As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

56.8% of the world’s total population is active on social media.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

The results might surprise you when looking at internet users that are active on social media in each country.

Gen Z and Millennials are the biggest social media users of all age groups.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

This data is made to generate a pie chart or other graph on the number of internet users in Africa.

It is used in my Today, the Underdogs... Tomorrow, the Challengers notebook which analyzes underdogs like Africa and shows why they should have updated technology and data science because of their great potential.

How many internet users are there in Africa? Try to plot it out👍 .

Presence and types of internet subscriptions in households as reported by the US Census Bureau, American Community Survey (ACS) 5-year estimates. The year shown in the dataset referes to the final year of the five-year reporting period (ie "2019" refers to the 2015-2019 ACS).

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

The data set of this article is related to the paper "Dynamical structure of social map in ancient China" (2022, Physica A, https://doi.org/10.1016/j.physa.2022.128209) . This article demonstrates the data of social relations between cities in ancient China, ranging from 618 AD to 1644 AD. The raw data of social associations between elites used to build social maps are extracted from the China Biographical Database. The raw data contain 14610 elites and 29673 social associations, which cover 366 cities in China. The dataset of this article is relevant both for social and natural scientists interested in the social and economic history of ancient China. The data can be used for further insights/analyses on the evolutionary pattern of geo-social architecture, and the geo-history from the viewpoint of social network.

The dataset contains $3$ files: "Networks.xlsx", "Coordinates.xlsx", and "SocialMap.html". The "Networks.xlsx" has 3 columns, representing the source node (city), target node (city), and weight of a link between two nodes, respectively. The "Networks.xlsx" contains $9$ sheets, which are the data for different dynasties named by Early Tang, Late Tang, Early Northern-Song, Late Northern-Song, Early Southern-Song, Late Southern-Song, Yuan, Early Ming, and Late Ming. Noticeably, the "Networks.xlsx" can be visualized by the network software of Gephi directly. The "Coordinates.xlsx" has 4 columns storing longitude and latitude for all cities that appeared in 9 networks. The first and second columns are English names and Chinese names of cities; the third and fourth columns are longitudes and latitudes of cities. The "SocialMap.html" provides a visualization platform, in which users could select and illustrate the evolution of social maps intuitively.

Regional use of social media has a significant effect on the male and female social media statistics.

Companion DATA of the paper "Using social media and personality traits to assess software developers’ emotions" submitted to the IEEE Access journal, 2022.

The folders contain:

/analysis analyzed_tweets_by_psychologists.csv: file containing the manual analysis done by psychologists analyzed_tweets_by_participants.csv: file containing the manual analysis done by participants analyzed_tweets_by_psychologists_solved_divergencies.csv: file containing the manual analysis done by psychologists over 51 divergent tweets' classifications

/dataset alldata.json: contains the dataset used in the paper

/notebooks General - Charts.ipynb: notebook file containing all charts produced in the study, including those in the paper Statistics - Lexicons and Ensembles.ipynb: notebook file with the statistics for the five lexicons and ensembles used in the study Statistics - Linear Regression.ipynb: notebook file with the multiple linear regression results

Statistics - Polynomial Regression: notebook file with the polynomial regression results
Statistics - Psychologists versus Participants.ipynb: notebook file with the statistics between the psychologists and participants manual analysis
Statistics - Working x Non-working.ipynb: notebook file containing the statistical analysis for the tweets posted during work period and those posted outside of working period

/surveys Demographic_Survey.pdf: survey inviting participants to enroll in the study. We collect demographic data and participants' authorization to access their public Tweet posts Demographic_Survey_answers.xlsx: participants' demographic survey answers ibf_pt_br.doc: the Portuguese version of the Big Five Inventory (BFI) instrument to infer participants' Big Five polarity traits ibf_answers.xlsx: participantes' and psychologists' answers for BFI

We have removed from dataset any sensible data to protect participants' privacy and anonymity. We have removed from demographic survey answers any sensible data to protect participants' privacy and anonymity.

Facebook and YouTube are still the most used social media platforms today.