In Australia in 2025, Facebook had the highest share of users, with **** percent of Australians saying they used the platform. Its counterpart messaging app, Facebook Messenger, was used by just under **** percent of Australians.

The number of social media users in Australia was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Fiji and New Zealand.

*********************** and *********************************************** are the top two answers among Australian consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 13,420 respondents in Australia, in 2025.

In 2025, TikTok was the most popular social media app in Australia, based on average time spent, with users dedicating ** hours and ** minutes per month to the platform. On second place came YouTube with ** hours and ** minutes spent on usage, and Facebook, at ** hours and ** minutes.

74 percent of Australian respondents answer our survey on "Most used websites and online services by type" with "Social media". The survey was conducted in 2025, among 2,754 consumers.

In Australia in 2025, Instagram was the most popular platform, with **** percent of users expressing a preference for it. WhatsApp followed closely, with ***percent of users favoring it.

We asked Australian consumers about "Social network usage by brand" and found that ********** takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,033 consumers in Australia.

Research from AppMagic suggested that Meta continued to dominate the Australian social media landscape by owning two most downloaded social media apps as of May 2025. The number of Facebook downloads amounted to around ***** thousand, followed by Threads, Telegram, and Snapchat. Facebook: The industry giant With over ***** billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than *** billion active users. The number of Australia-based Facebook users is estimated to decrease to around ** million over the next few years, but still accounting for approximately ********** of Australia’s total population. More than just social networking While its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspaper, many Australians have turned to Facebook as their daily source of news.

The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Females and males aged 25 to 34 constituted the largest share of active Facebook users in Australia as of October 2024. Both females and males in that age bracket made up approximately 12.8 percent. Facebook: the world’s favorite online hangout Facebook continues to rank as the world’s most popular social network. With just over three billion users in a worldwide population of around eight billion people, Facebook has left its mark on the modern world - and its wallet. In 2021, Facebook’s owner Meta, formerly Facebook Inc, generated over 134 billion dollars in revenue, a figure which has continued to soar since Facebook’s inception in 2004. Advertising and Meta’s family of apps, which among others includes Facebook, Instagram, and WhatsApp, have made up the majority of the company’s revenue in recent years. The internet as a source of hope  ‘Screen time’, or time spent using a device such as a phone, computer, television, or video game console, often gets a bad name. The average Australian spends close to three hours daily surfing the internet on a mobile phone, which puts Australians above the world average for minutes spent on the internet on a mobile daily. With young people making up a significant portion of the internet-using population, it is reassuring to know that close to 25 percent of young Australians also use the internet to seek help or information on issues important to them, like the environment, equity and discrimination, and mental health.

In Australia in 2025, the primary reason Australians used social media platforms was to keep in touch with friends and family, with **** percent of respondents selecting this as their motivation. The second most common reason was to fill spare time, chosen by **** percent of participants.

According to a 2025 survey conducted among senior marketing professionals in the United States, United Kingdom, and Australia, ******** was the leading social media platform driving the most business impact among all brands, cited by ** percent of respondents. ******* followed, with ** percent of respondents citing the platform.

In Australia in 2024, the most popular social media and messaging platforms for Australian teens were Snapchat, TikTok and Instagram. Snapchat had ** percent of teens using the app, TikTok had ** percent, and Instagram had ** percent.

As of October 2025, Eastern Asia and Northern Europe recorded the highest social media penetration rates worldwide, at **** percent and ** percent, respectively. In contrast, Eastern and Middle Africa had the lowest levels of social network usage. Overall, the global average penetration rate stood at **** percent. Global social media use In 2023, **** billion people around the world were using social media, and the number of users is projected to continue rising to almost six billion by 2027. *************** is the most popular social media network globally, with more than ***** billion monthly active users (MAU). Meta Platforms owns four of the ten leading social media networks globally, each with more than *** billion MAU: Facebook, WhatsApp, Instagram, and Facebook Messenger. Social Media Usage, by country As of January 2024, the UAE had the highest social media penetration rate out of selected countries and territories. Brazil and Morocco were close to the global average of **** percent, with **** and **** percent, respectively, while Kenya reached only **** percent. Although India’s active social media penetration rate was below average at **** percent, the country had the second largest social media audience in the world, with *** million social media users in 2022.

When asked about "Attitudes towards digital media", most Australian respondents pick *************************************************** as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about consumers of various digital music platforms worldwide? Check out our reports about digital music services worldwide. These reports offer the readers a comprehensive overview of users of digital music services: who they are; what they like; what they think; and how to reach them.

According to a February 2025 survey conducted among Australian adults regarding their knowledge and support of Albanese Government policies, around ** percent of respondents strongly supported or supported the social media ban. Around **** percent of those surveyed indicated that they strongly opposed the regulations.

According to a February 2025 survey conducted among Australian adults regarding their knowledge and support of Albanese Government policies, around ** percent of respondents residing in New South Wales said they strongly supported or supported the social media ban for under-16s. In comparison, around ** percent of those surveyed based in Victoria said they strongly supported or supported the regulations.

In 2025, the most engaged Australian social media users on Meta’s platforms were aged ***** years old. The next most active groups are ***** and ***** for both men and women.

In 2024, around ***** percent of Instagram users in Australia were females and aged between 25 and 34. Similarly, around ** percent of Instagram users in Australia were males and aged between 25 and 34.

According to a February 2025 survey conducted among Australian adults regarding their knowledge and support of Albanese Government policies, around ** percent of respondents who intended to vote 'Labor' strongly supported or supported the social media ban for under-16s. Around ** percent of respondents who intended to vote 'Coalition' strongly supported or supported the regulations.