization to Propel Market Growth

Another key driver for the Travel and Tourism Spending Market is the rapid advancement of technology and digitalization. The travel industry has undergone a profound transformation with the advent of the internet, smartphones, and various digital platforms. These technologies have made travel planning more accessible, convenient, and personalized, influencing consumer behavior and preferences. Online booking platforms, travel apps, and social media have revolutionized how people research, book, and share their travel experiences. Additionally, technologies such as virtual reality (VR) and augmented reality (AR) are enhancing the travel experience by offering immersive previews of destinations and attractions, further driving the demand for travel and tourism services.

Restraint Factors Of Travel and Tourism Spending Market

Economic Uncertainty and Exchange Rate Volatility to Limit the Sales

One of the key restraints affecting the Travel and Tourism Spending Market is economic uncertainty and exchange rate volatility. Fluctuations in exchange rates can affect the cost of travel, particularly for international tourists. A strong currency in the destination country can make travel more expensive for foreign visitors, leading to a decline in tourism spending. Similarly, economic downturns or recessions can result in reduced disposable income and consumer confidence, leading individuals to cut back on discretionary spending, including travel and tourism. Economic instability in key source markets can also impact outbound travel, affecting the overall tourism industry.

Impact of Covid-19 on the Travel and Tourism Spending Market

The Covid-19 pandemic has had a profound impact on the Travel and Tourism Spending Market, causing unprecedented disruptions worldwide. Travel restrictions, border closures, and lockdown measures implemented to curb the spread of the virus have led to a significant decline in tourism activity. The closure of hotels, restaurants, and attractions has resulted in massive revenue losses for the tourism industry. Travelers have canceled or postponed trips, leading to a sharp decline in tourist arrivals and spending. The aviation industry has been particularly hard hit, with airlines facing...

In 2022, there were around 2.26 thousand dad influencers active on Instagram in Indonesia, the highest number observed across the selected Southeast Asian countries. The growing trend of fathers becoming social media influencers has been coined "dadvertising".

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated 17.11 percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly 700 billion U.S. dollars, an increase of roughly 23 percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately nine out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over seven in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.