As of late 2025, Saudi Arabia and the United Arab Emirates recorded the highest social media penetration rates worldwide among selected countries and territories. In contrast, Nigeria had the lowest rates globally, with only about 20 percent of its population using social media. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

During the second quarter of 2025, internet users in Kenya spent the most time per week using social media, excluding watching videos, at 14 hours and 18 minutes. The Philippines and Nigeria also reported high usage levels. By comparison, internet users in Japan spent less than *********** per week on social media. Low levels of daily usage were also recorded in China and South Korea. As of February 2025, the social network Facebook was ranked first worldwide in terms of active users, at over ***** billion. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok. Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile-first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as a mobile social messenger, and TikTok. Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This dataset provides a comprehensive overview of global internet usage as of 2024. It includes the number of internet users in each country, the percentage of the population with internet access, and the total internet traffic generated. This dataset can be used to analyze trends in internet adoption, digital inequality, and the potential impact of the internet on various sectors of the global economy.

This dataset contains country-level internet usage data from 2000 to 2023. It provides the percentage of the population using the internet in different countries over time. This data can be useful for analyzing global internet penetration, digital adoption trends, and technological growth across regions.

🔹 Dataset Information:

• Country Name & Code – Identifies each country.
• Yearly Internet Usage (%) – The percentage of the population using the internet from 2000 to 2023.
• Missing Values (No Data) – Some countries may have missing data for certain years.

📈 Potential Use Cases:

• Trend Analysis: Explore how internet usage has evolved globally.
• Regional Comparisons: Compare internet adoption across countries and continents.
• Machine Learning Applications
  • Time-Series Forecasting – Predict future internet usage trends using models like ARIMA, LSTM, or Prophet.
  • Clustering & Segmentation – Group countries based on their internet adoption rates using k-means or hierarchical clustering.
  • Feature Engineering – Use internet penetration as a predictor in socio-economic or technological development models.

📌 Source:

Modified from this source World bank group data

This dataset is valuable for data visualization, time-series analysis, and policy-making research related to digital growth.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

The average Twitter user spends 5.1 hours per month on the platform.

Internet Usage: Social Media Market Share: Mobile: Youku data was reported at 0.000 % in 18 Mar 2024. This stayed constant from the previous number of 0.000 % for 17 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data is updated daily, averaging 0.120 % from Mar 2024 (Median) to 18 Mar 2024, with 11 observations. The data reached an all-time high of 0.120 % in 13 Mar 2024 and a record low of 0.000 % in 18 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Internet Users per 100 People by country, repeated for each of the following years: 2000, 2005, 2010 to enable time-series display using the YEAR attribute. Internet users are individuals who have used the Internet (from any location) in the last 12 months. Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc. Data Sources: International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates via World Bank DataBank; Natural Earth 50M scale data.

Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 27 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 24 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Oman – Table OM.SC.IU: Internet Usage: Social Media Market Share.

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.030 % in 09 Jun 2024. This records an increase from the previous number of 0.000 % for 08 Jun 2024. Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 09 Jun 2024, with 8 observations. The data reached an all-time high of 0.050 % in 05 Jun 2024 and a record low of 0.000 % in 08 Jun 2024. Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iraq – Table IQ.SC.IU: Internet Usage: Social Media Market Share.

Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data was reported at 0.000 % in 17 Mar 2024. This stayed constant from the previous number of 0.000 % for 16 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data is updated daily, averaging 0.200 % from Mar 2024 (Median) to 17 Mar 2024, with 8 observations. The data reached an all-time high of 0.200 % in 13 Mar 2024 and a record low of 0.000 % in 17 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Mauritius Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.120 % in 02 May 2024. This records an increase from the previous number of 0.000 % for 01 May 2024. Mauritius Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 02 May 2024, with 5 observations. The data reached an all-time high of 0.120 % in 02 May 2024 and a record low of 0.000 % in 01 May 2024. Mauritius Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mauritius – Table MU.SC.IU: Internet Usage: Social Media Market Share.

Bahrain Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 18 Apr 2024. This stayed constant from the previous number of 0.000 % for 17 Apr 2024. Bahrain Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.070 % from Apr 2024 (Median) to 18 Apr 2024, with 9 observations. The data reached an all-time high of 0.070 % in 14 Apr 2024 and a record low of 0.000 % in 18 Apr 2024. Bahrain Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Bahrain – Table BH.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 13 Nov 2024. This stayed constant from the previous number of 0.000 % for 12 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 13 Nov 2024, with 9 observations. The data reached an all-time high of 0.130 % in 09 Nov 2024 and a record low of 0.000 % in 13 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Social Media Market Share.