Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

# 🌍 Global Social Media Demographics by Age & Gender (2025)

This dataset provides estimated global usage demographics for major social media platforms, differentiated by age and gender for early to mid-2025.

Ideal for market analysis, user behavior insights, and demographic visualization. Data compiled from public sources with AI assistance.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Gen Z and Millennials are the biggest social media users of all age groups.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The results might surprise you when looking at internet users that are active on social media in each country.

Canadian Internet use survey, internet use, by frequency of use, age group and sex for Canada from 2010 and 2012.

Internet use in the UK annual estimates by age, sex, disability, ethnic group, economic activity and geographical location, including confidence intervals.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

56.8% of the world’s total population is active on social media.

Dataset Details

This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

Percentage of Internet users by selected Internet service and technology, such as; home Internet access, use of smart home devices, use of smartphones, use of social networking accounts, use or purchase of streaming services, use of government services online and online shopping.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Facebook and YouTube are still the most used social media platforms today.

Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_5bdc3fbb49cfdf6d4ea7d826cc88bc84/view

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Canadian Internet use survey, Internet use, by location of use, household income quartile and age group for Canada and regions, from 2010 and 2012.

Introduction

Background

Exploring the creation of a unique dataset of synthetic influencer profiles using AI technologies, including OpenAI's GPT-3.5.

Methodology

Data Generation Process

1. Influencer Profile Generation: Profiles are generated with demographic details like age, gender, etc.
2. Location Allocation: Randomly assigning U.S. states or Canadian provinces based on population distribution.
3. GPT-3.5 Integration: Generating detailed backstories for each influencer profile using OpenAI's GPT-3.5-turbo-instruct model.

Dataset Overview

Structure

• The dataset contains profiles with attributes like Name, Age, Sex, Lifestyle, Country of Origin, State or Province, Education Level, MBTI Personality and Backstory.

Applications and Use Cases

Potential Uses

• Market Research: Understanding influencer dynamics in different niches.
• AI Training: Enhancing the realism and diversity of AI-generated personas.
• Social Media Strategy: Informing content creation and marketing strategies.

Analysis and Insights

Statistical Breakdown

• Distribution of influencers across various lifestyles and locations.
• Correlation between attractiveness ratings and lifestyle niches.

Key Insights

• Predominant trends in influencer personas based on demographics and location.

Challenges and Limitations

Ethical Considerations

• The impact of synthetic influencers on real-world perceptions and digital marketing.

Limitations of AI

• Challenges in capturing the full depth of human characteristics and experiences.

Conclusion

Summary

• This dataset provides a unique lens into the world of synthetic influencers, blending AI creativity with insights into social media dynamics.