The social media penetration rate in Singapore was forecast to continuously increase between 2024 and 2028 by in total 4.6 (+4.86 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 99.24 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

The number of social media users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.6 percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach 5.75 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2023, 89.5% of the total population in Singapore uses social media. That is 5.30 million Singaporean social media users.

As of May 2024, ** percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year.

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents between 16 and 24 years answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

As of October 2025, social media usage penetration in Singapore reached around **** percent, followed by the Philippines at **** percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around **** percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about **** percent, slightly lower than the global average of nearly ** percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than *** hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least *** hours on average each day on these platforms.

The purpose of study is to investigate how individual features, such as personality traits, biological sex, age, influence the quantity and type of usage of social media platforms across the spectrum of psychological well-being during the time of circuit breaker due to the Covid-19 pandemic. Results found that personality traits were differently predictive for active and passive usage of Facebook, Instagram, and Twitter during the pandemic. Moreover, results highlighted that psychosocial aspects of social media usage were correlated to anxiety and depressive symptoms experienced during the circuit breaker. The research protocol has been approved by NTU Institutional Board (NTU-IRB). The NTU-IRB reference number for this study is IRB-2020-04-041.

This study delves into analyzing social media data sourced from Twitter within the context of Singapore, forming a crucial component of a broader social listening initiative. We provide a decade’s worth of social data from Singapore, offering invaluable insights for the research community. This work presents two analytical approaches utilizing this dataset: sentiment analysis and bursty topic detection. Sentiment analysis for direct search is based on zero shot pretrained model while busrty topic analysis is based on biterm topic model. The detailed experiments demonstrate the efficacy of the approach for analyzing social trends using Twitter data. We collected all twitter data posted in Singapore from 2008 to 2023. The geocode setting as (1.346353, 103.807526, 25km) was used in Twitter API to cover the whole of Singapore. The total number of tweets in this dataset is 96,686,894. There are 3 data files: 1. place.json includes 10k detailed places information in Singapore.2.subzones.json includes 332 subzone information in Singapore 3.tweets.json includes 96M+tweets posted in Singapore. MongoDB was used as the database to store and manage the data.

Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 06 Jan 2025. This stayed constant from the previous number of 0.000 % for 05 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 06 Jan 2025, with 274 observations. The data reached an all-time high of 2.200 % in 19 Apr 2024 and a record low of 0.000 % in 06 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5在03-16-2025达0.000%，相较于03-15-2025的0.000%保持不变。（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5数据按日更新，03-08-2025至03-16-2025期间平均值为0.000%，共9份观测结果。该数据的历史最高值出现于03-12-2025，达0.070%，而历史最低值则出现于03-16-2025，为0.000%。CEIC提供的（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的新加坡 – Table SG.SC.IU: Internet Usage: Social Media Market Share。

Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_57d7f0e03c28d6bcc7c366b01d11355f/view

Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_1a88e269bf1d629b93fb5cafa189f9fb/view

The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

Singapore Usage of Computer and Internet: Individuals Who Have Used a Computer data was reported at 75.000 % in 2019. This records an increase from the previous number of 74.000 % for 2018. Singapore Usage of Computer and Internet: Individuals Who Have Used a Computer data is updated yearly, averaging 70.400 % from Dec 2003 (Median) to 2019, with 17 observations. The data reached an all-time high of 75.000 % in 2019 and a record low of 57.000 % in 2003. Singapore Usage of Computer and Internet: Individuals Who Have Used a Computer data remains active status in CEIC and is reported by Infocomm Media Development Authority of Singapore. The data is categorized under Global Database’s Singapore – Table SG.TB002: Telecommunication Industry Statistics.

The number of Twitter users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-13.51 percent). After the seventh consecutive decreasing year, the Twitter user base is estimated to reach 1.29 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Philippines and Laos.

（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷在07-27-2024达0.000%，相较于07-26-2024的0.000%保持不变。（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷数据按日更新，01-04-2024至07-27-2024期间平均值为0.000%，共206份观测结果。该数据的历史最高值出现于04-19-2024，达4.170%，而历史最低值则出现于07-27-2024，为0.000%。CEIC提供的（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的新加坡 – Table SG.SC.IU: Internet Usage: Social Media Market Share。

According to a report published by DataReportal, as of the third quarter of 2024, **** percent of respondents in Singapore stated that their main reason to use social media was to keep in touch with friends and family. Other leading reasons included filling spare time and reading news stories.