The number of social media users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.6 percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach 5.75 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The social media penetration rate in Singapore was forecast to continuously increase between 2024 and 2028 by in total 4.6 (+4.86 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 99.24 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

As of January 2023, 89.5% of the total population in Singapore uses social media. That is 5.30 million Singaporean social media users.

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

As of May 2024, ** percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year.

The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

The number of Twitter users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-13.51 percent). After the seventh consecutive decreasing year, the Twitter user base is estimated to reach 1.29 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Philippines and Laos.

The number of LinkedIn users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.1 million users (+3.15 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 3.25 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Indonesia and Malaysia.

The number of WhatsApp users in Singapore was forecast to continuously decrease between 2024 and 2029 by in total 0.1 million users. After the third consecutive decreasing year, the WhatsApp user base is estimated to reach 4.76 million users and therefore a new minimum in 2029. User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Philippines and Cambodia.

Singapore Internet Usage: Social Media Market Share: Tablet: Youku data was reported at 0.000 % in 27 Jul 2024. This stayed constant from the previous number of 0.000 % for 26 Jul 2024. Singapore Internet Usage: Social Media Market Share: Tablet: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 27 Jul 2024, with 206 observations. The data reached an all-time high of 4.170 % in 19 Apr 2024 and a record low of 0.000 % in 27 Jul 2024. Singapore Internet Usage: Social Media Market Share: Tablet: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5在03-16-2025达0.000%，相较于03-15-2025的0.000%保持不变。（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5数据按日更新，03-08-2025至03-16-2025期间平均值为0.000%，共9份观测结果。该数据的历史最高值出现于03-12-2025，达0.070%，而历史最低值则出现于03-16-2025，为0.000%。CEIC提供的（停止更新）互联网使用：社交媒体市场份额：所有平台：Hi5数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的新加坡 – Table SG.SC.IU: Internet Usage: Social Media Market Share。

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in general The Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in Singapore Instagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

As of October 2025, social media usage penetration in Singapore reached around 90.6 percent, followed by the Philippines at 81.9 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 62.9 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than 3.5 hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least 2.5 hours on average each day on these platforms.

This dataset comprises a set of information cascades generated by Singapore Twitter users. Here a cascade is defined as a set of tweets about the same topic. This dataset was collected via the Twitter REST and streaming APIs in the following way. Starting from popular seed users (i.e., users having many followers), we crawled their follow, retweet, and user mention links. We then added those followers/followees, retweet sources, and mentioned users who state Singapore in their profile location. With this, we have a total of 184,794 Twitter user accounts. Then tweets are crawled from these users from 1 April to 31 August 2012. In all, we got 32,479,134 tweets. To identify cascades, we extracted all the URL links and hashtags from the above tweets. And these URL links and hashtags are considered as the identities of cascades. In other words, all the tweets which contain the same URL link (or the same hashtag) represent a cascade. Mathematically, a cascade is represented as a set of user-timestamp pairs. Figure 1 provides an example, i.e. cascade C = {< u1, t1 >, < u2, t2 >, < u1, t3 >, < u3, t4 >, < u4, t5 >}. For evaluation, the dataset was split into two parts: four months data for training and the last one month data for testing. Table 1summarizes the basic (count) statistics of the dataset. Each line in each file represents a cascade. The first term in each line is a hashtag or URL, the second term is a list of user-timestamp pairs. Due to privacy concerns, all user identities are anonymized.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Singapore, with ***** percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around ***** percent of Instagram users.

As of the third quarter of 2024, nearly 46 percent of social media users in Singapore followed accounts belonging to friends, family, or acquaintances. Food-related accounts, such as those of restaurants, chefs, and culinary personalities, were the second-most popular, attracting followers from approximately 25 percent of users.

（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷在07-27-2024达0.000%，相较于07-26-2024的0.000%保持不变。（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷数据按日更新，01-04-2024至07-27-2024期间平均值为0.000%，共206份观测结果。该数据的历史最高值出现于04-19-2024，达4.170%，而历史最低值则出现于07-27-2024，为0.000%。CEIC提供的（停止更新）互联网使用：社交媒体市场份额：平板电脑：优酷数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的新加坡 – Table SG.SC.IU: Internet Usage: Social Media Market Share。

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

The size of the Southeast Asia Media and Advertising Industry market was valued at USD 24.59 Million in 2023 and is projected to reach USD 66.61 Million by 2032, with an expected CAGR of 15.30% during the forecast period. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.