Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Which countries spent the most and least time on social media?

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

In 2023, it is estimated that Instagram will have over one billion monthly active users worldwide, up from almost 787 billion monthly users in 2019 and just over one billion in 2020. The photo sharing app is owned by Facebook and is one of the company's major subsidiaries along with WhatsApp and Messenger.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Social Media Platforms Market Outlook

The global social media platforms market size was valued at approximately USD 180 billion in 2023 and is projected to reach around USD 400 billion by 2032, exhibiting a robust CAGR of 9.1% over the forecast period. This impressive growth is primarily driven by the increasing penetration of smartphones, the expansion of internet connectivity, and the rising demand for digital advertising.

Several key factors are driving the growth of the social media platforms market. First and foremost, the increasing availability and affordability of smartphones and internet services globally have significantly expanded the user base of social media platforms. With the proliferation of affordable smartphones and widespread network coverage, even users in developing regions are now able to access social media, contributing to the market's expansion. Furthermore, mobile internet speeds have improved significantly, enabling richer media experiences on social platforms, which in turn attract more users and advertisers.

Another critical growth factor is the rising importance of digital marketing and advertising. Businesses of all sizes are leveraging social media platforms to reach their target audiences more effectively and efficiently. Given the advanced targeting capabilities and analytics offered by these platforms, advertisers can optimize their campaigns for better performance, thus funneling a significant portion of their advertising budgets to social media. Additionally, the integration of e-commerce features within social media platforms has created new revenue streams and engagement opportunities, further propelling market growth.

Content creation and user engagement are also key drivers in the social media platforms market. User-generated content (UGC) plays a vital role in keeping platforms vibrant and engaging. Social media platforms provide various tools and features, such as live streaming, stories, and reels, which encourage users to create and share content. This not only enhances user engagement but also attracts more users to join the platforms. Influencer marketing is another growing trend, where influencers with large followings collaborate with brands to promote products and services, thereby driving sales and brand awareness.

From a regional perspective, North America and Asia Pacific are the dominant players in the social media platforms market. North America, with mature markets in the U.S. and Canada, has a high penetration rate of social media usage and significant digital advertising expenditure. Conversely, the Asia Pacific region is witnessing rapid growth due to its large population, increasing internet penetration, and the rising popularity of regional social media platforms. Europe, Latin America, and the Middle East & Africa also present substantial growth opportunities due to expanding internet access and increasing smartphone adoption.

Platform Type Analysis

The social media platforms market can be segmented by platform type into social networking, media sharing, blogging & microblogging, discussion forums, and others. Social networking platforms, such as Facebook, LinkedIn, and Twitter, are among the most popular and widely used types. These platforms enable users to create profiles, connect with friends and colleagues, and share various forms of content. Social networking platforms are particularly popular due to their diverse feature sets, including messaging, multimedia sharing, and online communities, which cater to a broad range of user needs.

Media sharing platforms like YouTube, Instagram, and TikTok focus primarily on the sharing of videos and images. These platforms have gained massive popularity, especially among younger demographics, due to their focus on visual content and ease of use. The rise of short-form video content has been a significant trend, with platforms like TikTok leading the way. Media sharing platforms attract a large number of content creators and influencers, who generate engaging content that drives user engagement and retention.

Blogging and microblogging platforms, such as WordPress and Tumblr, provide users with a space to share their thoughts, ideas, and opinions through longer-form text content. Microblogging platforms like Twitter allow for shorter, more frequent updates, which can be particularly effective for real-time communication and news

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

56.8% of the world’s total population is active on social media.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

Sports Social Media Platform Market Outlook

The global sports social media platform market size is projected to experience significant growth, with a market value of $2.5 billion in 2023 and expected to reach $6.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 11.7%. This impressive growth can be attributed to the increasing integration of social media in sports, the surge in smartphone and internet usage, and the rising fan engagement in sports activities globally.

One of the prominent growth factors in the sports social media platform market is the increasing demand for real-time engagement. Fans today seek instant updates and live interactions with their favorite athletes and teams. The advent of live streaming and real-time content sharing on social media has made it easier for fans to stay connected and engage actively with sports events. This trend is expected to continue driving the demand for sports social media platforms, which provide seamless interaction and updates, creating a more interactive and engaging fan experience.

Moreover, the proliferation of smartphones and high-speed internet has significantly boosted the market. With more than half of the global population owning a smartphone, the accessibility to sports content and social media platforms has never been higher. This widespread smartphone adoption allows fans from even the most remote areas to participate in global sports conversations, share content, and follow their favorite sports personalities or teams, driving the market's growth further.

The monetization opportunities within the sports social media platform also act as a significant growth driver. Brands and advertisers are increasingly recognizing the value of sports platforms for marketing purposes, resulting in substantial investments. Sponsorships, advertisements, and paid partnerships on these platforms provide a lucrative revenue stream, contributing to the market's expansion. Additionally, sports organizations are leveraging these platforms for promotional activities, ticket sales, and merchandise marketing, further propelling market growth.

Fantasy Football has emerged as a popular activity that complements the sports social media platform market. It allows fans to engage with sports on a deeper level by creating and managing their own virtual teams based on real-life players. This interactive form of entertainment not only enhances fan engagement but also drives traffic to social media platforms as users share their experiences, strategies, and results. The integration of Fantasy Football features into social media platforms can significantly boost user interaction and retention, making it an attractive proposition for platform developers. As fans become more invested in their fantasy teams, they are likely to spend more time on these platforms, contributing to increased advertising revenue and sponsorship opportunities.

Regionally, North America dominates the sports social media platform market, followed by Europe and Asia Pacific. This dominance can be attributed to the high penetration of social media, established sports leagues, and the presence of key market players in these regions. However, the Asia Pacific region is anticipated to witness the fastest growth rate during the forecast period, driven by the increasing popularity of sports, rising disposable incomes, and the rapid adoption of digital technologies in countries like India and China.

Type Analysis

Fan Engagement Platforms are a crucial segment within the sports social media platform market. These platforms primarily focus on enhancing fan interaction through features like live chats, polls, quizzes, and exclusive content. The demand for fan engagement platforms is driven by the increasing need for sports organizations to maintain a loyal fan base and provide value-added experiences. With the advent of interactive technologies such as augmented reality (AR) and virtual reality (VR), fan engagement platforms are evolving to offer immersive experiences, further boosting their market share.

Athlete-Centric Platforms are designed specifically for athletes, providing them with a medium to connect with fans, share personal updates, and build their personal brand. These platforms are becoming increasingly popular as athletes seek to engage directly with their audience, bypassing traditional media channels. The rise of influencer marketing has also propelled the growth of ath

Zambia Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 01 May 2024. This stayed constant from the previous number of 0.000 % for 30 Apr 2024. Zambia Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 01 May 2024, with 124 observations. The data reached an all-time high of 0.700 % in 27 Apr 2024 and a record low of 0.000 % in 01 May 2024. Zambia Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Zambia – Table ZM.SC.IU: Internet Usage: Social Media Market Share.

The average Twitter user spends 5.1 hours per month on the platform.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 16 observations. The data reached an all-time high of 0.080 % in 24 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Panama – Table PA.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Mixi data was reported at 0.000 % in 25 May 2024. This stayed constant from the previous number of 0.000 % for 24 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data is updated daily, averaging 0.000 % from May 2024 (Median) to 25 May 2024, with 8 observations. The data reached an all-time high of 0.060 % in 22 May 2024 and a record low of 0.000 % in 25 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.SC.IU: Internet Usage: Social Media Market Share.

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Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

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Facebook and YouTube are still the most used social media platforms today.