In 2023, according to this survey, 100 percent of people in Germany aged 16 to 29 said they used social media. ** percent of people over the age of ** also used social media.

In 2024, younger individuals dedicated considerably more time to social media than their older counterparts. Among 18- to 24-year-olds, nearly half spent between six and 20 hours per week on social platforms, and roughly 16 percent exceeded 20 hours. In contrast, 43 percent of individuals aged 45 to 54 limited their social media usage to less than five hours per week. In general, social media usage declines with age, likely because older generations, unlike their younger counterparts, are not digital natives and did not grow up immersed in the world of social media.

In 2018, ** percent of respondents in Germany aged between 18 to 29 years used Facebook. This graph depicts the share of respondents using the best-known social media platforms in Germany in 2018, by age group.

As of January 2025, there were a total of **** million users of Meta's Instagram in Germany. Overall, **** percent of these users were *** between the ages of 25 and 34 years, and a further **** percent were ***** of the same age range, making these demographics the largest audiences of the app in Germany. Those over 65 years of age made up *** percent of Instagram's German audience.

In 2024, YouTube usage increased the older the age group. That year, ** percent of ** to 18-year-olds used the platform. ** percent used Instagram.

The number of social media users in Germany was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The statistic illustrates findings of a survey among the residents aged 46-55 regarding the use of social media in Germany in 2020. During the survey period, it was found that 85 percent of respondents that go online were WhatsApp users.

As of August 2024, around a quarter of social media users in Germany were aged 30 to 39 years old. Social media was more popular among younger generations.

The share of social media users in German was ******* among the 14-39 years age groups, though 40-49-year-olds were not far behind. While user rates are traditionally expected to be high among younger demographics, especially those born after social media emerged on the world stage, older age groups are also becoming increasingly familiar with it. Socially acceptable The leading social media platforms in Germany, including those primarily known for being a messaging service, are YouTube, WhatsApp and Facebook. Among social media apps downloaded in the Google Play Store, to name one example, the most popular one was Instagram, owned by Facebook. In fact, Facebook usage numbers were generally high in Europe, though this was not the case for Instagram, when comparing to other countries in the world. Rising user numbers Social network user numbers in Germany are predicted to continue rising in the 2020s, moving towards ** million users. The same can be said for the user penetration rate regarding social media.

As of January 2025, Facebook in Germany was most popular among ***** in the ***to ** year age group, with **** percent of its users belonging to this demographic. Overall, ** percent of users were between the age of 25 to 34 years. Just *** percent of total Facebook audiences in Germany were over the age of 65 years. Facebook users in Germany The total number of Facebook users in Germany as of December 2024 was **** million. Between December 2019 and December 2020, Facebook’s audience size in Germany grew by *** million users - from ***** to ***** million. From 2020 to 2021, the number of people using the platform remained stable, with only a change of *** million additional users. In addition, the penetration rate for Facebook in Germany was ***** percent in 2022 and ***** percent in 2023. There were ***** million social media users in Germany in 2023, an increase of over *** million users since 2020. By 2026, this figure is expected to reach ***** million. Social media platforms in Germany Facebook Messenger, Facebook’s instant messaging app, had a total of ***** million users as of December 2024, an increase of more than *** million users from the previous year. Men in the ** to ** year age group and women aged 35 to 44 years were the most likely audience of the instant messaging platform, with each group accounting for 13.1 percent of its user base. Social media network Instagram had **** million users in Germany in 2024, a decrease of around *** million users when compared to the previous year. This app was more favorable with women in the ** to ** year age group, followed by men of the same age range.

In 2019, respondents in Germany between the ages of 35 to 54 used social media about 85 minutes per working day. This graph depicts the average usage time of social media per working day in Germany in 2019, by age group (in minutes).

WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

In 2024, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. YouTube and TikTok followed in second place with around ** and ** percent user shares respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

In 2024, 63 percent of girls and 60 percent of boys in Germany aged 10 to 13 years stated that they used social media platforms such as TikTok, Instagram, or Snapchat several times a week. The younger age groups showed a smaller share, with around 20 percent of six to nine-year-olds using the platforms, while only around three to four percent of four and five-year-olds did the same.

In May 2025, the number of Instagram users in Germany stood at around **** million individuals. The largest share of Instagram users in Germany were women aged between 25 and 34 years old, with Instagram’s popularity decreasing among older respondents. Those over 65 years of age made up *** percent of users. Additionally, Instagram had slightly more female users in Germany than male users. Instagram’s popularity worldwide Instagram is one of the most popular social networks worldwide, with *** billion active users. With audiences of ****** million users and ***** million users respectively, India and the United States led the list of the countries with the most Instagram users. In February 2025, Brazil and Indonesia ranked third and fourth, while Germany was ninth in the list. Instagram user demographics worldwide As of April 2025, **************** of Instagram's global audience was made up of individuals aged between 25 and 34 years old. The second-largest share of Instagram users is individuals within the 18 to 24 years old age group. Older generations constituted a far smaller share of Instagram's user base.

The statistic illustrates findings of a survey among the residents aged 15-25 regarding the use of social media in Germany in 2020. During the survey period, it was found that 94 percent of respondents that go online were WhatsApp users.

In January 2025, ** percent of Facebook users in Germany belonged to the ** to ** year age group. Overall, **** percent of users were aged 35 to 44 years, and **** percent of users were aged 18 to 24 years. In recent months, Facebook has seen relatively stable user levels in Germany.

As of May 2025, Meta's Instagram had a total of **** million active users in Germany. At the beginning of 2024, the social media platform had ***** million active users, demonstrating an overall increase of more than **** a million users in Germany during the analyzed period. Overall, Instagram's largest audience in Germany can be found in the 25 to 34 year age group.

This statistic shows the results of a survey on the usage of social networks in Germany in 2018, by age group. During the survey period it was found that ** percent of internet users aged between 14 and 19 were active members of social networks.

This survey represents the least essential social media in Germany among the 36-45 age group in 2019. The least popular social media for the respondents is Facebook with 28.3 percent, who claim that it is one of the social media platforms they have considered stop using.