The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

This statistic shows the number of social media users in Hong Kong between 2018 and 2023, with projections up until 2029. In 2023, there were around **** million social media users in Hong Kong and the number was expected to approach *** million by 2029.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

A 2024 survey found that about ** percent of Hong Kong respondents voted WhatsApp to be their favorite platform among all social media and messaging apps. Instagram and Facebook were head-to-head in the second and third places, each receiving less than ** percent of responses.

Internet Usage: Social Media Market Share: All Platforms: Mixi data was reported at 0.000 % in 25 May 2024. This stayed constant from the previous number of 0.000 % for 24 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data is updated daily, averaging 0.000 % from May 2024 (Median) to 25 May 2024, with 8 observations. The data reached an all-time high of 0.060 % in 22 May 2024 and a record low of 0.000 % in 25 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.SC.IU: Internet Usage: Social Media Market Share.

Hong Kong internet users spent an average of *** hour ** minutes each day on social media, according to a 2024 digital usage survey. YouTube gained the highest attention with monthly usage time averaging ** hours and ** minutes per user, which means that users spent about ** minutes a day on the platform. Facebook came in second with ** hours and ** minutes in the monthly screen time, down by ***** hours. Instagram, on the other hand, up by *** hour to ** hours and ** minutes.

In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

According to a 2024 survey on digital usage in Hong Kong, seven in ten internet users reported using social media platforms to find information about brands and products. 12 percent of the respondents went to question-and-answer sites for product research.

The graph displays the social media platforms used by consumers to make purchases online in Hong Kong as of October 2017. During the survey period, 48 percent of respondents in Hong Kong stated that they used Facebook to make purchases online.

This statistic presents the social networking reach in Hong Kong from 2018 to 2023, with projections up to 2029. In 2023, around **** percent of the population in Hong Kong used social media. In 2029, this share is projected to reach ** percent.

Social media usage in the Asia-Pacific region varies significantly across countries, with the Philippines leading in daily time spent at ***** hours and ** minutes in the third quarter of 2024. This was a stark contrast to Japan's ** minutes per day. Penetration rates and user bases Among Asia Pacific countries, South Korea boasts the highest social media penetration at **** percent, followed closely by Hong Kong at **** percent. However, populous countries like Indonesia, China, and India show lower penetration rates, indicating significant growth potential. Despite this, China leads in absolute numbers with more than *********** active social media users, while India and Indonesia rank second and third in this category. These figures suggest that despite lower penetration rates in some countries, the sheer population size translates to massive user numbers. Platform preferences Facebook remains the dominant social media platform across Asia; however, competitors have gained ground in some markets. For example, Chinese network WeChat is the most popular platform in China, offering integrated services beyond social media. In Thailand and Laos, X (formerly Twitter) accounts for more than ** percent of social media traffic.

As of the third quarter of 2024, the number of social media users in Hong Kong amounted to around 6.15 million, accounting for 83 percent of the city's total population. Killing time and keeping in touch with acquaintances were the primary reasons for using social media platforms, with over 42 percent of respondents corresponding with the statements in a 2024 survey. More than 20 percent of survey participants also used social media for brand research or product purchases.

These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.

In 2022, around 3* percent of influencers in Hong Kong were using Instagram. In comparison, Facebook was the most commonly used platform for influencers in Vietnam that year, with ** percent using the platform. Moreover, YouTube was a popular platform for many countries, including Cambodia, Japan, and Singapore.

Welcome to the Open Weiboscope Data Access website. Weiboscope is a data collection and visualization project developed by the research team at the Journalism and Media Studies Centre, The University of Hong Kong (JMSC). One of the objectives of the project is to make censored Sina Weibo posts of a selected group of Chinese microbloggers publicly accessible, which enables academic use of the data for better understanding of the social media in China and making the Chinese media system more transparent. Since January 2011, the project has been regularly sampling timelines of more than 350,000 Chinese microbloggers who have more than 1,000 followers. The methodology has been detailed in an IEEE Internet Computing article (Fu, Chan, Chau, 2013). Besides, we have sampled Sina Weibo accounts randomly since 2012 and the samples' most recent timeline were collected and stored into the dataset. Our sampling approach is reported in a PLOS ONE article (Fu, Chau, 2013). This site contains all the Weiboscope data collected in the year 2012. We are delighted to share the data for open access. But for ethical reason, the data are anonymized, i.e. real user and message id are replaced by pseudo ID. When using the data, please cite the paper below. King-wa Fu, CH Chan, Michael Chau. Assessing Censorship on Microblogs in China: Discriminatory Keyword Analysis and Impact Evaluation of the 'Real Name Registration' Policy. IEEE Internet Computing. 2013; 17(3): 42-50. http://doi.ieeecomputersociety.org/10.1109/MIC.2013.28 Data Set Statistics: Number of weibo messages: 226841122 Number of deleted messages: 10865955 Number of censored ('Permission Denied') messages: 86083 Number of unique weibo users: 14387628 Enquiry: Send your question/comment to weiboscope@gmail.com. The project is funded by the University of Hong Kong Seed Funding Program for Basic Research.Citation:Fu KW, Chan CH, Chau M. Assessing Censorship on Microblogs in China: Discriminatory Keyword Analysis and the Real-Name Registration Policy. Internet Computing, IEEE. 2013; 17(3): 42-50.

China Retail Investor Sentiment Analytics provides sentiment analytics of Chinese retail investors based on 2 stock forums, Guba (GACRIS dataset) and Xueqiu (XACRIS dataset), the most popular stock forums in China from 2007.

By utilizing in-house NLP models which are dedicatedly optimized for Chinese stock forum posts and trained on a proprietary manually labeled and cross-checked training data, the dataset provides accurate text analytics of post content, including but not limited to quality, sentiment, and relevant stocks with relevance score. In addition to the aggregated statistics of stock sentiment and popularity, the dataset also provides rich and fine-grained information for each user/post in record level. For example, it reports the registration time, number of followers for each user, and also the replies/readings and province being published for each post. Moreover, these meta data are processed in point-in-Time (PIT) manner since 2019.

The dataset could help clients easily capture the sentiment and popularity among millions of Chinese retail investors. On the other hand, it also offers flexibility for clients to customize novel analytics, such as studying the sentiment (conformity/divergence) of users of different level of influence or posts of different hotness, or simply filtering the posts published by users which are too active/positive/negative in a time window when aggregating the statistics.

Coverage: All A-share and Hong Kong stocks, 300+ popular US stocks Update Frequency: Daily or intra-day

According to the results of a 2020 survey, online shopping via social media gained popularity among purchasers in Hong Kong, Macao, and Taiwan. Respectively, ** percent and ** percent of respondents in Hong Kong and Taiwan made greater use of social media for online shopping. Meanwhile, nearly one-third of the respondents in Macao said they had never shopped via social media platforms.

Hong Kong HK: Fixed Broadband Internet Subscribers: per 100 People data was reported at 35.924 Ratio in 2017. This records a decrease from the previous number of 35.959 Ratio for 2016. Hong Kong HK: Fixed Broadband Internet Subscribers: per 100 People data is updated yearly, averaging 27.707 Ratio from Dec 1998 (Median) to 2017, with 20 observations. The data reached an all-time high of 35.959 Ratio in 2016 and a record low of 0.170 Ratio in 1998. Hong Kong HK: Fixed Broadband Internet Subscribers: per 100 People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Hong Kong SAR – Table HK.World Bank.WDI: Telecommunication. Fixed broadband subscriptions refers to fixed subscriptions to high-speed access to the public Internet (a TCP/IP connection), at downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fiber-to-the-home/building, other fixed (wired)-broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband. This total is measured irrespective of the method of payment. It excludes subscriptions that have access to data communications (including the Internet) via mobile-cellular networks. It should include fixed WiMAX and any other fixed wireless technologies. It includes both residential subscriptions and subscriptions for organizations.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

Principal Investigator: Dr KU Yee Lai, Kelly Institution/Think Tank: Hong Kong Baptist University Five years after completion of the research projects granted under the PPR Funding Scheme, quantitative empirical data generated from the research would be released to the public. Only research raw data (e.g. surveys) of completed projects that are provided in file format of comma-separated values (CSV) will be uploaded under the Open Data Plan. Raw data provided in formats other than CSV will only be uploaded onto the scheme’s webpage. PPR Funding Scheme’s webpage: https://www.cepu.gov.hk/en/PRFS/research_report.html Users of the data sets archived are required to acknowledge the research team and the Government. [Remarks: Parts of the data sets archived may contain Chinese/English version only.]

Hong Kong HK: Fixed Broadband Internet Subscribers data was reported at 2,645,752.000 Person in 2017. This records an increase from the previous number of 2,626,028.000 Person for 2016. Hong Kong HK: Fixed Broadband Internet Subscribers data is updated yearly, averaging 1,917,209.500 Person from Dec 1998 (Median) to 2017, with 20 observations. The data reached an all-time high of 2,645,752.000 Person in 2017 and a record low of 11,000.000 Person in 1998. Hong Kong HK: Fixed Broadband Internet Subscribers data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Hong Kong SAR – Table HK.World Bank.WDI: Telecommunication. Fixed broadband subscriptions refers to fixed subscriptions to high-speed access to the public Internet (a TCP/IP connection), at downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fiber-to-the-home/building, other fixed (wired)-broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband. This total is measured irrespective of the method of payment. It excludes subscriptions that have access to data communications (including the Internet) via mobile-cellular networks. It should include fixed WiMAX and any other fixed wireless technologies. It includes both residential subscriptions and subscriptions for organizations.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Sum; Please cite the International Telecommunication Union for third-party use of these data.