As of November 2024, Gen Z between the ages of 18 to 24 years old, made up the majority of TikTok user base in Malaysia, with 50.3 percent. This was followed by those between the ages of 25 and 34 years, which included both Gen Z and Millennials, comprising around 47.1 percent of TikTok users.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Malaysia, with more than 40 percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around 32.88 percent of Instagram users in the country.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, TikTok was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.

According to a survey on youths in Malaysia, as of May 2024, around 34 percent of respondents aged 18 to 20 years preferred Instagram as their main social media platform. The same survey found that Facebook the preferred social media platform for 31 percent of respondents aged 25 to 30 years.

As of February 2025, approximately **** percent of the Meta's advertising audience in Malaysia were male users between the age of 25 and 34 years. This age group represents around ** percent of the overall Meta advertising audience.

There were 30 673 200 Facebook users in Malaysia in February 2024, which accounted for 86.9% of its entire population. The majority of them were men - 51.8%. People aged 25 to 34 were the largest user group (10 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 5 500 000.

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

There were 15 892 600 Instagram users in Malaysia in March 2024, which accounted for 45% of its entire population. The majority of them were women - 56.2%. People aged 25 to 34 were the largest user group (5 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 200 000.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 89 percent respondents in Malaysia aged 16 to 24 years stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube users in Malaysia, with more than 30 percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around 29.31 percent of YouTube users.

According to NapoleonCat, in 2024, the highest share of LinkedIn users in Malaysia or approximately **** percent of the overall user base, were between the ages of 25 to 34 years old. The second-largest age group, with around **** percent of LinkedIn users, were those between 18 and 24 years old. In total, there were approximately **** million market share in the social media industry in Malaysia, the platform is well known as the social media for professionals. Many people use this social platform to connect with their colleagues or to search for jobs. Employers and headhunters can also find new talents through LinkedIn. In Malaysia, around ** percent of internet users said one of the revenue from its premium subscriptions. With a focus on business and professionals, LinkedIn will still be one of the most used social media platforms in Malaysia.

According to a survey conducted by Rakuten Insight in 2025 on the frequency of social commerce purchases during the last 12 months, ** percent of respondents in Malaysia over 55 years old stated they never shopped on social media. Overall, younger respondents were more likely to shop online using social media.

As of the third quarter of 2024, the average daily time spent using the internet on mobile phones among people in Malaysia was around **** hours and ** minutes. By comparison, people spent around *** hours and ** minutes on social media every day. These numbers signified the importance of being present on the internet among Malaysians. Internet accessibility in Malaysia Presumably for convenience reasons, almost every internet user in Malaysia preferred accessing the internet on their smartphone. The upward trend of population coverage of 4G LTE mobile network in the country since 2016 may have contributed to this preference. Besides, Malaysia is one of the countries with the highest rates of mobile internet penetration in Asia. Main activities on the internet Malaysia has shown significant improvement in its internet infrastructure in recent years, which has allowed the internet users in the country to be more active online. The internet usage in Malaysia has mostly revolved around personal purposes, such as participating in social networks. As of January 2024, Malaysia recorded around ** million active social media users. A 2020 survey revealed that every internet user in Malaysia had about 9.6 social media accounts on average.

The number of internet users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total two million users (+5.74 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 36.82 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Singapore and Thailand.

As of January 2024, about 83.1 percent of the Malaysian population were active social media users. This was an increase of 4.6 percent compared to 2023, in which the social media users amounted to approximately 78.5 percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to 68 percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately 23.5 million in 2024, down from nearly 25 million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

As of January 2024, TikTok had the highest total potential advertising reach on social media in Malaysia, with around ** million users. This was followed by Facebook with around ** million potential reach.

For 2021, the number of smartphone users in Malaysia was estimated to reach about ** million. With a growing population, the number of smartphone users in Malaysia is expected to increase by another **** million until 2025. Smartphone ownership versus income and education Almost everybody in Malaysia owns a smartphone. However, the younger generation tend to own smartphones more than the older generation. In a survey conducted on smartphone ownership, only ** percent of the respondents who were aged 65 years old and above had a smartphone. Income and education also seemed to have impact on digital connectivity, including smartphone ownership. A survey showed that about ** percent of respondents who earned at least 5,000 Malaysian ringgit and had tertiary education or more owned a smartphone. Connection to internet useOn average, Malaysians spend around *** hours on the internet and **** hours on social media daily. Internet and social media use were tied to smartphone ownership. Mobile messaging, taking pictures, and social networking were the most popular activities among Malaysian smartphone users. According to a survey conducted in February 2019, ** percent of respondents stated that they use their smartphone for text messaging and voice notes at least once a day.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

As of February 2025, social media usage penetration in Singapore reached around 88 percent, followed by the Philippines at 78 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 50 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than three and a half hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least two and a half hours on average each day on these platforms.

The number of social media users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total ** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Thailand and Malaysia.