The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

This data is an Excel file that has links to downloaded photographs posted to social media sites. There is a sheet with metadata in the file. This dataset is associated with the following publication: Angradi, T., J. Launspach, and R. Debbout. Determining preferences for ecosystem benefits in Great Lakes Areas of Concern from photographs posted to social media. JOURNAL OF GREAT LAKES RESEARCH. International Association for Great Lakes Research, Ann Arbor, MI, USA, 44(2): 340-351, (2018). NOTE: This dataset has been removed from public access due to revocation. Please refer inquiries regarding this dataset to the listed contact person.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

The ANES 2020-2022 Social Media Study was a two-wave survey before and after the 2020 presidential election and a third survey following the 2022 midterm elections in the United States. Data from these surveys are available as a public use file from the American National Election Studies (ANES) website. The three questionnaires have largely the same content, affording repeated measures of the same constructs. The questionnaire covers voter turnout and candidate choice in the 2020 presidential primaries and general election, the coronavirus pandemic, the economy, feeling thermometers, feelings about how things are going in the country, trust in institutions, political knowledge and misinformation, political participation, political stereotyping, political diversity of social networks, and campaign/policy issues including health insurance, immigration, guns, and climate change.

This data was used in a study to determine the role of social media influencers in shaping consumer behaviour for beauty products in the US market.

A study conducted in the United States in 2022 found that ** percent of social media users thought LinkedIn protected their privacy and data. Although LinkedIn gained the highest level of trust out of the selected online networks, trust around privacy and data given to the site decreased from ** percent in 2020. In general, only ** percent of social media users trusted Facebook with their data, making the social media giant the least trusted platform. Overall, levels in trust around data and privacy protection have decreased over the past few years across all major social networks.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Data includes the metadata and links for images posted to social media with CUI redacted. This dataset is associated with the following publication: Angradi, T., J. Launspach, and R. Debbout. Determining preferences for ecosystem benefits in Great Lakes Areas of Concern from photographs posted to social media. JOURNAL OF GREAT LAKES RESEARCH. International Association for Great Lakes Research, Ann Arbor, MI, USA, 44(2): 340-351, (2018).

This dataset explores how U.S. digital media outlets use the "speakable" semantic markup for voice search. Its use is intended to attract informational content to Google Assistant and Google Home devices, while it is also considered a necessary strategy for voice search optimization (VSO). The analysis of the use of this markup is limited to 50 U.S. media outlets because it is currently only implemented in this geographic area. In this study, 372,000 news items were analyzed with the SEO tool Screaming Frog.

This study focuses on a unique social media user migration phenomenon: a large number of U.S. users shifted to another Chinese social platform, Xiaohongshu, against the backdrop of the U.S. government's push to ban TikTok. By constructing a multidimensional analysis framework, this study systematically analyzes 5,919 user reviews collected during January 2025. The study uses MediaCrawler crawler technology to collect data, TextBlob for sentiment analysis, and combines geographic distribution, time trend and text theme analysis methods to deeply explore this unique user migration pattern. The study finds that despite policy pressure, users have a neutral to positive attitude towards platform migration, with 59.6% of neutral comments and 32.7% of positive comments. The analysis of geographic distribution shows that 88.7% of users in the United States have a significant “digital backlash”. Temporal trend analysis reveals the “bimodal” character of user discussions, reflecting the dynamic change of policy impact and users' continuous attention. Text analysis further shows that users are more concerned about the functional experience of the platform than political factors, reflecting rationality beyond geopolitics. These findings provide new perspectives for understanding social media user behavior in the context of globalization, and have important implications for social media policymaking and platform operation. The study suggests that in the digital era, administrative means have limited influence on users' platform choices, and users' social needs and behavioral choices often transcend geopolitical constraints.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

More than 100 social media channels and statistics for the National Archives and Records Administration.

List of the social media outlets of the U.S. Office of Personnel Management (OPM)

Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 22 Nov 2023. This stayed constant from the previous number of 0.000 % for 21 Nov 2023. Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Nov 2023 (Median) to 22 Nov 2023, with 9 observations. The data reached an all-time high of 0.110 % in 18 Nov 2023 and a record low of 0.000 % in 22 Nov 2023. Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Social Media Market Share.

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Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

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