As of January 2021, 14.8 percent of female social media users and approximately 19.3 percent of male social media users in Indonesia were between the ages of 25 and 34 years old. The 13 to 44 year old age group has the largest share of audience and is most notable for marketers who plan on reaching out to them.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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Regional use of social media has a significant effect on the male and female social media statistics.
As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.
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The results of which gender uses which platforms are in.
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Gen Z and Millennials are the biggest social media users of all age groups.
This survey shows the share of social media users in Norway in 2019, by gender and age group. In the age group 16 to 24 years, 97 percent of both men and women used social media.
The largest share of Instagram users in Romania in January 2025 was made up of individuals aged between 18 and 24 years old, at ** percent. Women outnumbered men in this age category by *** percent, this gap shrank over time.
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56.8% of the world’s total population is active on social media.
As of February 2025, X/Twitter was the social network with the highest share of male users, who accounted for 63.7 percent of global users. Overall, social media platforms were had more male users than female users.
As of January 2025, there were around **** million Instagram users in the Netherlands. Overall, the social media platform owned by Meta was most popular with women, accounting for **** percent of the app's user base. Additionally, **** percent of users were women aged between ***************, making this demographic the largest user group of Instagram in the Netherlands.
Percentage of Canadians who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.
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I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.
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In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.
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There are more male LinkedIn users than females – although it is pretty balanced.
Instagram in Belgium Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately *** million Instagram users in Belgium in January 2025, which is ** percent of the country’s total population. Furthermore, Belgian ***** were more likely to use Instagram than their ****************** accounting for **** percent of users. As for age and gender, the majority of users of the social media app were ***** in the ******** years age group, followed by women aged between 18 and 24 years. From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of ** percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over ** percent during this same time frame. Social media in Belgium There were an estimated **** million social networking users in Belgium in 2023 and this is expected to increase to ***** million users by 2026. In 2024, the penetration rate of active social media users in Belgium was **** percent, compared to 46.6 percent in Luxembourg and nearly ** percent in the Netherlands. Although Instagram had *** million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with *** million users in Belgium. Twitter's user base in 2023 amounted to approximately **** million users in Belgium, and LinkedIn had just over *** million users.
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The most significant cohorts of users on Instagram are aged 18 – 24.
There were approximately **** million Messenger users in Poland as of July 2024. Almost ** percent of those users were women between 35 and 44 years of age. Messenger was more popular among Polish women than men.
According to the source there were 617,700 Instagram users in Slovenia as of July 2021, with 16.2 percent of those users being females between 25 and 34 years of age.
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The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.
As of January 2021, 14.8 percent of female social media users and approximately 19.3 percent of male social media users in Indonesia were between the ages of 25 and 34 years old. The 13 to 44 year old age group has the largest share of audience and is most notable for marketers who plan on reaching out to them.