The number of social media users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

This dataset contains ~11M tweets related to the 2019 United Kingdom General Election, published and collected between November 12, 2019, and December 12, 2019. In addition, we provide nodes and edges of the superspreader user similarity network, as described in the paper below.

Please, refer to the paper below for more details.

Nizzoli, L., Tardelli, S., Avvenuti, M., Cresci, S., & Tesconi, M. (2021). Coordinated Behavior on Social Media in 2019 UK General Election. In 15th International Conference on Web and Social Media. AAAI.

In detail, the dataset consists of:

• tweet-ids.csv.zip: a CSV file with the column "tweet_id," containing 11,264,820 tweet IDs related to the 2019 United Kingdom General Election, published and collected between November 12, 2019, and December 12, 2019.
• superspreader-nodes.csv.zip: a CSV file with the columns "id" and "cluster," relating to the nodes of the superspreader user similarity network mentioned in the paper.
• superspreader-edges.csv.zip: a CSV file with the columns "source," "target," and "weight," relating to the edges of the superspreader user similarity network mentioned in the paper.

United Kingdom E Commerce: Social Media User (SM) data was reported at 63.100 % in 2016. This records an increase from the previous number of 58.500 % for 2015. United Kingdom E Commerce: Social Media User (SM) data is updated yearly, averaging 53.700 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 63.100 % in 2016 and a record low of 42.800 % in 2012. United Kingdom E Commerce: Social Media User (SM) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

United Kingdom E Commerce: Social Networks data was reported at 60.300 % in 2016. This records an increase from the previous number of 56.500 % for 2015. United Kingdom E Commerce: Social Networks data is updated yearly, averaging 51.200 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 60.300 % in 2016 and a record low of 42.200 % in 2013. United Kingdom E Commerce: Social Networks data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

During a 2025 survey, approximately 88 percent of responding business-to-business (B2B) marketers in the United States and the United Kingdom reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Another 83 percent of respondents were actively on YouTube and Instagram, respectively.

The number of social media users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 4.7 million users (+8.92 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 57.35 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of February 2025, approximately 52 percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held 48 percent share of the audience on the platform. Overall, TikTok use interested almost the same amount of female and male internet users in the United Kingdom.

In 2019, social media advertising spending in the United Kingdom stood at **** billion British pounds and accounted for ** percent of the total digital ad spend in the country. That year, search advertising was the digital ad format that attracted the largest investements in the UK.

United Kingdom E Commerce: 250-999 Employees data was reported at 79.400 % in 2016. This records an increase from the previous number of 78.800 % for 2015. United Kingdom E Commerce: 250-999 Employees data is updated yearly, averaging 74.900 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 79.400 % in 2016 and a record low of 66.500 % in 2012. United Kingdom E Commerce: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

United Kingdom E Commerce: Social Networks: 50-249 Employees data was reported at 70.200 % in 2016. This records an increase from the previous number of 67.600 % for 2015. United Kingdom E Commerce: Social Networks: 50-249 Employees data is updated yearly, averaging 62.600 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 70.200 % in 2016 and a record low of 53.500 % in 2012. United Kingdom E Commerce: Social Networks: 50-249 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach * billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

United Kingdom E Commerce: Blogs: Information & Communication data was reported at 67.600 % in 2016. This records an increase from the previous number of 66.100 % for 2015. United Kingdom E Commerce: Blogs: Information & Communication data is updated yearly, averaging 66.100 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 70.000 % in 2014 and a record low of 53.100 % in 2012. United Kingdom E Commerce: Blogs: Information & Communication data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

United Kingdom E Commerce: Wiki Based Knowledge: Wholesale data was reported at 3.700 % in 2016. This records an increase from the previous number of 3.400 % for 2015. United Kingdom E Commerce: Wiki Based Knowledge: Wholesale data is updated yearly, averaging 3.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 4.900 % in 2012 and a record low of 1.400 % in 2014. United Kingdom E Commerce: Wiki Based Knowledge: Wholesale data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

A 2024 study on news consumption among children in the United Kingdom found that 55 percent of 12 to 15-year-olds used TikTok for news, making this the most popular social media platform among this demographic group. Instagram was most popular among 15-year-olds, whilst 12-year-olds were more engaged with news on YouTube than their older peers.

United Kingdom E Commerce: Wiki Based Knowledge Sharing: 1000+ Emp data was reported at 27.200 % in 2016. This records an increase from the previous number of 24.700 % for 2015. United Kingdom E Commerce: Wiki Based Knowledge Sharing: 1000+ Emp data is updated yearly, averaging 26.300 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 27.200 % in 2016 and a record low of 23.300 % in 2014. United Kingdom E Commerce: Wiki Based Knowledge Sharing: 1000+ Emp data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

A 2024 survey on news consumption among children in the United Kingdom found that ** percent of teens aged 12 to 15 years said that in order to fact-check news on social media sites or apps, they would look at the comments or find out what people had said about the story. Participants aged 12 years were the most likely to do this, whereas 15-year-olds were the most inclined to check if the same story appeared elsewhere in order to verify it.

The use of social media platforms continues to increase in the United Kingdom (UK) and is predicted to do so for the foreseeable future. As of 2024, there are a total of **** million social network users in the UK. The number of social media users in the UK is expected to reach ** million by 2027. Facebook users in the United Kingdom Social media network Facebook, which recently rebranded as Meta in a move towards the metaverse, had ***** million users in the United Kingdom as of December 2021, a relatively small increase on the previous year of *** million. Two years prior, the number of FB users in the UK was ***** million. Throughout 2021, Facebook’s user numbers declined, sinking to ***** in September, however, toward the end of the year, audience figures recovered. Furthermore, Facebook Messenger, Facebook’s instant messaging app, had a total of ***** million UK users at the end of 2021. The majority of UK Facebook users at the end of last year belonged to the 25 to 34 year age group which made up **** percent of all users. Overall, **** percent of audiences this age group were women and **** percent were men. Popular social networks in the United Kingdom In 2021, social media app Instagram had a total of ** million UK users. Instagram was most popular amongst 25 to 34 year olds, accounting for approximately a third of users. In addition, professional online networking platform LinkedIn also finds popularity amongst this demographic, with **** percent of its users being between the ages of 25 and 34 years.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.