How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Canadian Internet use survey, Internet use, by location of use, household income quartile and age group for Canada and regions, from 2010 and 2012.

Information on person and household broadband (high-speed Internet) use, where it is used, by what types of devices, what type of service provider, and other characteristics.

Digital technology and Internet use, type of Internet connection, by North American Industry Classification System (NAICS), size of enterprise and type of Internet connection for Canada from 2012 to 2013.

These data are part of NACJD's Fast Track Release and are distributed as they were received from the data depositor. The files have been zipped by NACJD for release, but not checked or processed except for the removal of direct identifiers. Users should refer to the accompanying readme file for a brief description of the files available with this collection and consult the investigator(s) if further information is needed. The purpose of this study was to conduct content and process evaluations of current internet safety education (ISE) program materials and their use by law enforcement presenters and schools. The study was divided into four sub-projects. First, a systematic review or "meta-synthesis" was conducted to identify effective elements of prevention identified by the research across different youth problem areas such as drug abuse, sex education, smoking prevention, suicide, youth violence, and school failure. The process resulted in the development of a KEEP (Known Elements of Effective Prevention) Checklist. Second, a content analysis was conducted on four of the most well-developed and long-standing youth internet safety curricula: i-SAFE, iKeepSafe, Netsmartz, and Web Wise Kids. Third, a process evaluation was conducted to better understand how internet safety education programs are being implemented. The process evaluation was conducted via national surveys with three different groups of respondents: Internet Crimes Against Children (ICAC) Task Force commanders (N=43), ICAC Task Force presenters (N=91), and a sample of school professionals (N=139). Finally, researchers developed an internet safety education outcome survey focused on online harassment and digital citizenship. The intention for creating and piloting this survey was to provide the field with a research-based tool that can be used in future evaluation and program monitoring efforts.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Canadian Internet use survey, internet use, by frequency of use, age group and sex for Canada from 2010 and 2012.

In 2010, the Canadian Internet Use Survey (CIUS) was redesigned to better measure the type and speed of household Internet connections. It is a hybrid survey that measures both household Internet access and the individual online behaviours of a selected household member, including the use of e-commerce. This infographic describes some results of the Canadian Internet Use and e-Commerce survey of 2012.

Canadian Internet use survey, internet use by intensity of use, age group, sex, and level of education for Canada from 2010 and 2012.

This project examined the role of technology use in teen dating violence and abuse, and bullying. The goal of the project was to expand knowledge about the types of abuse experiences youth have, the extent of victimization and perpetration via technology and new media (e.g., social networking sites, texting on cellular phones), and how the experience of such cyber abuse within teen dating relationships or through bullying relates to other life factors. This project carried out a multi-state study of teen dating violence and abuse, and bullying, the main component of which included a survey of youth from ten schools in five school districts in New Jersey, New York, and Pennsylvania, gathering information from 5,647 youth about their experiences. The study employed a cross-sectional, survey research design, collecting data via a paper-pencil survey. The survey targeted all youth who attended school on a single day and achieved an 84 percent response rate.

Internet Users Survey - Access Devices by the Internet Users since 2012

Internet Users Survey - Reasons for Not Using the Internet since 2012

Context

Facebook is a company that literally every kid is aware of. Its a household name. People from various age groups are there on this social media website. It has helped many in connecting with different people and also has helped some of the investors by earning them a good amount of money. This data set contains the details of the stock of Facebook Inc.

Content

This data set has 7 columns with all the necessary values such as opening price of the stock, the closing price of it, its highest in the day and much more. It has date wise data of the stock starting from 2012 to 2020(August).

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

This dataset comprises Internet core network data inferred using the methodology detailed in the article titled 'Exploring Internet Evolution Through Analysis of its Core Network'.

The public use microdata file (PUMF) from the Canadian Internet Use Survey (CIUS) provides data on the adoption and use of digital technologies and the online behaviors of individuals 15 years of age and older living in the ten provinces of Canada. The survey is built off the previous iteration of the CIUS, last conducted in 2012. While there is some comparability with the 2012 CIUS, the 2018 survey was redesigned in 2018 to reflect the rapid pace at which Internet technology has evolved since the previous survey iteration. The files include information on how individuals use the Internet, smartphones, and social networking websites and apps, including their intensity of use, demand for certain online activities, and interactions through these technologies. It also provides information on the use of online government services, digital skills, online work, and security, privacy and trust as it relates to the Internet.

Files included: • Data file (Pew_February_2012) – Data from Pew Research, raw version available from http://www.pewinternet.org/datasets/february-2012-search-social-networks-and-politics/ • Syntax file (Clean syntax) – syntax for creation of all variables and all analysis.

This infographic describes some results of the Digital Technology and Internet Use survey of 2012. It measures the use and adoption of various digital technologies, including the Internet. The survey focuses on the use of information and communications technologies, such as personal computers, mobile devices, and the Internet. The survey also provides indicators of e-commerce and the use of websites.