How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Social Media and Online Usage to Improve the Customer Experience (description updated 3/10/2023)

56.8% of the world’s total population is active on social media.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

The codebook, preregistration, and syntaxes can be found on the Open Science Framework (OSF) at https://osf.io/fzp7d/. For more information, please contact the authors via t.siebers@uva.nl or info@project-awesome.nl.

Commerce Social Media and Online Experience (description updated 2/17/2023)

The results might surprise you when looking at internet users that are active on social media in each country.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Gen Z and Millennials are the biggest social media users of all age groups.

This dataset is from a survey conducted in 2019 on social media and digital literacies in undergraduate learning. Data was collected using Survey Monkey and primary analysis was conducted using SPSS. The dataset accompanies our article published in the International Journal of Educational Technology in Higher Education in May 2023, available at https://doi.org/10.1186/s41239-023-00398-2.

Dataset

This dataset was created by kuncha manjula

Released under Apache 2.0

Contents

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Social Media Captions

Based on the Instagram Influencer Dataset from Seungbae Kim, Jyun-Yu Jiang, and Wei Wang Extended with photo descriptions of ydshieh/vit-gpt2-coco-en model to create a dataset which can be used to finetune Llama-2.

20k smaller subset: Waterfront/social-media-captions-20k 10k smaller subset: Waterfront/social-media-captions-10k

These data sets belong to:

Verbeij, T., Beyens, I., Keijsers, L., & Valkenburg, P. M. (2023). Social Media Use & Well-Being: Investigating Effect Consistency and Symmetry Across Three Time Intervals. The preregistration of the design, sampling and analysis plan of the study, as well as all syntax files and online supplemental materials are available on the Open Science Framework (OSF) at https://osf.io/wksz6/. The variable names of the .dat file can be found in the MPlus file on OSF. For more information, please contact the authors at t.verbeij@uva.nl or info@project-awesome.nl.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Note: This version simply updates the dataset with a new Readme - Supplementary Material file.

The paper describing this dataset can be cited as:

Zilius, K., Spiliotopoulos, T., & van Moorsel, A. (2023). A Dataset of Coordinated Cryptocurrency-Related Social Media Campaigns. Proceedings of the International AAAI Conference on Web and Social Media, 17(1), 1112-1121. https://doi.org/10.1609/icwsm.v17i1.22219

Abstract

The rise in adoption of cryptoassets has brought many new and inexperienced investors in the cryptocurrency space. These investors can be disproportionally influenced by information they receive online, and particularly from social media. This paper presents a dataset of crypto-related bounty events and the users that participate in them. These events coordinate social media campaigns to create artificial "hype" around a crypto project in order to influence the price of its token. The dataset consists of information about 15.8K cross-media bounty events, 185K participants, 10M forum comments and 82M social media URLs collected from the Bounties(Altcoins) subforum of the BitcoinTalk online forum from May 2014 to December 2022. We describe the data collection and the data processing methods employed and we present a basic characterization of the dataset. Furthermore, we discuss potential research opportunities afforded by the dataset across many disciplines and we highlight potential novel insights into how the cryptocurrency industry operates and how it interacts with its audience.

Regional use of social media has a significant effect on the male and female social media statistics.