100+ datasets found
  1. Social network users in selected countries in 2025 and 2030

    • statista.com
    • ai-chatbox.pro
    Updated May 19, 2025
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    Statista (2025). Social network users in selected countries in 2025 and 2030 [Dataset]. https://www.statista.com/statistics/278341/number-of-social-network-users-in-selected-countries/
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    Dataset updated
    May 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2025
    Area covered
    Worldwide
    Description

    China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

  2. s

    Social Media Worldwide Usage Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Usage Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Which countries spent the most and least time on social media?

  3. S

    Social Media Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Social Media Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

  4. s

    Social Media Worldwide Advertising Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Advertising Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

  5. s

    Key Social Media Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Key Social Media Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These are the key social media statistics that you need to know.

  6. s

    Data from: Facebook Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

  7. s

    Facebook Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

  8. s

    TikTok Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). TikTok Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    TikTok comes in 6th position in a list of the world’s most-used social media sites today.

  9. s

    Social Media Negative Side Effects

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Negative Side Effects [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

  10. s

    TikTok Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). TikTok Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

  11. s

    Social Media Usage By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The results might surprise you when looking at internet users that are active on social media in each country.

  12. Worldwide digital population 2025

    • statista.com
    • ai-chatbox.pro
    Updated Apr 1, 2025
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    Statista (2025). Worldwide digital population 2025 [Dataset]. https://www.statista.com/statistics/617136/digital-population-worldwide/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    World
    Description

    As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

  13. Social media: global daily usage Q1 2023, by territory

    • statista.com
    • ai-chatbox.pro
    Updated Apr 8, 2025
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    Statista (2025). Social media: global daily usage Q1 2023, by territory [Dataset]. https://www.statista.com/statistics/270229/usage-duration-of-social-networks-by-country/
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    Dataset updated
    Apr 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

    As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

    Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

    Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

  14. s

    Facebook Demographics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Demographics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

  15. s

    YouTube Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). YouTube Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    YouTube boasts an average of 23.7 hours per month spent by users.

  16. Countries with biggest Facebook user share 2018

    • ai-chatbox.pro
    • statista.com
    Updated Aug 27, 2024
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    Stacy Jo Dixon (2024). Countries with biggest Facebook user share 2018 [Dataset]. https://www.ai-chatbox.pro/?_=%2Ftopics%2F3914%2Fthe-philippines%2F%23XgboDwS6a1rKoGJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Aug 27, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    The statistic shows a ranking on the leading countries based on their share of Facebook users worldwide as of January 2018. During the measured period, the United States accounted for 11 percent of the global Facebook population. India accounted for 12 percent of total Facebook users worldwide, having finally overtaken the United States in terms of Facebook user figures.

  17. s

    Twitter Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

  18. Average daily time spent on social media worldwide 2012-2025

    • statista.com
    Updated Jun 19, 2025
    + more versions
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    Statista (2025). Average daily time spent on social media worldwide 2012-2025 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  19. s

    Twitter Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Twitter Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average Twitter user spends 5.1 hours per month on the platform.

  20. Companies' usage of social media in Denmark 2019

    • ai-chatbox.pro
    • statista.com
    Updated Apr 28, 2022
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    Statista (2022). Companies' usage of social media in Denmark 2019 [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F618023%2Fcompanies-usage-of-social-media-in-denmark%2F%23XgboD02vawLYpGJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Apr 28, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2019
    Area covered
    Denmark
    Description

    How did Danish companies use social media in 2019? The majority of companies with ten or more employees (73 percent) reported to be using social networks. 30 percent used services for sharing multimedia, whereas 12 percent used blogs or microblogs. In terms of industries which utilized digital data, the stone, clay and glass industry had the highest level of digital data usage in Denmark in 2018, followed by the chemicals and plastic industry.

     Social media among Danes      Facebook was used by 77 percent of Danes in 2019 and therefore, topped the ranking of most used social media platforms in the country. YouTube ranked second, followed by Instagram and LinkedIn. Snapchat was used by roughly one third of the Danes interviewed Danes that year, whereas Periscope ranked last, used by only one percent of the respondents.

     Worldwide social media revenues      Ever since 2014, Facebook was the social medium with the largest revenue worldwide. It amounted to nearly 12.5 billion U.S. dollars in 2014 and increased dramatically over time, reaching over 55.8 billion U.S. dollars in 2018. Twitter ranked second after Facebook in terms of worldwide revenues in 2018, and Snapchat and Yelp ranked respectively third and fourth.

Share
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Statista (2025). Social network users in selected countries in 2025 and 2030 [Dataset]. https://www.statista.com/statistics/278341/number-of-social-network-users-in-selected-countries/
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Social network users in selected countries in 2025 and 2030

Explore at:
148 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 19, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2025
Area covered
Worldwide
Description

China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

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